Brilliant PR & Marketing ’s Post

With influencer marketing spend expected to exceed $30 billion in 2024 (😮), it’s fitting that this year's #CannesLions — AKA the #MetGala for creative marketers — introduced Lions Creators: a new space for creators to network and engage through innovative programming, including presentations, panels, and roundtables. 🌟 But this isn't just a win for Creators, it's also a strategic move for Cannes Lion to leverage new tactic: “What will be cool is how folks around the world start to see this event,” says Joe Gagliese, co-CEO and co-founder of Viral Nation, who helped create the new program. “More and more people who maybe aren’t familiar with Cannes are going to see Cannes, so I think there’s a reciprocal benefit to the festival of having these creators’ audiences follow along with what a Cannes experience is like, which is awesome for both parties.” Is influencer marketing part of your 2024 strategy? If so, how effective is it, and can it be optimized? If not, should you consider exploring this tactic? 🤔 #CannesLions2024 #InfluencerMarketing #MarketingTrends #GenZ

Influencer marketing took centre stage for the first time ever at this year's Cannes Lions International Festival of Creativity. Stevie Johnson recaps his key learnings from this year's Festival, encapsulated by the three Cs: 👉 Creator 👉 Community 👉 Culture As the marketing landscape continues to evolve, these elements are becoming increasingly crucial for brands aiming to resonate with their audiences. Read more: https://lnkd.in/eu6_WkPm #CannesLions #InfluencerMarketing #CreatorEconomy

Achieving the most optimal results for your clients while maximizing your agency’s ROI - are you able to do both simultaneously?📈🧐 We recently launched our first agency playbook to help you navigate the dynamic influencer landscape and unlock the full potential of your campaigns. 🔎 What can you expect from the playbook? • 2024 Social media & influencer trends in Malaysia • Key considerations of forging long-term influencer partnerships  • Optimal budget allocation for SME & large enterprise clients  • Successful and effective influencer marketing campaigns 👉 Download your full report here: https://lnkd.in/ggBxUQhg #AgencyPartnership #InfluencerMarketingAgency #InfluencerMarketing #Marketing #AgencyLife #LongTermPartnership #BusinessGrowth #PartipostMY #Malaysia

Hey, fellow agency friends! Exciting news - my team recently just rolled out an agency edition influencer marketing playbook. It’s packed with insights to keep you ahead of social media trends and it also delves into campaign strategies, influencer selection, and campaign budget maximization. Download the full report here: https://lnkd.in/ggBxUQhg As we always strive for improvement, feel free to DM me if you have any feedback on the playbook or if you’d like to know even more about other specific insights.☺️ #AgencyPlaybook #AgencyPartnership #InfluencerMarketing #AgencyLife #AgencySuccess #InfluencerMarketingAgency #PartipostMY

During this "lazy week" between Christmas and New Year's, I decided to make the most of it! I just completed the free online course on Influencer Marketing by Later and Maverick. 🚀 It's a fantastic light and easy-to-learn resource for anyone starting to dive into the world of influencer collaboration. I highly recommend checking it out! #InfluencerMarketing #AlwaysLearning

Why social listening platforms can’t listen – and how SocialVoice is looking to step in The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more » https://soci.es/fIv

Why social listening platforms can’t listen – and how SocialVoice is looking to step in The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more » https://soci.es/fIv

Why social listening platforms can’t listen – and how SocialVoice is looking to step in The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more » https://soci.es/fIv

🌟Exciting News: The Marriott Bonvoy Campaign Has Reached Over 11 Million People! This campaign showcases the remarkable potential of influencer marketing, proving that success doesn't hinge solely on follower count. Marriott strategically partnered with smaller, niche content creators, tapping into passionate and engaged audiences. Marriott achieved impressive results by tailoring the campaign to their target demographic and leveraging the Upfluence software solution, optimizing their CPM well below industry standards. Discover how you can replicate this success, irrespective of your industry. Learn more below! ⤵ #InfluencerMarketing #SuccessStory #Upfluence #CPM #Tailoredproposals #CaseStudy #MarriottBonvoy

Why social listening platforms can’t listen – and how SocialVoice is looking to step in The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more » https://soci.es/fIv