Brett McCosham’s Post

View profile for Brett McCosham, graphic

Your Go-To Career Expert | Recruitment, Employee Relations, Legislation, and More

No one can stack-up to today's video game. Minecraft! ⛏ Developed by Markus Persson "Notch" in 2009, started as a humble indie game. Fast forward to today, and it boasts over 200 million copies sold across all platforms Making it one of the best-selling games of all time! 🏆💥 But how did this happen? 🤔 You know I am about to tell you... 1️⃣ Interactive Teasers 📽 : Notch and the team engaged the community through frequent updates and interactive teasers. The "Halloween Update" in 2010 sparked curiosity and showed Minecraft's commitment to evolving. 2️⃣ Community-Crafted Buzz 🐝 : The open beta encouraged players to share their creations online. This led to an explosion of user-generated content that became free marketing and showcased the game's potential. 3️⃣ Educational Value 🎓: Minecraft introduced an educational edition, gaining support from teachers and parents, promoting learning through creativity and problem-solving. 4️⃣ Community Engagement 🤝: Minecraft cultivated a passionate community, encouraging player feedback and implementing their ideas into the game, making players feel valued and involved. Now it's your turn! Let me know if you have played Minecraft below! 👇 And don't forget to like 👍, share 🔄, and connect 🤝 for more insightful content on marketing success stories! #strategy #marketing #digitalmarketing #InfluencerMarketing #CommunityEngagement

Brett McCosham

Your Go-To Career Expert | Recruitment, Employee Relations, Legislation, and More

1y

Have you built something amazing in Minecraft?

Like
Reply
Brett McCosham

Your Go-To Career Expert | Recruitment, Employee Relations, Legislation, and More

1y

This will be my last video game in marketing carousel for the little bit, hope you all enjoy it! 😁

Like
Reply
Timotej Jerman

Organic social media for EU tech startups/scaleups • Copy, content, community • 25+ clients served • Psychologist turned marketer turned founder

1y

My prayers were heard 👾🎮🥹

Katarina Rošer Salihović

Digital Marketing Specialist | MA & MEc | CDMP

1y

This is a great example of good marketing strategy. But to be honest I have never played Minecraft. 😯

Bethany Jewkes

💁🏻♀️ Explosive Brand & Design | for Neurospicy, Chronically Ill & Disabled Biz Badasses ✨ Founder @ BeBeau Creative 🌻 Co-Founder @ The Bloomin’ BizAbled 🌼 Professional with Personality 💅🏻 | BA (Hons) Animation

1y

Love the attention on gamer marketing here, it’s not often highlighted really 👏

Ratul Saha

I help founders write laser-focused copy | LinkedIn personal branding expert | B2B/B2C copywriter | Web developer -> [Helped 20+ clients]

1y

Mind craft was one of the best games I've played — loved your marketing insights. ❤️ PS) Did you use ChatGPT to format/write it?

Aneena Elza Binod

TedX Speaker | Bristol Plus Award Early Completer | Queen's Commonwealth Essay Contest Gold Award Finalist | 100+ MOOCs | Copywriting, Social Media, Branding, Poetry, Prompt Engineering and All Things Creative

1y

It shows the power of community engagement, creativity, and innovation.

Aju Sasi

Positioning Founder-led Brands and Consultants to Make $10k-$50K+/month consistently with Expert's Precision Scaling System | Brand and Content Strategist |

1y

I guess I'm the only guy who has never played Minecraft👀👀👀

You've really hit the mark with the Minecraft example, highlighting some fantastic insights about marketing strategy Brett McCosham

Timotej Jerman

Organic social media for EU tech startups/scaleups • Copy, content, community • 25+ clients served • Psychologist turned marketer turned founder

1y

Stack up, you say? I see you Brett 😉

See more comments

To view or add a comment, sign in

Explore topics