It’s no coincidence to us that Tinders PMF was immediate… Who would have thought people are willing to meet strangers? 1) Tinder acts as a middleman, the platform main objective is for people to join the app and connect people to people near them. 2) It’s a business that their objective was to see value in relationship, romantic relationships but still relationship. 3) Right Time, Right Placement…. Tinder focused on the people looking for their product college students and college campuses, in a time where social media wasn’t connecting us as we hoped. 4) User friendly UI… Swiping Right is Yes … Swiping Left is No! How simple is that? 5) Control over who you meet… “you may want to meet me but maybe i don’t want to meet you”. We at BLU have studied them quite a bit, and their success. At the time filled a vacuum for the people most in need; to people who suffered quietly; college students! The rest is history to be studied, replicated and improve upon.
42% of Startups fail to get to product market fit and die. Still most companies take over 1,5 year to get to PMF, so is it a game of perseverance? How some of the fastest growing startups found product market fit: - Perplexity AI: https://lnkd.in/dzRXWYw3 - Linktree (from 0 to $37M ARR): https://lnkd.in/dET-g-Gd - Wiz ($100M ARR in 18 months): https://lnkd.in/dyHk2Pda - HeyGen, Lemlist & Canny: https://lnkd.in/dYNayi59 Visuals by Lenny Rachitsky