Brian Oblinger’s Post

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Strategic Consultant | Community | CX | Advocacy | CustEd | GTM

What's happening here? This data from two communities shows the rate of questions that have a marked solution over time. A few questions: 1. Which community is better? Why? 2. Why is Community A's solution rate flat? 3. Why did Community B's solution rate go up? 4. What other context would you want to know? Let me know what you think in the comments. Don't worry, this isn't about arriving at the right answer, it's about how you think through it. After you think it through/comment, check out my interpretations here: https://lnkd.in/dV5aZUTp

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It looks to me like Community B either 1) radically changed their moderation policy so that team-members curate questions by marking answers far more actively than before (possibly including posting more answers themselves) or that 2) have radically changed their program to engage and incentivise superusers and top members in a far more active way, potentially including giving them the right to mark answers themselves. I would ask the Community B team if any of the above is the case. And would note that Community A is also trending upwards over time. Community B is not necessarily in a 'better' place than Community A, it depends on a lot of factors.

Allison Able

Community Team Leader | Program Innovator | Growing vibrant user communities that accelerate technology adoption, empower users & drive customer success

6mo

& I respond with more questions...you said no wrong answer 😉 💡 Part A - Spike Cause Analysis What caused the spike? Initial Consideration A: A strategic intervention/investment? Initial Consideration B: Is there some content fluctuation creating what appears to be a higher rate (but may mean a lower number of contributions)? 💡 Part B - If it was due to an intervention or investment... #1 - What intervention or investment created the uptick? #2 - What resources (people, budget, etc.) were required for the intervention to be successful?

Danny Pancratz

Director of CX Programs & Community @ Unqork | Gainsight GameChanger Award Winner for Community

6mo

Community B's stakeholders really started looking at solution rate. So the team changed their strategies. Incentives for community members changed. The team got more hands-on. Simple UX tweaks to make it easier/clearer how to mark the solution. "What gets measured gets worked on."

Jamie Langskov

Leading teams to grow product adoption, customer satisfaction, and operational excellence at scale

6mo

Not enough information.

Is it member to member or is the Company answering.

Brian Kling

Senior leader in Community, Customer Experience and Digital Innovation | ICF certified Coach

6mo

Community B might also just be deleting posts with no solution after a certain amount of time 😉. OR someone or something (bot) is marking what they think is an answer just to get a higher rate, so it might be quantity over quality. So yes, always important to ask more questions and gain context. Just seeing numbers without that is meaningless.

Juan Diego Castaño

Evangelista de comunidades en Latinoamérica | Converso sobre creación, fortalecimiento o entendimiento de comunidades #JaguarsFundLatam

6mo

Amazing graphic Brian Oblinger. For my oponion Community B have a great participation that have a 100% solution rate... maybe is a support group user rate. Community A maybe is suffiring without invest and just create it to stay like that just 40% or less solution rate

Max Pete

Community at Square | Maximizing ROI through strategic community building. | Writer, speaker, husband, brother, dog dad, and sometimes a DJ

6mo

My hot take here Community A: Has been steady at marking solutions in the community and providing support Community B: Hasn't been a priority until 2019 and then started to deploy more focus/resource on marking best answer to more posts. Maybe even gamified this a bit.

Heather Wendt

Passionate about helping others utilize Community to strengthen the customer experience through cross-functional collaboration

6mo

Love all of these thoughts and insights...I wonder what the community size has been doing during this timeframe and what impact that might have? Did they move from staff only answers to allowing members to answer as well? Was it a closed community until mid-2019 and they opened it? Such a great conversation!

Christopher Sauer

Girl Dad, Hip-Hop Head, Salesforce Certified Administrator, Founder of the GridBuddy Connect Fan Club (unaffiliated). Check out "I am....The Great Portfolio" @ christophersauer.com

6mo

All that I can understand from this is that two communities have been around for five years and one has recently become more impactful. Knowing the difference between the communities (you could use the graph title for this, or even a blurb about it) is going to be important to those who want the main insights quickly. More descriptive title is for sure going to be the best thing here. In my eyes, if I can't resolve 100% of the solutions in a community through either resource or reference, I wouldn't use it. That's the consumer part of me speaking. The communist part of me speaking loves the idea of crowdsourcring knowledge.

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