Broadley Studios’ Post

We asked Mia Berggren, CEO of Uncommon Creative Studio in Stockholm, to pick her favorite 3 rebrandings of the last year — and we love her selection: EA Sports FC The new global brand identity for EA SPORTS FC — WOW! The inspiration, hiding in plain sight for 30 years, is taken from within the game, well known to the fans. A beautiful starting point for crafting something that celebrates me as a gamer with authenticity. Respecting not just the brand but one of the world's most loyal communities in a time of change. SiriusXM The new brand identity for SiriusXM speaks to everyone out there and is rooted in the basic feeling of wanting to be closer to the things you love. And this I love. It's very clear that this brand understands how to attract new generations and that they take this change seriously. Lovely details in all parts of the craft (and their mascot, Stella, is my new favorite doggo, cuuute!). National Portrait Gallery A simply beautiful solution. A rebranding that supports the art and can carry a message without taking focus from six centuries of personal stories.

✨ SmokeShow Studios' Profile and Banner Revamp: Before and After ✨ Experience the remarkable transformation of SmokeShow Studios' profile picture and banner cover. The new design not only enhances their visual identity but also reinforces their brand presence. Are you ready to take your own branding to the next level? DM me the word "Branding" to get started on your own stunning transformation. #Branding #ProfileRevamp #DigitalDesign #LinkedInUpgrade #BeforeAndAfter #BrandEnhancement

Searching for a brand identity that speaks volumes?💡 Artision Studios specializes in #CreatingBrandIdentity that captures attention and tells your unique story✨ Let us be your storytellers, shaping brands with creativity and precision🚀 #VisualStorytelling #artisionstudios #BrandCraftsmanship #StorytellingDesign #IdentityCreation #brandidentity #BrandNarratives #VisualCrafting #StorytellingDesign #BrandSculptors #DesignTransformation #shapingvisions #buildingbrands

Here's a quick sneak peek into how we have been redefining ourselves into a whole new identity. Check out the rebranding trailer now! #Rebranding #DigitalManufacturing #DigitalTransformation #DhruvTechnologySolutions

Learn about our rebrand from two wonderful (favorite) humans.

Forever collective is pursuing a “house of brands” M&A strategy as they add Builders Club to their existing studios FutureDeluxe and Tendril Studio. Brand reputation and client relationships are big part of the value that comes with this type of acquisition. Forever’s model is one in which "no brand is diluted." At the same time, “…[b]y integrating into Forever's ecosystem, studios gain access to a suite of professional back-end services – from Tech & IT, to People & Talent, and Finance.” How successful will they be at realizing efficiencies across the group? There's legitimate tension between preserving separate brand identities and sharing business services. Take recruiting, for example — strong brands have their own unique approach to who, and how, they hire. Functions like Finance and IT are more likely to achieve streamlined operations, along with any roles that wouldn’t add up to a full-time job for any one of the brands. Announcement on LBB, here: https://lnkd.in/gsju44bJ I’ve written more on the “house of brands” approach to M&A, as well as two others, here: https://lnkd.in/gtMdy4-3.  #advertising #design #mergersandacquisitions

As we embark on the thrilling voyage of our company's next growth chapter, we've taken a moment to anchor ourselves, reflect, and reshape our brand identity. This journey isn't just about being a beacon in a sea of competitors, but about plunging into the depths to unearth what truly distinguishes us.   We've always held the belief that the soul of a brand is nurtured by the human connections it cultivates. Even in this digital era, we perceive technology as a compass, not the destination. It's a means to comprehend, connect with, and delight our customers on a deeper, more emotional level.   After all, the Shakespeares, the Da Vincis, the Mozarts, and the Michelangelos of the world are celebrated not for the tools they wielded, but for the emotional connections they crafted.   The true worth of our brand lies in how we harness technology to create truly remarkable products and experiences. With this ethos, we're ecstatic to share a short animation that encapsulates the spirit of our brand. Stay tuned for a sneak peek into the spirit of our brand! #tsworksFamily #excitedforwhatsnext #brandbuilding

If you watched Succession, would you have guessed that the Waystar RoyCo logo went through fifty iterations? Actually, it was at least 150. This and other fascinating details on the creation of fictional brands for popular TV series are revealed in this Financial Times article. For anyone in marketing and communications, this article could be invaluable support when justifying brand investment. It details the meticulous care and attention invested in crafting compelling fictional brands to captivate audiences with storytelling. All this for the three or four series duration of a TV programme. So, imagine the potential impact of a well-crafted real-life brand over time. The effort and creativity poured into these fictional brands demonstrate the power of branding. Let's harness that power to make real-world brands equally captivating and enduring. #Branding #Marketing #Design

Biz buds, let's chat design partnerships! We all want that perfect look for our brand, right? But, sometimes we get caught up in quick fixes and endless tweaks. Here's a solid tip: build a real connection with your design team. Think long game. It's not just about the 'now' but where your brand's headed. Chat with your design folks. Share your dreams, your goals, and your fears. Trust their know-how to spice up your brand story. And remember, the best results come from teamwork. So let's team up! Hit us up for designs that not only look cool but work wonders too. DM us @xyz for collabs that click. Share or comment if you're ready to level up your design game! #DesignCollab #CreativePartnership #BrandIdentity

We're thinking about rebranding Loomery... Option A: Chart a long term strategy with the team, translate the strategy into concepts to convey it's key elements to our audiences, choose a concept, get the designers to explore different routes to embody the concept in the brand's visual identity, do several rounds of feedback, test, iterate, finalise assets, relaunch... OR Option B: 💚 😅