Britney D.’s Post

When Black audiences see their lives and experiences reflected in a way that is dignified and respectful ✊🏾 🌟, it strengthens their trust in your brand 🤝. Why? Because it’s about more than being seen—our community wants to be understood on a deeper, human level 🌱. By showcasing the diverse roles and contributions of Black individuals, we’re not just marketing, we’re challenging stereotypical narratives and inspiring change 🚀🤍. Read more about the Importance of Authentic Representation in Marketing in our latest blog on chromacreators.agency. #wearechroma #BrandingWithSoul #ChromaCreators #CulturalImpact #thechromies #AIPoweredCreativity #InnovationInColor #weareblackhistory

This Black History Month, if you are looking for Black creatives to support, consider supporting my latest film project, The Off-Brands! As a fan of the teen movie/coming-of-age genre I felt like they didn’t reflect what my upbringing was like, especially coming-of-age in the Deep South. So, as a filmmaker I decided to change that. THE OFF-BRANDS is a coming-of-age comedy that follows Constance McKinney, a quirky teenager who tries to become recognized in her small town's high school for anything other than being sick. The film provides a diverse and inclusive community with an opportunity to find thrill, nostalgia, hope, and visibility through both the plot and its characters. By showcasing underrepresented communities - people with disabilities, Black southern culture, and Y2K - The Off-Brands has met its moment, and the themes and stories woven through it are ready to enter the public imagination. https://lnkd.in/eRjAAuKw Though we were able to shoot the film, but we still need the help of our community to bring this project to a screen near you: We are raising $12,500 in finishing funds to help us complete post-production for the proof of concept and ultimately get us into the BLACK. Our stretch goals include: $15,000 - This goal will satisfy all outstanding pre-production and principal photography debts. It will also take care of all post-production costs. $20,000- This goal will allow us to pay our above-the-line crew (producers, director, writer, etc.) who volunteered their talents towards making this project happen. $25,000 - This goal will allow us to pay our below-the-line crew for their prep days, travel, and overtime. If you are unable to donate, SHARE SHARE SHARE! The more eyes and engagement, the more we prove to the powers that be that our stories have an audience and are worth investing in. We appreciate you!

When Black audiences see their lives and experiences reflected in a way that is dignified and respectful, it strengthens their trust in your brand. 🤎✊ Why? Because it’s about more than being seen—our community wants to be understood on a deeper, human level. By showcasing the diverse roles and contributions of Black individuals, we’re not just marketing, we’re challenging stereotypical narratives and inspiring change. 🚀🖤 Read more about the Importance of Authentic Representation in Marketing in our latest blog on chromacreators.agency. #BlackExcellence #AuthenticRepresentation #TrustInBranding #DeepUnderstanding #ChallengingStereotypes #InspiringChange #MarketingWithPurpose #ChromaCreators

From whitewashed advertising to glass ceilings in corporations, the struggle for organizations to reach and uplift Black audiences is truly real 🤦🏾♀️ We know that Black businesses and consumers continue to face attacks on our authenticity and our right to be seen, heard, and valued. And as Black professionals and leaders, we shoulder these hurdles daily, striving for recognition and respect. ✊🏾 That is why Chroma Creators exists, to reclaim our narratives, reshape our industries, and build Black legacies. 🚀 🖤 Follow us as we confront these realities and share real stories rooted in culture, resilience, and power. Join the movement: chromacreators.agency #ChromaCreators #MulticulturalMarketing #DiversityintheWorkplace

Navigating the ever-evolving cultural landscape can be challenging—especially for brands looking to engage with the Black community authentically. In the first part of our CultureBeat series, Ashleigh Williams, explores how brands can build meaningful, lasting relationships with Black consumers. From addressing outdated stereotypes to fostering authentic, transparent conversations, learn the best practices for creating genuine connections and navigating cultural complexities. 🔍 Dive into the blog here: “Navigating the Nuances of Engagement with the Black Community Amid Shifting Cultural Dynamics” https://bit.ly/4gQ6pJD #MRX #MarketResearch #MulticulturalMarketing #BlackCommunity #DiversityEquityInclusion #ConsumerInsights #Insights

Juneteenth is a celebration of freedom, resilience, and Black culture. It's a time to reflect on the past, celebrate the present, and pave the way for an inclusive future. But for brands, it's also a crucial opportunity to connect with Black consumers in a genuine and respectful way. Refuel can help you: - Craft authentic marketing campaigns: We go beyond stereotypes and ensure your message resonates with Black audiences. - Leverage the power of storytelling: Highlight Black voices, history, and achievements. - Partner with Black-owned businesses: Support the community and build lasting connections. Let's celebrate Juneteenth with inclusivity and impactful marketing. #Juneteenth #MulticulturalMarketing #RefuelYourCampaign

