Brian Kessman’s Post

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Consultant to Agency Leadership Teams: Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker

Agencies that command a price premium and maintain high win rates share a common thread... ...a focused and differentiating positioning strategy. They stand out in the marketplace by communicating their agency’s unique value proposition and the impact they deliver. They’re not in the bargain basement space, so they’re confident about saying, “This is what we do, and this is what it costs.” Their positioning sharpens their focus on the high-value needs of their ideal clients, enabling them to develop and sell compelling products rather than just services. This allows them to scale and advance their business model beyond the outdated practice of selling billable time. This workshop dives deep into how to refine your agency’s positioning strategy as the first step toward productizing your firm's value. It explores four key strategic questions every agency should be able to answer to define a clear positioning strategy and reveal where the best high-value productization opportunities are for the firm. Key takeaways will include: • The real and measurable power of a focused and differentiating positioning strategy • Many examples of agency positioning from around the world • An actionable framework to sharpen your firm’s positioning • The common mistakes agencies make that prevent them from developing a truly effective strategy • How to bring your strategy to life through all areas of your agency to maximize the benefits Who should attend: • Agency leadership teams • Anyone working on new business – we all have to be on the same page • Talent recruitment leaders Save your seat: https://lnkd.in/eGd_SUZa

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