Currently working on deconstructing a media-spend leakage project that has a bolted-on (not-to-be named) identity resolution solution, to better build a more flexible, interoperable AdTech strategy framework that will futureproof a brand’s advertising strategy...then I came across this...eye-opener for sure...just a reminder for me that CDP identity resolution capability has advanced so innovatively...meaning be careful of cost stacking with ID Res solutions and only receiving perceived - not measurable - value!!! #adtech #cdp #martech #paidmedia #programmaticadvertising