Brittani Johnson’s Post

Blake Lively brought out and SOLD OUT her new haircare line last week. How did she do it? 1. Authenticity 🎨- It’s not uncommon for celebrities to bring out products that seem SO out of touch. Blake’s been mesmerising us with her hair since her Serena van der Woodsen days. 2. Controversy 👀- As we’ve slowly moved away from washing our hair every day, with content creators showcasing ‘hairstyles to get me to wash day’, Blake Lively introduces ‘masks’ (not conditioners) ‘formulated for EVERY wash use’. 3. Relatability 🫀- Often, celebrities fail to relate to their target audience. Blake Lively connects in such a natural way, targeting pain points head-on. She offers a luxury feel with the highest quality products at an affordable price. (The most expensive product is $25/£20) 4. Story 📚 - They’ve been working on this for the last 7 YEARS. This promotes a customer-first approach; Blake simply wanted the best and was willing to work for it. 5. Exclusivity 👑 - The products being sold exclusively at Target and on their website found people rushing into stores. Tapping into FOMO made the products even more desirable (if that’s possible 🤪). Now they’ve built up a waitlist with comments on Instagram saying, ‘You don’t need to advertise anymore; we all want it but can’t get it lol’. When you market your product with all of these elements, you’re: → Bound to make an impact. → Connect with your audience on a unique and personal level. → Ensure long-term brand loyalty and excitement. Sounds good, right? Well: If you want instant feedback, take my free 5-minute social media audit questionnaire! 🚀 This quick and easy audit will help you identify key areas to improve your content and marketing strategies, so you can THRIVE like Blake Brown. 🔗 Get Your Audit: https://lnkd.in/eRd9Ptt8 ps. Blake Brown are using UGC from the get go, if you aren't yet you're gonna get left behind.👇🏾 video credits: https://lnkd.in/eZHmDqYg

Here's an example of a brand that's doing a good job catering directly to a Gen X market: Maxine's Revenge. I appreciated Leah Hundsness's candid honesty about her experience building and growing her brand. Notice how specific she gets about her target audience, and their needs and wants. #BeautyIndustry #GenX #Makeup #Branding

Golloria George, a TikTok creator well-known for her candid make-up reviews, has become a powerful voice in the beauty industry, holding brands accountable for their lack of inclusivity. George, who built her platform by trying the darkest foundation shades on her skin, recently sparked backlash online after giving a frank review of Yves Saint Laurent’s (YSL) Make Me Blush Liquid Blushes. Unfortunately, the influencer’s honest review of the products led to a wave of highly discriminatory criticism, forcing George to take a break from social media. The content creator highlighted a key issue: brands need to stop falsely advertising shades for darker-skinned models when the product doesn’t actually work for them. As she pointed out this is “false advertising.” Despite years of conversations about shade diversity, many brands still fail to cater to Black and brown consumers. Even when darker shades are offered, they are often not stocked properly, leading to a further breakdown in trust between Black consumers and beauty brands. Drugstores, for example, often cite low sales as a reason for not keeping darker shades on shelves, but it’s a catch-22. Without consistent stock, how can anyone judge the demand for these products?? The conversation about the lack of diversity in beauty products has been ongoing for years. Many brands seem to approach this problem as if they’ve only just learned how to formulate for darker skin tones, which is inexcusable in 2024. The knowledge exists; the lack of inclusive products is no longer just an oversight, it’s a choice. And consumers like myself are no longer willing to accept apologies after the fact. https://lnkd.in/eK-Uaumz #golloriageorge #makeup #makeuptrend #blackwomen #inclusivity #creator #beautycreator

This deep dive into how the beauty industry and the way that makeup brands are born has changed over the past decade that I didn't know I needed 🙌 It's a stitch to a video about Kylie Jenner's brand from The Lipstick Lesbians (beauty product educators/experts/developers with decades of experience) on TikTok but it explains perfectly the way that social media and DTC changed the way that brands and products were created and marketed - and whether that would even be possible today. 🤌 It also addresses the difficulties beauty brands face when they go from being a founder-owned and led brand to one owned by a corporation. A must watch if you're interested in the dynamics of the changing beauty industry. 👇 Original video link here: https://lnkd.in/eNtx56-4 #beauty #makeup #cosmetics #beautybrand #beautyindustry #dtc #marketing

From a Brand Management point: What i see happen is some celebrities have grown to become more than just talent, which is why you are seeing the business side of them by diversifying the money they have and leveraging on influence to grow into a brand. We are in the era where leveraging on influence is the cash cow. If you look at it indept, this celebrates are managed by a team of professionals who do conduct deep research and advise by telling them businesses to invest which can generate ROI based on how people see them.