Tray Kearney: Visionary and CEO of New You Nation Network I am Tray Kearney, and my journey has brought me full circle, having faced tough times and an uphill battle stemming from one pivotal decision. I often share, "One poor choice will change the trajectory of your life and have you take the long way home," and I joke about being the prodigal daughter. Music and entertainment have always been my first love. I do not regret my journey; I believe it was meant to be. I finally understand my God-given purpose: to serve the people that God assigned to me through my gifts, talents, and experiences. My vision for the New You Nation Network is to revive black excellence in media, resisting industry pressure to entertain through negative images of black people for profit. I am determined to counter the negative depictions of black people in the media, highlighting the truth of black excellence. Entertainment should not come at the expense of tarnishing the legacy of black culture, which is currently in a state of emergency. We must reclaim our power and showcase the true essence of black culture. It’s time that we call for originality in the music industry, criticizing the prevalence of carbon copies and the exploitation of young women. Industry veterans should speak up and prioritize talent over popularity and exploitation. My vision for the New You Nation Network is to heal entertainment through content that highlights real talent, is entertaining but not vulgar, and balances between being wholesome and extreme. The industry has become overly focused on "sex sells," and explicit content belongs in its proper place. The New You Nation Network aims to share music and entertainment based on talent and education—edutainment. It caters to those who are tired of twerking, cursing, messiness, and filth. Our network is an entertainment empire creating content for Generation X by Generation X, establishing a blueprint for other generations, and leaving a positive legacy for the future. I look forward to partnering with those who share the same morals, values, and integrity that the industry desperately needs.

What does "Reclaiming Narratives" mean to you? #BlackHistoryMonth #LinkedInNewsUK As a Black Creative Woman, the theme “Reclaiming Narratives” resonates deeply with both my personal and professional journey. It speaks to the power and importance of taking control of our stories—stories that have often been sidelined, misrepresented, or completely erased from mainstream narratives. This theme encourages me to reflect on the rich history, resilience, and contributions of Black people, particularly Black women, whose voices have historically been marginalized or ignored. To me, “Reclaiming Narratives” is a call to action—a reminder that I have the power and responsibility to tell my own story and to uplift the stories of others in my community. As a creative, I have the tools and platforms to shape how Black experiences are portrayed, to challenge stereotypes, and to create authentic, nuanced representations of our lives. It’s about moving beyond the one-dimensional portrayals that we’ve often seen in media, literature, and art, and bringing to light the complexity, diversity, and beauty of Black existence. This theme also encourages me to honour the unsung heroes—everyday individuals whose contributions might not make headlines but are critical to the progress of our communities. It pushes me to dig deeper, to seek out and celebrate the stories that have gone untold for too long. These are the stories that shape our identity, that fuel our resilience, and that inspire future generations to continue pushing boundaries and creating change. In today’s world, where Black culture is often commodified but Black voices are still underrepresented in many spaces, reclaiming our narratives is an act of empowerment. It’s about asserting our right to define who we are on our own terms and ensuring that the richness of our experiences is accurately reflected in the cultural and creative landscape. As a Black Creative Woman, I see this as an opportunity to not only celebrate the past but also to actively shape the future by telling stories that matter, stories that reflect the fullness of our humanity. “Reclaiming Narratives” means standing in my power, using my creativity to amplify the voices of those who came before me and those who walk alongside me, and ensuring that our stories are told with the dignity, complexity, and truth they deserve.

Most Black History Month initiatives and celebrations are straight out of a comedy skit 👀 October ushers in a time to share one of my favourite videos ever - I could watch it over and over again. My love-hate relationship with organisational engagement with Black History Month is still toxic. I do however, given the rise of public anti-DEI rhetoric, applaud any orgs making big statements this year. Where does the love-hate stem from? Join our webinar this to Thursday to find out, as well as engaging in the following discussion points: 🚫 Things to avoid: 6 Key mistakes brands make when engaging with Black History Month that undermine authenticity. 📚 Brand Case Studies: Real-world examples of brands that got it right. 🔑 Strategic Recommendations: Actionable steps to help your brand engage meaningfully year-round. Link to sign up below, who knows, Steve Bunce might make an appearance 👀 https://lnkd.in/ee4Tbg-z

Authenticity always wins… In today's fast-paced digital world, consumers are more discerning than ever. They crave genuine connections with brands that resonate with their values and beliefs. All of us can tell when a brand is trying to appeal to a certain demographic(especially during Black History Month or Pride). The use of rainbows, music that’s nostalgic for Black Americans reeks of inauthenticity. It shows that a brand hasn’t done enough research about its intended audience and that’s a major problem; especially when a company has millions of dollars allocated to market research. Now I’m not saying that using music and being an ally to underserved communities is a problem. In fact it’s needed. But, if you’re going to target communities that are typically underserved, understand that they’re more sensitive to inauthenticity due to their everyday environments.