I interviewed 170+ partner pros this year, here’s what I found:
(1) Shockingly Similar Roadblocks
Regardless of industry and experience, most partner managers are facing the same challenges.
Six of them, to be exact (more on that below).
(2) Figuring it out as I go along
Most partner managers feel like they’re winging it.
They want to be their best, but don’t usually have bosses or mentors who can show them the ropes. So they figure it out as they go on their own.
(3) $$$$ Left on the Table
Most partner programs are built with a “trial and error” strategy
Partnerships is a new role. Unlike traditional jobs, like Accounting or Finance - it’s not a single discipline that you can learn from a textbook.
Most partner programs are built WITHOUT core fundamentals in place. And that means leaves hundreds of millions - even BILLIONS of dollars - in potential partner-sourced and partner -influenced revenue that’s left on the
After hearing the same story from hundreds of partner pros, I’ve been working on a few solutions to help.
The first: a FREE TRAINING to help you overcome the 6 most common partner roadblocks.
In this 18-minute video you will learn how to:
- Diagnose your partner program and pinpoint what’s getting in the way
- Avoid common partner program “traps”
- Implement key actions you can take today to transform your partner-led motion
Want to check it out and blaze through your biggest roadblocks? Comment “UNBLOCK ME” below and I’ll send it to you.
P.S. if you’re wondering what the other solutions I’m working on are, stay tuned 😉
So excited to have you joining the team Doug! LFG!!