BrightEdge reposted this
✨Excited to Share Great BrightEdge Monthly Report for an in-depth view into Google AI's evolution. Findings from BrightEdge Generative Parser™ show how Google AI is improving its approach to helping users by enhancing experiences and assisting users with specialized knowledge and complex queries. Here are Two (of 8) key findings from our Ultimate Guide to AI Overviews and July research report that are particularly interesting for marketers everywhere. 1️⃣ Enhancing the User Experience Along the Purchase Funnel with When Statements 🔍 From the focus on "What and Best" questions in June, Google is now testing new "When" and considerations questions. · In some ways, they are similar to the experience Perplexity uses to help users shop. · For example, they show up for **25% of eCommerce search queries. These have been added to help enhance the user experience beyond just providing one answer – and queries that could be answered and more suited to traditional search.✅ 📈 In addition, we have found that these questions are often followed up with a consideration-type statement: Product Selection Guidance: The most common pattern is "When choosing a [product] you can consider things like…" Usage-Based Considerations: When choosing a [product], think about how you plan on using it most…" 🤔 What I find interesting is that the "When" statements are not limited to high-volume searches. - We see them applied across a wide range of search volumes, from low searches for "chandelier ceiling fan" to high such as "washing machines." - This suggests that AI is being used to enhance user experience regardless of the popularity of the query. 2️⃣ New AIO Trigger Patterns Shift Towards Specialized Knowledge and Complex Queries ⬆️ Increases - Explanations for highly technical terms - Salary information - Degree information - Long Tail keywords - Product Features and Specifications ⬇️ Decreases - Broad Product Categories - Brand-Specific Queries - Basic How-To Queries - Healthcare 🎯 What does this all mean for the marketer? 1.AI Overviews** are addressing nuanced information needs that traditional search results might not fully satisfy. 2. Google is reducing the number of searches required to research a topic and improving the AI experience. 3. These trends underscore the importance for marketers of providing detailed, well-structured product information and anticipating what your consumers may consider next in their search experience and purchase journey. **Want to learn more?** 🔗 Keep updated on AI Overviews and how to optimize for the best results in our Guide below. 🔗 View all the fine details on what I mentioned above and eight new July findings in the PDF attached and on our site. #AISearch #DigitalMarketing #SEO #BrightEdgeInsights #GoogleAI #CX #searchintent #Marketingstrategy
