Is culture really measured by how ‘fun’ a place is to work at? For the Icon design studio, sustainable culture is to infuse workplace design with senses of purpose, expectation, and physiological renewal. With 2021 being a turning point in the evolution of workplace design, the collaborative inhouse studio at Icon Interiors developed a new approach to human office design. This was for the ForestOne workplace to be not just a place to get things done…. But as a thriving identity centre to generate an ongoing renewal of emotional engagement of the people with the values, the corporate vision, and the revenue objectives of the company. Icon masterminded a highly built form of abundance and organic architecture, redefining immersive workplace experience for the ForestOne people and client journey. Creating a human design journey and not a workstation wasteland, the winning design is built on the foundation of the 5 Well-being Principles ™ behind the science of performance-based design. An experiential sense of culture, well-being, nature and revitalisation. Truly creating architecture to serve the purpose of work, in new ways of working into 2022. Is Culture really a table tennis table? #officedesign #workplacetransformation #extraordinaryspaceutilisation