💡So you want to start your hair care business with a small budget.  😔But you don't want wholesale because it's too saturated. 🙅And you don't want to do dropshipping because it's not bringing steady cash flow. Well... 🎉Here is the good news 🗞 Private Labelling allows you to cut 90% of start-up cost and keep up to 100% of the profit. ⏩You can also increase your brand awareness (if you already own a salon or your are a hair coach/influencer) ___ At PureFormula we work with business owners, hair stylists, hair influencers, and beauty enthusiasts like you to get high-quality, ready-to-sell hair care products... So they can launch their hair care brand without having to go through the hassles of sourcing ingredients, manufacturing, or packaging. Our tiered-level pricing allows you to select a package that fits your budget, so you don't need to break the bank to get started. All you need to do is get your products, brand them and sell them. Ready to launch your hair care brand and take a share of the wealth in the multi-billion dollar beauty industry? Visit <purefomula.ng> to get started or book a FREE consultation using the link below. >> https://lnkd.in/ebhuRphi 👋 #businessminded #businessoopportunity #businesstips #haircare #privatelabelling

With the texture of a bouncy gummy bear and a sheer burst of juicy color 👅 with every swipe, Milk Makeup is arguably delivering the most fun lip & cheek stain launch of the year. The brand’s NEW Cooling Water Jelly Tints, retailing for $24 each and available in 4 vibrant shades, offer long-lasting sheer color🖍️and mess-free application with a cooling sensation. While innovative and fun, this launch has got me thinking 🤔 Is Milk Makeup catering to “Sephora Kids” with this launch? The brand has only been showcasing adults on their socials, but with TikTok around, we all know what’s bound to happen with a product like this 🙃 Younger girls are going to love playing around with this! Play makeup, who? While it’s cute in a way, it’s also borderline gimmicky. Would you agree? With slogans like “Pick Your Stick” and the “Tint That Won’t Quit” along with gummy candy visuals, this launch went VIRAL on social 📲 As part of the brand’s go-to-market strategy, Milk sent bright pink PR 📦 to influencers and gifted one on Instagram as well. Milk also held a cool launch party and collaborated with Bobblehaus, placing the Jelly Tints in a claw machine at their New York location. According to TikTokers, one downside is that it’s easy to accidentally slice 🔪 product off the applicator if you aren’t careful - Oooo, that’s not good…. 😮 I think this will be Milk’s biggest launch of the year and that they’ll continue to promote it alongside their bestselling Hydro Grip Primer and Matte Stick Bronzer. What are your thoughts on a product like this going viral? And will you be giving into the rage and purchasing one for yourself? 🧐 #makeup #beauty #beautyindustry #milkmakeup #sephora #beautyproducts #beautycommunity #beautytrends #beautybrands #beautymarketing

Data from NIQ reveals that by the end of 2023, celebrity beauty brand sales soared by 57.8%, outpacing the overall beauty category's 11.1% growth. Despite there usually being an initial attraction and buzz around newly launched celebrity beauty lines, consumers are increasingly savvy and having a famous founder is not an automatic key to success. Celebrities like Rihanna with Fenty Beauty, Selena Gomez with Rare Beauty, and Hailey Bieber with rhode skin have found success by capitalising on a niche at the right time. In cosmetics, we are seeing the rise of makeup artist led brands in lieu of celebrity founders. Katie Jane Hughes with her loyal fanbase has amassed great engagement with the launch of her makeup brand. Danessa Myricks Beauty, Sculpted by Aimee and Made by Mitchell are also on the brink of mass market recognition in this category. "The benefit of being an artistry-based brand is that knowledge lends itself to activities such as masterclasses, tutorials and Q&As, either in real life or digitally" says Fiona Glen, Director of Projects at The Red Tree. The celebrity and makeup artist founders can also leverage their communities in an active and considered way in order to ensure their brand is truly catering to their audience. "Ask your community what kind of products they like, give them early access to the products that they’re launching. This will help to mean that the products launched will be in line with consumers expectations. Take your community on the journey with you.” - Fiona Glen, The Red Tree. Follow us for more beauty industry insights. #BeautyIndustry #CelebrityBrands #CelebrityCulture #Cecred

I think we're all tired of celebrity skincare brands, or what are your thoughts? I saw a video on TikTok and wanted to share my thoughts on this. Feel free to comment with your own! It's no secret that celebrities are using their influence to launch brands, especially in the beauty industry. However, many of them don't seem to have a genuine connection to these industries. ✨ Businesses are formed when someone identifies a need and creates a product to fill that gap. Rihanna (Fenty) changed the game with inclusivity and diversity. When launching foundation, for example, it's crucial to offer a wide range of shades that cater to different skin tones and ethnicities, or you'll likely face criticism. ✨ Beyoncé's haircare line, "Cecred" is a great example because it has a deeply personal story in her life. This highlights the importance of a strong brand story and a need behind any brand's creation. However, some brands aren't innovative. They simply create products for the sake of making sales and offer nothing new to the market. Yes, strong marketing is essential. But before starting any brand, consider the need and gap you're filling in the market. How can you bring innovation and fresh ideas to the table? What kind of innovative beauty solutions would YOU love to see on the market? Share your ideas in the comments! #beauty #skincare #writer #linkedlnforcreators #publicrelations

I feel like the Beauty industry has not seen anything as scandalous as this Youthforia situation for quite some time. While I don't think there's much left to say about the situation, there is a lot for us to learn: brands & manufacturers alike all need to do better. We need to dot our i's and cross our t's over and over again because this situation has truly shown us the power of social media and how quickly one mistake can lead to demise. Is this the wake-up call we all need to shift away from "Fast Beauty", take time to reflect more on our product launches, and ensure we are developing and manufacturing "quality" vs. "quantity"?