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Enterprise Area Director - Helping Marketing & Comms leaders make better decisions with better data

3mo

Are you leaving money on the table? Inside the latest episode of #ExpertExchange, I had an insightful chat with Marisa Lather, Director of Marketing Communications at Bridge Partners. Marisa's wisdom is a goldmine for anyone looking to supercharge their marketing and communication skills. Here’s a sneak peek of what you’ll learn: 🎯 Aligning Sales and Marketing: Strategies to ensure both teams work together seamlessly. 🗺️ Customer Journey Mapping: Understanding the importance of mapping the customer journey. 📊 Data-Driven Marketing: Leveraging data for more effective marketing strategies. 🌟 Building a Personal Brand: The power and impact of a strong personal brand. 📈 Demonstrating Value: How communicators and marketers can prove their worth and drive company growth. 💡 "The foundation of marketing is reaching the right person at the right time on the right channel with the right message. If you can do that, you will affect change." - Marisa Lather #Meltwater #ExpertExchange #Marketing #Communications #DataDriven #SalesMarketingAlignment #PersonalBranding

Maximizing Marketing and PR Effectiveness

Dino Delic on LinkedIn

6 Comments

Marisa Lather

Top Voices in Marketing & Advertising | Rising Star in Marketing | Director of Marketing & Communications at Bridge Partners | Data-Driven Brand Strategist (aka Professional Hype Gir)

3mo

Thank you for this conversation, Dino Delic, it's always fun to talk to someone as passionate about brand and data as I am. As a marketer, it's all about architecting content that fills the needs of several buckets: sales, PR, SEO, product, thought leadership, etc. By asking TOF, MOF, and BOF questions in those executive interviews, you will find a lot of crossover in the available messaging. Thanks again, Dino & Meltwater!