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Great content is only one part of using Apple News to drive subscribers and increase reach. Optimising CTAs and follow mechanics is equally (if not more) important to driving reach. In this video, I talk about several tactics that publishers are using to increase their reach on Apple News, with screenshots and examples. One highlight - Apple makes it for readers to follow your Apple News channel, they actually hide this mechanic in their UI. To solve this, we help publishers implement a Follow CTA directly in their article. They typically see a 30-40% increase in followers once this becomes active!

With Vision Pro Apple can supplant the "1,000 songs in your pocket" iPod tagline with "10,000 movies on your head ... in 4K with HDR!" :) However, they'll need Netflix (and Youtube) to build native apps rather than relegating users to the Safari browser. An interesting take from Ben Thompson in Stratechery: "The iPod was a truly personal device, which was not only what people wanted, but also a great business: why sell one stereo to a household when you can sell an iPod to every individual? You can imagine Apple feeling the same about the long-term trajectory of the Vision Pro: why sell a TV that sits on the wall of the living room when you can sell every individual a TV of their own? You can be sure that Apple isn’t just marketing this device to people who live alone: the EyeSight feature only makes sense if you are wearing the Vision Pro around other people." #marketing #apple #visionpro #iPod #netflix #YouTube

#WhatsApp brings in more solid HD. Here's the catch. Users will soon get to send content in HD. https://lnkd.in/dbx4Dy5c @TheBoardmember | Marcus Moloko | #WhatsApp | #HD | #feature | #update |

Google on August 2024 core update: "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search." 🤔 Meanwhile, guess what? Google has ranked Reddit, Inc. for the query “best headphones for lossless audio.” Nothing says “genuinely useful” quite like a forum debate where everyone swears their headphones are the best! 🤐 #AugustCoreUpdate #Reddit #QualityContent

Yet another interesting Information on How YouTube improved video performance with the Media Capabilities API YouTube has several variants of video that can be presented to users based on their devices and network conditions. isTypeSupported() or canPlayType() is used to determine if a variant can be played on a user's browser. Typically this doesn't provide information about the playback quality on the user's device. Media Capabilities API helps developers make an informed decision about which resolution has to be delivered to the user by providing information about the user video decode performance, thus enhancing user experience. Source - https://lnkd.in/grcb_xP8 #systemdesign #youtube #codecs #information

How to Fix Video Playback Problems on Your Device: A Step-by-Step Guide https://lnkd.in/gDH6UzRu

Google has optimized RAM usage by making the system apps much lighter resulting in better customer experience. Other improvements are in memory, speed, and storage. These are much needed changes... https://lnkd.in/gv6Jm4ZP #GoogleTV #android #androiddeveloper #androiddev #performanceoptimization #performanceengineering #tv #androidtv

Android Wave Recorder V2.0.0 is OUT 📛 What's New?! -Support Float and 32-bit audio encoding -Support Silence Detection -Support Scoped Storage Try it, Test it, and if you like it, Contribute to it. 🙂 https://lnkd.in/eCJzmycN #Android #Android_Wave_Recorder #Android_Development #Kotlin