Bright Talent, Inc.’s Post

💡 Why Cost Efficiency Matters in Marketing Leadership 💡 In today's economy, every dollar counts. As CEOs and executives, we're always looking for ways to optimize our budgets without compromising on quality. That's where I, as your Fractional CMO, come in. Hiring a full-time Chief Marketing Officer is a significant investment—not just in salary, but in benefits and the time it takes to onboard and integrate them into your team. But what if you could access the same level of expertise and strategic leadership without the full-time cost? That's the beauty of a Fractional CMO. You get seasoned marketing leadership that's focused on your specific needs, without the overhead. It's about being smart with your resources—bringing in top-tier talent when and where you need it most, and ensuring that every marketing dollar is working hard for your business. This approach allows you to stay nimble, adjusting to market changes and business demands without being tied to a full-time commitment. It's a win-win: strategic leadership that's cost-effective and flexible. Let's face it, efficiency is key and a Fractional CMO like me, might just be the strategic advantage you've been looking for. #FractionalCMO #MarketingLeadership #CostEfficiency

Normally, I would like this post and keep scrolling. However, because I have a career in marketing and aspire to be in a position such as CMO or VP of Marketing, this post struck me. This isn't a pity party for the marketing department - it's a reinforcement that Marketing needs a seat at the table. Not because they want to make the deck pretty 😅 but because they want to set themselves and the rest of the business up for success. Marketers in my network, do you agree with Ashley's (both, just one?) sentiments? #marketing #digitalmarketing #goalsetting #leadership

If your company needs to hire a chief marketing officer, you'll find a wealth of marketing leaders with 20 years of experience. If you're hiring for a chief customer officer, you'll find far fewer candidates with a similar track record. While the CCO role is newer, it's growing rapidly because customer retention requires executive-level leadership, especially in a subscription business. If you're seeking to hire a CCO, what should you look for, and what should the job description look like? The experts we work with suggest searching for leaders who have worked in multiple post-sale functional roles; strategic thinkers with operational experience and collaboration skills; competent in leadership, organization, and process design. To help remove some of the ambiguity out there, we perused dozens of job descriptions for CCOs and highlighted a few model examples. https://okt.to/X0do7N #CCO #customersuccess

CMOs have the shortest tenure of any exec, often "seeking new adventures" after a mere 18-24 months. Are they just THAT bad at their jobs!?! Ashley Amber Sava recently shared a post about outlasting every VP and Director of Marketing in her career, with some companies cycling through multiple senior-level marketers during her tenure. I actually think that speaks to poor leadership and misaligned expectations. Is whoever is in charge of hiring THAT bad at vetting people? Because multiple senior hires that "didn't work out" is a bad sign for a leader. And if they aren't "performing" in the first... 6 months? What does "performing" mean? Because I question the overall premise and business processes if 3-5 marketing leaders can't hit the goals. Do they receive the required budget and people? Are they building from scratch or drafting on existing momentum? Are the goals patently absurd for the time horizon? Everyone assumes there must be something wrong with the marketer, but I actually think it points to bigger issues in the business and their leadership. (This post was adapted from my comment on Ashley's original post. The thread is fascinating, link in comments to see the discussion. Comments = Content 😀)

This comment section! Worth the scroll.

💡 Why Cost Efficiency Matters in Marketing Leadership 💡 In today's economy, every dollar counts. As CEOs and executives, we're always looking for ways to optimize our budgets without compromising on quality. That's where I, as your Fractional CMO, come in. Hiring a full-time Chief Marketing Officer is a significant investment—not just in salary, but in benefits and the time it takes to onboard and integrate them into your team. But what if you could access the same level of expertise and strategic leadership without the full-time cost? That's the beauty of a Fractional CMO. You get seasoned marketing leadership that's focused on your specific needs, without the overhead. It's about being smart with your resources—bringing in top-tier talent when and where you need it most, and ensuring that every marketing dollar is working hard for your business. This approach allows you to stay nimble, adjusting to market changes and business demands without being tied to a full-time commitment. It's a win-win: strategic leadership that's cost-effective and flexible. Let's face it, efficiency is key and a Fractional CMO like me, might just be the strategic advantage you've been looking for. #FractionalCMO #MarketingLeadership #CostEfficiency

Chief Marketing Officers are increasingly focused on hiring marketing leaders with strong leadership abilities to motivate and guide their teams through change and transformation.Top candidates must demonstrate excellent communication skills to secure buy-in across the organization. Valuing Analytical and Data-Driven Decision-Making CMOs are seeking hires with robust analytical skills to identify opportunities, evaluate the competitive landscape, and make data-informed decisions to optimize marketing campaigns and strategies.The ability to leverage data for strategic insights is crucial. Seeking Creative and Innovative Thinkers As markets rapidly evolve, CMOs want creative marketing professionals who can develop innovative concepts, craft impactful campaigns, and differentiate the brand. Creative thinking is essential to adapt to changing customer demands and stay ahead of competitors. Promoting from Within for CPG Companies There is a trend among consumer packaged goods (CPG) companies to promote existing employees into CMO roles, valuing internal talent with deep knowledge of the company and its customers. Connect with ClearEdge to learn more of how your company can drive revenue growth with the right hire and the right strategy.

Don't hire a CMO for upwards of $300,000 a year when there's an even better option available... You can leverage a marketing manager with our agency at ⇨ 2POINT that's a fraction of that cost. It's because we're able to distribute that person across a lot of other companies And they're able to have a bigger footprint with many different accounts. ⬇️⬇️⬇️ You don't need a full-time CMO. You need somebody fractional, who looks more like an advisor. 🧩 ↳ You'll get a better result ↳ With fewer headaches ↳ And you'll pay less. - - - In the market for something similar? DM me. - - - - - - - - - P.S. I post about multi-channel marketing every single day. Ring the 🔔 for more content like this. #digitalmarketing #leadership #management

Them: “But don’t you want to be a CMO someday?” . . . Me: "Nope. Not even a little. That’s not my jam." 🙅🏻♀️ But what DO I want? I want to see more #communications leaders in the C-suite. I want to normalize the idea that Chief Communications Officers are every bit as important as CMOs, just for different reasons. I want to see critical business decision-makers include the folks who are responsible for influencing *every single* person, organization, or entity that interacts with their brand, inside and out. ✨ ✨ ✨    We might not be responsible for quota, but we have our hands in everything from external messaging to employee satisfaction, executive presence, crisis and change management, recruiting, market intelligence, positioning, M&A, sales enablement, events strategy, compliance—you name it, we're a part of it. #Comms deserves a seat at the table because we are *crucial* business decision makers, advisors, and strategists who are constantly looking around corners and anticipating what next. Who else has such a strategic vantage point by which to make decisions that impact every.single.stakeholder? 🙋🏻♀️ So when I’m asked "don’t you want to be a CMO someday?” I say no, I’ve always wanted to be a chief of communications at a company that understands the value of a #CCO. But I ALSO want to see that normalized across companies because communications should be driving strategic business decisions, not just cleaning up messes made when we aren't in the room. 👉 Have you ever worked at a company with a CCO or a communications leader in the C-suite?