Britton Marketing & Design Group’s Post

There are 5 people you need in your content team, to produce a month's worth of content with 2 hours of your time. > strategist/researcher > content manager > video editor > copywriter > designer How it works? 🔎 The strategist + researcher Does the market research and aligns your content with your goals. + Providing you with the best ideas based on the strategy. 🗓️ The content manager Interviews you to get the knowledge out of you. + Posts and engages with your audience. ✂️ The video editor Transforms this interview into multiple video clips. ✍️The copywriter Transforms this interview into multiple written posts. 🎨 The designer Transforms this interview into multiple visuals and carousels. All of it with your tone of voice and goals in mind. And this is how you can make 1 month of content with 2 hours of your time. PS: Have any questions? Let me know in the comments below ☺️ --- If hiring 5 people seems like way too big of an investment, read the comment section on how you can get this whole thing with the price of hiring just one person👇

Who said Copywriting isn't Creative Writing? 🫣 Copywriting is Creative Writing, with a smattering of Brand Strategy & a rich dollop of Customer Insights. 🤌🏾 Sure, you could harness the combined powers of GPT & Grammarly, and think you're saving money better spent. ✨Fun fact: You are more likely to put off your audience, than gain any value out of that content. Be wiser, do better. Hire a creative. 👆🏾 Thanks to being historically undervalued, we come for cheaper than the average Product guy. And yet, our contributions to your business growth are no less. Also, we do a lot more than just write. We research, we conceptualize, we strategize. (Besides cracking lame puns. #SorryNotSorry) HMU if you're hiring. Currently interviewing for Copy Supervisor & Senior Copywriter roles. Much thanks. 🙏🏾 #copywritingvscreativewriting #copywritingiscreativewriting #brandstrategy #consumerinsights

Let’s imagine you’re building your copy and content dream team. You get to hire ONE person, currently active (which means alive) for each position on your team. Each role needs to be a different person; you can’t hire the same person twice for two roles. Here are the slots (skip any you don’t know anyone for): 1. Copy Chief (assume they lead overall strategy and support the rest of the team) 2. Print ad copywriter 3. Email copywriter 4. Landing page/website copywriter 5. Digital ad copywriter 6. Long-form content writer 7. Case study writer 8. Video script writer 9. Direct mail writer 10. Analytics whiz (responsible for setting up and helping interpret all of the incoming data from campaigns) Who are you going with?

If you are frustrated by lost sales…the issue might be your messaging (not your product) 😶 Imagine this: A potential customer lands on your website… gets bombarded with jargon and vague promises… leaves empty-handed… and you lose a sale... 😑 Why? Your messaging…! Look at unicorn businesses making millions every month. Their secret? Simple and powerful messaging. Take Apple, for example. They don't overwhelm customers with technical specs like the A11 Bionic Chip, Edge-to-Edge Super Retina Display, or TrueDepth Camera System with Face ID. Instead, they sell a lifestyle - being part of a cool, and innovative community. Their slogan, "Think Different" appeals to the desire to be unique and creative. 😌 And their target audience is tempted by this messaging… What type of messaging is your audience tempted with? What’s their deepest 4rth layer desires that your product fulfils?? 🤔 Use THAT in your messaging… Don’t assume your customers know everything or fancy words will drive sales. Hire a professional copywriter who UNDERSTAND SALES PSYCHOLOGY and knows how to channel that in copy… Take your business to the next level. Hire a professional copywriter today! 🕵♀️ #copywriter #copywritingjobs #talenthuntmanagers #recruiters #contentwriter #SEOcontentwriter #hirenow

You're gonna be mad you didn't know this earlier But getting a pay raise is as simple as mastering 1 more skill Copywriting = Less than $10,000/month Copywriting + Sales = $10,000+/month Copywriting + Sales + Video Editing = $30,000+/month Copywriting + Sales + Video Editing + Hiring & Team Management = $100,000+/month

