Brennan Howard’s Post

𝗘𝘃𝗲𝗻 𝘁𝗵𝗼𝘂𝗴𝗵 𝗜’𝗺 𝗳𝗮𝗿 𝗳𝗿𝗼𝗺 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁, 𝗜’𝘃𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝘁𝗼 𝗼𝘃𝗲𝗿𝗰𝗼𝗺𝗲: ❌ Fumbles in capturing the essence of educational values ❌ Misunderstandings of what prospective students truly seek ❌ Challenges in creating a compelling narrative amidst fierce competition And achieve: ✅ Crafting messages that resonate deeply with the student community ✅ Developing engaging and tailored content that highlights authentic institutional strengths ✅ Building a nurturing communication pipeline that guides students through their admission journey If I can make this journey, so can you. With the right guidance, mindset, and a touch of bold self-confidence, anything is possible. Remember, at its core, impactful education marketing for admissions is about connecting hearts, more than minds. Say goodbye to guesswork and focus on genuine storytelling and relationships. Keep writing, keep engaging, and watch your efforts transform into stellar admissions results. ? #EducationMarketing #StudentEngagement #Storytelling #AdmissionsStrategy #Communication #ProspectiveStudents #HigherEducation #AuthenticContent #StudentJourney #MarketingStrategy #ConnectHearts #BoldSelf

In the ever-evolving landscape of higher education, the push towards innovative marketing strategies is both a necessity and a challenge. Today’s blog post 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗣𝗮𝗿𝘁 𝟮 explores the tension between the drive for fresh, engaging approaches and the potential risks these innovations carry. As universities strive to stand out and connect with new generations, the journey is marked by both excitement and uncertainty. Balancing creativity with authenticity, and aligning with stakeholder expectations, requires a strategic, thoughtful approach. 𝘋𝘪𝘷𝘦 𝘪𝘯𝘵𝘰 𝘰𝘶𝘳 𝘭𝘢𝘵𝘦𝘴𝘵 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘵𝘰 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘩𝘰𝘸 𝘪𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘵𝘦𝘳𝘳𝘢𝘪𝘯, 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦 𝘥𝘦𝘦𝘱𝘭𝘺 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘸𝘪𝘵𝘩 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘪𝘥𝘦𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. https://lnkd.in/gdw3qXmZ #HigherEducation #UniversityMarketing #VideoProduction

In the dynamic world of higher education, embracing innovative marketing strategies is both essential and challenging. Our latest blog post, 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗣𝗮𝗿𝘁 𝟮, explores the delicate balance between creativity and risk, as universities strive to stand out and connect with new generations. Discover how institutions are navigating this complex landscape, crafting messages that resonate deeply and authentically with prospective students and the broader community. 🔗 Dive into our insights to learn more! #MarketingInnovation #UniversityMarketing #StudentEngagement

𝟴𝟬% 𝗼𝗳 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝗻𝘁𝘀 𝗿𝗲𝗽𝗼𝗿𝘁𝗲𝗱 𝗯𝗲𝗶𝗻𝗴 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗱 𝗯𝘆 𝗮 𝘄𝗲𝗹𝗹-𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗶𝗻 𝗮𝗱𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Have you ever wondered how storytelling impacts a student's decision to choose a particular institution? In an age where information overload is a reality, the power of storytelling becomes crucial, especially in education marketing. A compelling narrative not only captures attention but also creates an emotional connection that aligns with an applicant's aspirations and values. Here are some tips for crafting effective stories in your education marketing strategies: 1. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Understand your prospective students and what motivates them. Tailor your stories to resonate on a personal level. 2. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: Use real stories from alumni or current students to showcase genuine experiences and success stories. 3. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗮𝗻𝗱 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹: Combine powerful visuals with relatable narratives to create an impact that's both memorable and relatable. 4. 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗣𝘂𝗿𝗽𝗼𝘀𝗲: Ensure that your narrative leads candidates to take an action, whether it's attending an open house or applying for admission. Remember, a great story doesn’t just tell—it invites applicants to become part of something larger than themselves #EducationMarketing #Storytelling #Admissions #ProspectiveStudents #HigherEd #EmotionalConnection #MarketingStrategies #AuthenticExperiences #VisualStorytelling #CallToAction #StudentEngagement

In the dynamic realm of higher education, strategic brand formation is paramount. The latest insights reveal the critical roles of university marketing departments in understanding and engaging diverse stakeholders. From students to alumni, faculty to administrators, crafting tailored messages is key to success. One pivotal takeaway? The significance of a distinctive brand identity that not only differentiates you from competitors but also deeply resonates with prospective students' aspirations. Mastering communication channels is vital, ensuring your message reaches and engages your audience effectively. As professionals in higher education or marketing, how do you perceive these strategies? What additional elements do you believe are essential for effectively marketing educational services in today's ever-evolving landscape? Let's engage and elevate our approach together! #MarketingHigherEducation #HigherEdMarketing #BrandIdentity #MarketingStrategy #EducationMarketing #StudentEngagement #DigitalMarketing #HigherEducationTrends #MarketingInsights #EducationIndustry #BrandManagement #StrategicCommunication #InnovationInEducation #MarketingTips

