⁉️🥃 Why are blind tasting accolades important to whiskey and bourbon brands? Several compelling reasons: These tastings ensure objectivity by leveling the playing field, thereby affirming the quality, promoting diversity, and creating a setting where the focus is solely on the spirit’s merit rather than its branding or prestige. This approach ensures that excellence and craftsmanship are the true measures of success. 🏆 WHICH BLIND TASTING COMPETITIONS SHOULD YOU ENTER? In selecting the right blind-tasting competition for your brand, thorough research is important. Consider factors such as the competition’s reputation, the profile of judges, winner benefits, entry categories, and the feedback mechanism. Among the many options available, notable competitions include the global leading World Whiskies Awards, the San Francisco World Spirits Competition, the consumer-judged SIP Awards, the innovative ASCOT Awards, the industry-respected The Tasting Panel Magazine Awards, the American Distilling Institute awards and the New York World Whiskey Competition. Coming away with a double gold or highly rated review can significantly boost your brand’s reputation. Accolades not only affirm the exceptional quality and craftsmanship of your whiskey on a global or national stage but also offer a unique opportunity to showcase your product’s appeal directly to consumers, industry insiders, and connoisseurs alike. Brindiamo is a proud sponsor of the World Whiskies Awards because it is the only spirits competition that determines the best whiskies from multiple countries around the world. Jamie Brodie and his team work tirelessly year-round to ensure the competition attracts exceptional exposure, world-class judges, and conducts multiple blind tastings that serve as a testament to the validity of the process. Check out some #BTS from the 2023 blind-tasting conducted at the Brindiamo Penthouse in Bardstown, KY. 📽️👀🥇🥈🥉 #bourboncompetition #whiskeycompetition #blindtasting #accolades https://lnkd.in/eVqySG7Z
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These will try to have a market share in F25.And others are coming soon.It calls for a strategic plan for existing brands.
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