Small habits can lead to a big change 🍀 This Earth Day, Britannia celebrates achieving 100% plastic neutrality for over two years by concentrated small efforts like these. Join us in our commitment to make our country cleaner by taking the pledge and making #HarPocketAbDustbin: https://lnkd.in/g8BBEqJW #EarthDay #PlasticNeutrality
I loved this advertisement! 😍 I see myself in her; I often do the same thing. Whenever I can't find a dustbin, I put my trash in my bag instead of throwing it on the road. Once I find a dustbin, I clear my trash from my bag. If everyone follows the same, the world will be a better place to live 🙃
Britannia Industries Limited, I must commend you on your fantastic campaign. Your approach is concise, yet effective, and I believe it will have a significant impact on the industry. Your efforts to combat plastic pollution are much appreciated, and it's inspiring to see companies taking responsibility for their environmental impact. I am hopeful that your campaign will serve as a model for other industry peers to follow. Both businesses and individuals must come together to address the issue of single-use plastic. The fight against plastic waste requires a collective effort, and I'm glad to see an established household name like Britannia stepping up to the challenge. Your contribution to the fight against plastic pollution is highly appreciated, and I hope that your campaign will inspire others to take action as well. 👏🏼🙌🏼
Great job. I think this should go beyond a voluntary action. As part of the corporate social responsibility, Britannia could arrange for pick up / processing of plastic in all its products. Customers could responsibly deposit the plastic packaging at a nearby dealer ( or any similar arrangement). Britannia could even choose to reimburse 10 Paisa per plastic deposited by the customer. This will undoubtedly create an example for others to follow. As we mature we could think of something in the lines of the bottle recycle scheme in the UK.
All the gyan is good but #Britania for the last 75 years you have fooled the people of the country especially children’s today eating #Brirania regularly would certainly damage the heart ❤️ Look at your ingredients and tell what’s good in it for children, men and women. First make something good for humans then you can do lecturing. Profits and profits only can’t be an approach and doing all the PR by throwing some extra cash.
A name which is close to our heart & the trust we have, journey towards plastic neutrality is very much commendable. Social responsibility from big corporates, when join hands with we consumers, could impact environment in a much larger scale., Plastic usage reduction, alternative packaging concepts & our role in handling waste should go parallel.,
Good one, now next Dettol or hand sanitizer also join with this - Washing detergents of clothes - allergically immune medicines/ Pharma Giants etc ..however all advertisements bring out the features / benefits - authenticity missing and rules 7 regulations are to be made stringent on the OPM/ the celebrities & advertising agencies for enjoying the truly beneficial products. I appreciate the attitude of cleanliness emphasized in the public places / others all citizens are made aware of that - Regards. Udhayakumar BV
Britannia Industries Limited "SUGAR QUOTED" ads.. again...Why sugar content in biscuits after see so many citizens falling sick. Nestlé Cadbury UK all having sugar content making future generations "DIABETIC. please please do not make your own profilts ..DO WELL FOR THE SOCIETY ATLEAST"...SUGAR PRODUCTS ARE MOST DANGEROUS FOR GENERATIONS....WE MUST RESPECT HUMANITY, HUMANE... Arun Lekha Shekhawat.....please support.RL Narayanan
I would love to see regular street, beach and forest clean ups for kids to join in and feel enthused about a cleaner home. My kid loves picking up plastic from our surroundings forests. She knows that plastic makes all living life sick. I'd love to see this passion spread wide to multiple major communities too
Net garbage production remains same, it just moved from 'A' to 'B' hidden from sight. Core of the problem is still unsolved.
Associate Professor Zoology at Deptt. of Higher Education Haryana.
5moMake ecofriendly packaging materials for cleaner environment.That will be more beneficial to the environment.Atleast big companies like you come forward .