Higher Ed Marketing Truth #8: Build Bridges, Tear Down Silos. The best marketing departments know that only some of their work can be accomplished behind closed doors – so much more is accomplished by working closely with admissions, academic disciplines, student affairs, and alumni relations. Read more about how you can be the Chief Silo Busters on campus in Truth #8: Build Bridges, Tear Down Silos: https://lnkd.in/e7HApUDD #HigherEd #HigherEducation #HigherEdMarketing #HigherEdLeadership #HEMTruths

While over half of international students start their research six months before applying, let's face it: the other half needs more time. Our conversion cycles aren't limited to just six months. Enter the power of early brand building. By engaging with students early on, we warm up audiences and pave the way for higher application numbers. An effective HE marketing strategy goes beyond the typical 'Study here because we're great' or 'Apply now to secure a seat.' It's about nurturing a trusting relationship by answering questions and addressing concerns every step of the way. #StudentJourneyPlanning #EarlyEngagementStrategy #HEMarketingSuccess

💡 A Fun Learning Experience in Digital Marketing Class! Learning truly comes alive when combined with creativity and collaboration! Yesterday, during our Digital Marketing class with Govind Chandak sir, we were given a refreshing and engaging challenge. Instead of the usual lectures or scrolling through reels on our phones, our class was split into two teams with an exciting task: create a reel in just 45 minutes! 🎥 The Theme: My team decided to showcase Symbi Hotspots—our everyday hangout places on campus that hold countless memories of laughter, joy, tears, singing, dancing, and celebrating life together. ⏳ The Process: With the clock ticking, we quickly brainstormed our favorite spots on campus, grabbed our phones, and ran to these locations. From aesthetic 9-second clips to candid moments, we captured the essence of our vibrant student life. 💻 The Final Touch: After shooting, we gathered to edit and compile all the clips into a beautiful reel. The experience of ideating, collaborating, and creating within such a short timeframe was exhilarating! 🎉 The Outcome: Not only did we get hands-on experience in creating engaging digital content, but we also walked away with a memorable video that celebrates our time at Symbiosis. This activity was a perfect blend of fun and learning, reminding us that creativity often thrives under constraints. A huge thanks to Govind Chandak sir for organizing this unique activity and to my incredible teammates for making this such an unforgettable experience. ✨ Takeaway: Whether it’s marketing or life, the magic lies in teamwork, spontaneity, and enjoying the process! team: Divya Sri Shwethaa Ramalingam Mansi Pimpalkar Hardik Bahuguna Kataru Lakshmi Deepak Charitha Kakumani Dhruv Bhatt Smarak Padhi and me #DigitalMarketing #CreativeLearning #SymbiosisLife #MemoriesInMaking #ReelMaking #Teamwork #MBAJourney

Challenges in higher education marketing… - The constant evolution of higher ed digital marketing and social media - Tight marketing budgets - The vast diversity of audience types - Navigating different regulations and adhering to institutional policies - Measuring higher ed marketing strategies and their effectiveness - The saturated market - Internal resistance to change and gaining buy-in - Juggling the balance between tradition and innovation - Mental fatigue and burnout And I could go on. There’s a laundry list of challenges that make it seemingly impossible to engage students through marketing. Yet none of these are exclusive to higher education. Every other industry faces the same things, they just look different. So why do we always make them our excuse? There are ways to make significant waves— but either our passions have burnt out or we’ve been knocked down so many times that we’ve forgotten that the passion ever existed. Honestly, higher ed didn’t look like a sexy industry and I contemplated going into it. It took a lot of convincing— especially for someone like me, a first gen student who just mosied along their journey making ill informed decisions. I thought about how much I might have to beat my head against the wall running into the same politics, the same red tape. But in the end that’s why I chose it. I chose it because of the challenge and maybe because I’m a little stubborn. I chose it because it needs disrupting. And I want to be one of the folks who disrupts it. Someone who shifts outside perceptions and isn’t afraid to get a little weird 🤷🏼♀️ The competition is too fierce not to. #higheredmarketing #highereducation #highered

What kind of influence do you feel MarComm has at your college when it comes to defining your college's reputation? 💬 There’s a great struggle right now to rebrand the perceived value of higher ed. The crux of this issue is that higher ed institutions have built their reputations by touting the college's perceived strengths 💪 , often without confirming that the promises reflect the true student experience. But what the college must understand is its reputation is 75% based on the student experience and 25% based on what Marketing & Communications defines. In other words, ✨ marketers help guide the narrative for the college for stakeholders, but that will always be outweighed by the stories students tell about their experience ✨ , which marketers don’t have control over. If the college has not appropriately aligned itself internally to follow through on their promises to students, it causes the college’s messaging to fall into 2 categories: 1️⃣ Unintentionally misrepresenting what the college offers. 2️⃣ Presenting a muddled value proposition because it’s difficult to pinpoint a clear and unique promotion. MarComm cannot simply change the narrative without a reevaluation of the student experience itself to determine what is true and what is not. #communitycolleges #communitycollegeenrollment #communitycollegemarketing #higheredmarketing #redefiningsuccess #MostLikelytoSucceed #CCed #ccstigma