Job Title: Chief Editor   Location: Onsite   Position Type: Full-time   Reports To: [CEO/COO/Managing Director]  Job Summary:    We are seeking a dynamic and experienced Chief Editor to lead our editorial team. As the Chief Editor, you will be responsible for shaping the editorial vision and strategy of our publication. This pivotal role requires overseeing a talented team of editors, writers, and contributors while ensuring that all content meets our high standards of quality, accuracy, and relevance. You will collaborate across departments to align content with our publication’s goals and audience needs. Key Responsibilities: Editorial Leadership:    Define and implement the editorial vision and strategy.   Ensure all content aligns with our mission and brand.   Oversee the creation and development of all editorial content, including articles, features, and multimedia. Team Management: Lead, mentor, and manage the editorial team.   Assign tasks, ensuring timely and accurate completion.   Provide feedback and conduct performance evaluations. Content Quality and Integrity: Guarantee that all content is accurate, well-researched, and plagiarism-free.   Maintain high editorial standards.   Oversee the editorial process, including proofreading, editing, and fact-checking. Collaboration:    Work closely with design, marketing, and sales teams to ensure cohesive content across all platforms.   Collaborate with the digital team to optimize content for online platforms and social media.   Liaise with external contributors and industry experts to source and commission content. Strategic Planning: Develop and implement editorial calendars and content strategies.   Analyze reader feedback and market trends to refine content strategies.   Stay informed about industry trends and competitor activity. Budget Management: Manage the editorial budget, including freelance expenses.   Ensure cost-effective content production while maintaining quality. Public Relations:    Represent the publication at industry events and media appearances.   Build and maintain relationships with key industry figures and influencers. Qualifications: Bachelor’s degree in Journalism, Communications, English, or a related field; Master’s degree preferred.   7-10 years of editorial experience, with a minimum of 3 years in a senior position.   Proven leadership and team management skills.   Exceptional writing, editing, and proofreading abilities.   Strong understanding of digital media, SEO, and content optimization.   Excellent organizational and multitasking skills.   Ability to work under pressure and meet tight deadlines.   Strong analytical and decision-making skills. Preferred Qualifications: Experience in [specific industry related to the publication, e.g., technology, fashion, finance].   Proficiency in content management systems (CMS) and editorial tools.   Familiarity with multimedia content production (e.g., video, podcasts). Salary: 12,000 INR per month  

Content Writer? Content Strategist? Marketing Executive? What’s My Real Title? Ever find yourself juggling multiple roles and wondering, What am I really? 🙋♂️ I sure have. Content writer? Content strategist? Marketing executive? Honestly, I’m confused. Why? Because some days, I’m writing blog posts and crafting social media content like a writer. Other days, I’m mapping out campaigns like a strategist or handling marketing tasks like an executive. 🎯 Sound familiar? Here’s the thing: even though these titles are clearly defined, in reality, they often blend together. Whether it’s due to resource limitations, job evolution, or simply the hustle to stay ahead, we end up doing it all. The result? A job description that keeps expanding, making us part of a jack-of-all-trades club. 👀 So, I’m curious… What do you call yourself when your role doesn’t fit in one box? Let me know your thoughts in the comments. #CareerConfusion #ContentStrategy #MarketingLife #ContentCreation #JobTitles #MultiTasking #MarketingStrategy #CareerGrowth #WearManyHats #ProfessionalDevelopment #WorkLife #DigitalMarketing ------------------------------------- Hi, I'm Sara Gogna and I talk about all things related to a young professional. Going through the same thing? Let's talk!

In order to thrive as a copywriter, one needs to be a content writer, strategist, social media manager, creative director, visualiser. While I know that it is completely wrong as companies are trying to find multiple skills in one individual, but that's how competent and relentless the market is. The clients are not willing to pay more beyond a level so the company/agency has to look at cutting down their own costs to enhance their financial management. You will only find a handful of companies who provide jobs for a very specific role, but more than often you ll find companies wherein you are required to perform tasks other than what your skills actually are. I am not in favour of it but ultimately in order to survive, one needs to upskill. #agencylife #adagency

The role of a Content Manager goes beyond writing content. They are responsible for developing, creating, and managing an organization's content ecosystem. This includes: 1. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Develop a clear and comprehensive plan that outlines your content creation roadmap, aligns with your business goals, and addresses the needs of your target audience. 2. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Oversee the content production process, ensuring it is high quality and meets your standards. This may involve writing, editing, or collaborating with external writers. 3. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Ensure your content maintains its quality and consistency while adhering to your brand guidelines. This will help you build trust with your audience and establish your brand identity. 4. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Publish your content on appropriate channels and track its performance to gauge its effectiveness. This will help you make informed decisions about your content strategy and optimize your content for maximum ROI. 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐃𝐢𝐬𝐭𝐢𝐧𝐜𝐭𝐢𝐨𝐧: A crucial difference between a Content Manager and a Content Writer lies in autonomy and decision-making. An effective Content Manager requires the trust to make editorial decisions, manage content calendars, and ensure content aligns with the overall strategy. 𝐇𝐢𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐅𝐢𝐭: 𝐇𝐢𝐫𝐢𝐧𝐠 𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫: If your organization seeks a strategic leader to spearhead content strategy and execution, invest in a qualified Content Manager. Empower them to take ownership and make informed decisions. 𝐇𝐢𝐫𝐢𝐧𝐠 𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐞𝐫: If the primary need is content creation with close editorial oversight, consider hiring a skilled Content Writer. Understanding the distinct roles allows you to optimize your hiring strategy and empower the right individual to elevate your content performance. #ContentMarketing #HiringTips #ContentManagement #ContentWriter #SEO #hiring

You're gonna be mad you didn't know this earlier But getting a pay raise is as simple as mastering 1 more skill Copywriting = Less than $10,000/month Copywriting + Sales = $10,000+/month Copywriting + Sales + Video Editing = $30,000+/month Copywriting + Sales + Video Editing + Hiring & Team Management = $100,000+/month