Britta Karlsson-Wisniewski’s Post

We don't always post, but when we do it's about a new website launch! https://lnkd.in/e6HNRBCT Check out What Great Looks Like, a go to market consultancy that helps companies increase their sales by building aligned GTM teams. The new site features founder Gary Schwartz on the What Great Looks Like podcast, interviewing leaders who bring great into their businesses.

We’re all familiar with the bad salesman stereotype; pushy, slimy, and at times downright creepy. Suffice to say, it’s not the best way to sell much of anything. On this episode of The B2B Marketing Mindset, Bill and I are joined by Kenny Lange to discuss the better way to sell. It’s easier than you think: Don’t be a sales-hole. Listen in on all major podcast platforms, or see the link in the comment for the full video podcast. #SalesAndMarketing #B2BMarketing #SalesTips

Today's Podcast Episode reviews this blog article from The Sales Experts that explains how to sell to Generation Z. Gen Z buyers, raised on digital technology and social media, prioritise authenticity, inclusivity, and purpose. Effective sales strategies therefore necessitate building relationships, utilising online platforms, and showcasing genuine brand values. The article provides specific tactics including streamlining the sales process, leveraging social proof, and aligning with Gen Z's core beliefs to achieve sales success. Ultimately, it stresses adapting traditional sales approaches to resonate with this digitally native generation. https://lnkd.in/eKGfjh2y

Value Capture Selling is the current challenge for corporations and sales professionals everywhere—making the transition from a revenue objective to a focus on corporate value. This requires a fundamental shift from a strong belief that bigger is better to a new belief that richer is better. It is what Jean-Claude Larreche, Author and Emeritus Professor of Marketing at INSEAD, calls the 3rd Sales Transformation. An INSEAD Knowledge podcast with JC Larreche ➡️ Tackling the Third Sales Transformation ▶️ https://lnkd.in/d9PMCVyj #salestransformation #valuecaptureselling #strategy #corporatevalue

What I like about Philip Belcher's approach to a company turnaround, is the different lens CEOs should look at sales through - rather than focusing on sales at a high level, focus on value and offering. Great insights, thank you for working with us on this piece! https://lnkd.in/eg4TsP8H

Dr. Kirch sits down with Beth Standlee, CEO and Founder of Trainertainment, on The Profit Minds Podcast! Dive into Beth's inspiring journey from Tupperware seller to business visionary, and learn how her Sales Pro System can boost your sales game. Hear insights on strategic planning from masters like Jim Collins & Gino Wickman, and discover why a long-term vision is key to transformative growth. Dont miss out on Beths tips for authentic customer relationships in her book "People Buy From People." Tune in now: #businessgrowth #worldclass #entrepreneur

Today's unpredictable business landscape has sparked a significant shift in firms' operations. The focus is no longer solely on maximizing sales growth but on a more holistic approach to corporate value growth. In a recent podcast, Jean-Claude Larreche delves into this transformation, drawing from his new book, "Value Capture Selling." As an Emeritus Professor of Marketing, Larreche sheds light on the reasons driving this change and its implications for sales professionals. #BusinessTransformation #CorporateValueGrowth #SalesStrategy

Success in sales requires building trust. Trust must be built with your customers, but first, internally within your organization. This was a great podcast episode, exploring what it looks like to build trust in all daily facets of a sales organization. #Sales #Selling #Leadership

🎙️ Dive into the latest episode of the Rainmaker podcast - Voya Investment’s Data-Driven Success: Troy Chakarun, CPWA’s Blueprint for Sales Leadership Discover how Troy from Voya Investment Management transforms sales strategies with data, innovation, and a touch of storytelling magic in this conversation with our host, Gui Costin. Why You Can’t Miss This Episode: ✔️ Data-Driven Strategies: Learn how to eliminate guesswork and pinpoint opportunities. ✔️Roundtable Innovation: Find out how to harness industry insights and build powerful connections. ✔️ CRM Mastery: Discover tips for using CRM systems to supercharge your sales process. ✔️ Leadership Excellence: Get inspired by Troy’s approach to fostering a collaborative and motivated team. ✔️ Pro Tips for Sales Pros: Hear invaluable advice for staying ahead in the fast- paced world of sales. 🎬 See the clip below on Troy's advice for meeting asks and best practices! https://hubs.ly/Q02BmFb30 🎧 Tune into the full episode here: https://hubs.ly/Q02BmQcD0 #SalesSuccess #InnovationSales #DataDriven #Leadership #RainmakerPodcast #VoyaInvestmentManagement

New Podcast Alert! How to Recruit New Reps Who Motivate Themselves to Sell It's time to challenge the conventional wisdom on motivation and the intrinsic drivers that propel sales professionals to excel. Contrary to popular belief, motivation isn't something we can give to others; it's something that emerges from within, influenced by a variety of factors. Join us as we explore the three primary sources of motivation for sales reps, shedding light on the traits that distinguish top performers: 1. Competitive Spirit – The drive to surpass others and be the best. 2. Personal Goals – The pursuit of financial stability and success. 3. Intrinsic Satisfaction – The fulfillment derived from the job itself. We'll share insights gained from interacting with thousands of salespeople, offering practical strategies for recruiting and nurturing top talent. Learn how to identify key personality traits and provide structured guidance and training to help your team thrive. Whether you're an experienced recruiter or a sales leader looking to optimize team dynamics, this podcast is packed with valuable insights to enhance your hiring and management practices. Tune in and transform your approach to sales motivation! 🎧✨ #SalesMotivation #SalesLeadership #TalentManagement #Recruiting #SalesSuccess #Podcast #SalesCultureRedefined https://lnkd.in/egynNgDa