Brittany McDonald’s Post

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UX/UI + Graphic Designer • Trained in UX/UI, Graphic + Instructional Design, Human-Centered Design, User Research, Adobe Creative Suite, HTML+CSS, Agile + Digital Marketing

Finishing up another new UX/UI design for my portfolio; an AI-powered investment education app for first-time investors called Sprout! 🌱📱 The concept behind this design was originally conceived at a UX + Design Hack at Emily Carr University of Art and Design last month by our talented team of up-and-coming UX designers: Parnian sane, Beatrice Moore and Tejaswi Yerneni. Our idea even placed in the final round! 🏆 A big thank you to my awesome teammates for permission to continue building and evolving the design on my own. So, what exactly is 'Sprout' anyways? 🤔 Many young adults today want to start investing for their future, but face major barriers such as a lack of financial knowledge and limited disposable income, which then leads to uncertainty, low confidence and hesitation. Sprout is an AI-powered financial education solution featuring a virtual investment playground where users can see cause-and-effect relationships between strategy, contribution amounts, risks and goals, all based on real-time market data, rates and trends. Along with the Investment Calculator playground feature, Sprout also offers users a pathway to discover their own unique strategy, as well as a risk assessment tool, both of which are based on the users goals and finances. When using Sprout, users get to see the data-driven, real-time impact of their strategy and contributions, allowing them to grow their investment knowledge and feel empowered to start their investment journeys with confidence. This entire project was sooo immensely valuable for me at this early stage in my UX design career! During the 11-hour hackathon, the most rewarding parts were brainstorming with my teammates and getting to see, learn from, and celebrate other ideas from other teams. When working on Sprout on my own, I particularly enjoyed getting lost in the ideation process again, prototyping interactive data visualizations and diving into brand design. Thank you to IterateUX and Design Professionals of Canada (DesCan) for this awesome, hands-on learning opportunity. And big thanks to Pauline Lai and Guillaume D'Arabian for your valuable mentorship during my first (but certainly not last) UX hackathon! 🔗 https://lnkd.in/gnJ2ypVG

Sprout – Investment Education App – UX/UI Design

Sprout – Investment Education App – UX/UI Design

https://brittanyalexandra.ca

Keep shining! So happy for you Brittany😊

Sherry Welsh

Admin Assistant, Government of Canada, RCMP

3mo

Awesome work!

Beatrice Moore

UX designer | Master of beautiful spaces both digital and beyond

2mo

So incredible to see the work you've put in refining the idea. Nice job, hope we can work together again in the future :)

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