Brett Perlmutter’s Post

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Founder @ Bulletpitch & Early-Stage Investor

The global hair extension market is valued at a staggering $19 billion. Yet, it remains surprisingly outdated in its methods and distribution with little to no changes since 1680. Shortfalls include: Poor quality, often resulting in uncomfortable products that lack realism and easily slip off. A monopolized supply chain that exploits suppliers and consumers.  Production primarily done by hand, limiting scalability and increasing process time. The solution: The Renatural, founded by Aasiyah Abdulsalam, is a beauty company that manufactures and automates the production of high-quality wig and hair extension products. How? 1. Manufacturing: The Renatural’s patent-pending robot revolutionizes back-end production, significantly enhancing efficiency by slashing production time and eliminating labor costs. 2. Automation: The integration of an AI-powered custom measurement tool through users' phone cameras personalizes the shopping experience, ensuring products fit perfectly. 3. Products: The company transforms wig wearability with its non-slip technology and uses hyperrealistic, novel fabric that is not only long-lasting but also sustainable. Notable Investors: Susa VenturesBrooklyn Bridge VenturesRareBreed Ventures , Redbud VC, Pharrell Williams, Olamide OloweUkonwa Kuzi-Orizu Ojo. Be sure to check out the full feature in the link below.

Excited to hear Aasiyah Abdulsalam share her vision for The Renatural at the Yale Black Venture Summit pitch competition 🙌🏾

Antoinette Ale

CEO & Co-founder at Tressly | Empowering independent hairstylists

6mo

Aasiyah is a true innovator! Excited for the future of The Renatural 👏🏾

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