Team Haydock, best in the business 🏆
Neil Causer MCMI CMgr love your passion and dedication to delivering first class levels of service and support to our customers
A vital facility in a key location. Neil's team and all the departments working out of Haydock are a core part of the Briggs personality. Keeping business moving for customers of all sizes all over the country. We're proud of you all too!!
We help businesses stay compliant, create inclusive workplaces, and develop high performing teams through expert Health & Safety support, Wellbeing & Inclusion initiatives, and tailored Learning & Development programs.
Well the session with Ash Bennett really got the brain thinking. Have we got our value proposition nailed, is it confusing, does it need tweaking?
So I started to search and go back to basics 🤯
➡️ A value proposition is a clear and concise statement that articulates the unique benefits and advantages a product, service, or brand offers to its target audience. OK, got that 👍
➡️ It explains why customers should choose a specific offering over competitors and how it solves their problems or meets their needs. Mmmm, not sure on this one? 😕
➡️ The value proposition serves as a key element of a company's overall strategy and is designed to communicate its core value in a compelling way. Yep, got that 👍
Key Components of a Value Proposition:
➡️ Target Audience: Clearly defines who the product or service is for. Mmmm, SME's and SMB's - that's rather a lot 😕
➡️ Problem or Need: Identifies the specific issue the audience faces or the need that requires fulfillment. Mmm, often SME's or SMB's don't know what they don't know 😕
➡️ Solution or Benefit: Explains how the product or service addresses the problem or meets the need. Yep, got that if the business has accepted the problem 👍
➡️ Unique Differentiators: Highlights what sets the product or service apart from competitors (e.g., features, quality, pricing, or customer experience). Yep, got that 👍
➡️ Value Delivered: Quantifies the benefit, often focusing on tangible results such as cost savings, convenience, efficiency, or quality of life improvement.
Why a Value Proposition Matters: Yep, got that as well 👍
In summary, a value proposition is a company's promise to deliver specific value to its customers and a key reason why its offering is the best solution for them.
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I am really curious?
What do you think makes a value proposition truly stand out in a crowded market?
Have you ever struggled to craft a clear value proposition for a product or service? How did you overcome it?
#business#valueproposition
🟡 Driving Sales Growth for SMEs | 🟡 Your Sales Mentor | 🟡 Your Sales Trainer | 🟡 Your Sales Director | Helping Central & South Buckinghamshire Businesses Scale 📈 | 📞 07769 313717
Aylesbury Sales Club was such a success, we are bringing it to High Wycombe!
We’ll keep you posted for more info, but in the meantime time….keep on learning
#geeksalwayslearnLiam Ambrose - thank you! You’re a legend
Next Aylesbury Sales Club 👇
https://lnkd.in/guxESUwr
What a whirlwind these past few weeks have been! Thanksgiving looked a little different for me this year as I battled pneumonia, but thankfully I’m on the mend and ready to hit the ground running or maybe I should say walking in steel-toed boots!
I’m grateful every day for a job that I truly love, one that allows me to build meaningful relationships and create business opportunities that drive growth and innovation. Business development is so much more than polished presentations and networking events. It’s about connecting strategic vision with hands-on execution the heartbeat that brings clients, partners, and teams together to achieve success.
In the world of construction, flexibility is key. Business development means embracing both sides of the industry: the polished shoes for industry expos and the steel-toed boots for on-site visits. No matter where I am, my goal is the same: to build genuine connections that add value for our clients and strengthen our team’s foundation.
Today, I’m proud to represent Warfel Construction, where our “Clients for Life” philosophy drives everything we do. Our commitment to excellence inspires me to keep bridging gaps, fostering partnerships, and creating opportunities that make an impact.
👷♀️ Here’s to embracing every step of the journey whether in heels or work boots and continuing to make a difference in this dynamic industry. I’m looking forward to connecting with industry partners and forging new relationships that move us all forward.
#BusinessDevelopment#Construction#ClientConnections#Warfel#ClientsForLife#BuildingRelationships
Great culture in action! Part of Secure Data's sales team getting together outside of work. As a leader one of the many talks I have is that culture is a two way street. Great culture is absolutely a top down driven "every day" initiative, but to be successful it requires everyone to participate. That responsibility falls on every employee not just the management team.
My challenge is what are you doing to personally make culture great at your company? Top down is only successful if everyone cares enough to engage.
#Culture#Team#MakeADifference
GRIND
Just like perfecting your golf swing, success in sales comes from the grind—repetition, precision, and a focus on the goal. At Pinehurst, we embrace the grind because, like golf, it’s the small adjustments that lead to big wins.
#MotivationalMantras#Grind#OneShotAtATime#PinehurstResort
🌟 At Brawley, Our Values Define Us 🌟
Our success is built on the foundation of our values and the incredible team members who embody them every day:
🤝 Trust: Built through honesty and reliability in every relationship we form.
💡 Innovation: Driven by our constant pursuit of creativity and new ideas.
⚖️ Integrity: Shown by making the honest and fair decision, no matter the situation.
🏆 Excellence: Accomplished by doing it right the first time, every time.
These principles guide everything we do, from the way we serve our clients to the way we support each other as a team.
We know that our people are our greatest asset—their hard work, passion, and dedication are the heart of Brawley. Together, we’re not just building structures; we’re building trust, fostering innovation, and achieving excellence in all that we do.
Thank you to our incredible team for living out our values and making Brawley a name we can all be proud of! 💙
#Brawley#BuildingForTomorrowToday#TrustInnovationIntegrityExcellence#Teamwork#BuildingExcellence
Talent & Resourcing Business Partner at Briggs Equipment
9moNeil Causer MCMI CMgr 👏🏻👏🏻👏🏻👏🏻