Brogan & Partners’ Post

At Egg, we have strong ties to California. Many of us have lived there, and our founder was born and raised in Pasadena. His family’s home was lost in the wildfires of the 1990s, and now, the Eaton Fire is threatening that same neighborhood. Watching this devastation unfold hits especially close to home for some of us. Over the past year, we’ve seen a shift in what consumers are looking for from the brands they support. More than ever, people want brands that feel human—that show up, care, and take action. Consumers aren’t just seeking products; they want to align themselves with brands that stand for something meaningful and demonstrate a genuine commitment to making a difference. They’re looking for companies that offer real support in tough times, whether it’s through charitable efforts, ethical practices, or simply being there when it matters most. Today, we want to highlight some of those brands—those who are stepping up right now, partnering with nonprofits, and offering products and services to help evacuated residents and first responders in the wake of these devastating fires. These are the brands that understand it’s not just about business, but about building real, compassionate connections with the communities they serve. #lastrong #lafires #losangeles

Two major home improvement retailers, Lowe's Companies, Inc. and The Home Depot, are providing substantial support to Southern California communities affected by wildfires. Lowe's Companies, Inc.’s has committed $2 million to aid first responders and provide essential supplies like water, N95 masks, and air purifiers. The Home Depot Foundation is contributing $1 million for immediate relief and long-term recovery, collaborating with nonprofits such as World Central Kitchen, Operation Blessing, and the Red Cross to distribute meals, hygiene kits, and other essentials. Both companies are actively deploying resources and volunteers to support impacted communities and associates. #SouthernCaliforniaWildfires #DisasterRelief #CommunitySupport #Lowe's #HomeDepot #EmergencyResponse #WildfireRecovery #NonprofitPartnerships #FirstResponders #HumanitarianAid

The Los Angeles wildfires are devastating lives, homes, and communities. Here is how you can help those affected. Unfortunately the numbers are likely to increase and impact can not only be short term, but long term when it comes to public health. Consider donating to Red Cross, Salvation Army or other organizations, providing emergency shelter and basic necessities to those affected. Red Cross is accepting donations online, by calling (800) 733-2767 or texting REDCROSS to 90999.Please consider donating to organizations like World Central Kitchen, making an effort to get food and water to the affected. Direct Relief is communicating with local healthcare providers and EMS. Consider donating directly to LA Fire Department Foundation. California Fire Foundation is helping firefighters and their families. International Medical Corps are helping with local medical efforts. Canine Rescue Club is looking for volunteers to help rescued pets. Set Active is accepting clothing donations. Unopened food, clothing, emergency supplies and pet food can be donated to Anderson Munger Family YMCA and at the Koreatown YMCA in Los Angeles. LA regional food bank is accepting donations and volunteers. Share the resources available to those affected, widely. Check this comprehensive spreadsheet with resources from Mutual Aid LA, as well as the article below: https://lnkd.in/eNQKUi_3 https://lnkd.in/eUQjUMyp

🚨 Supporting Our Los Angeles Community During the Wildfires 🚨 As wildfires continue to affect our beautiful city, my heart goes out to everyone impacted. Whether you’re navigating evacuation, helping a neighbor, or simply trying to stay safe, we’re all in this together. ❤️ For those looking to lend a hand today, Fire Station #19 in Brentwood is hosting out-of-town firefighters and urgently needs donations: Eyedrops Goggles Protein Bars Coffee Energy Drinks Electrolytes Blankets Towels If you can help, please drop these off at the station. 🏠 Many friends, clients, and neighbors may need temporary housing. If you have an available space or ADU, please consider getting in touch with me for our Helper's List link. If you're seeking or offering lease properties, kindly DM me so I can provide you with our Available Leases links. Here are more ways to assist: CAR Disaster Relief Fund: https://lnkd.in/gbiqRdPr Compass Cares: https://lnkd.in/gdqwN9R6 🏢 Insurance Tips: -Hire your own attorney or public adjuster to ensure you’re fully represented. -Be cautious in conversations with your insurance—less is more. Let your representative handle it. -Choose your own remediation company to prioritize your interests. 📞 If you know someone evacuated or displaced, encourage them to call 211. They’ve partnered with Airbnb to provide one week of free accommodations for those in need. On a personal note, I was evacuated from the gym yesterday. The air smelled like a campfire, the Hollywood Hills were glowing ominously, and I packed a go bag, ready to leave at a moment’s notice. This is real. It’s affecting thousands of lives, and it’s a reminder of how important it is to be prepared and help where we can. Stay safe, California. 🌟 We’re here for each other. #CaliforniaStrong #WildfireRelief #CommunitySupport

#avtweeps, I’m so gutted, as many of us are, by the devastating #fires in LA. Family, friends, colleagues, industry partners - we unfortunately all know someone (or many) impacted. The LATimes is publishing and updating a list of #resources for those in need. Food, lodging, clothing, financial support, basic needs for children, mental health support… the list goes on. Please share! And for those us who are safe and able, it’s a great way to identify where to #donate and provide support. https://lnkd.in/gMxwxR9n

🌍 Standing Together Amid the Los Angeles Wildfires The devastating wildfires in Los Angeles have displaced thousands of residents, leaving many in urgent need of shelter and support. During times like these, collaboration and community action are key to recovery. 💜 Free Temporary Housing: If you or someone you know has been displaced, Airbnb is partnering with 211 LA to provide free, temporary housing in Los Angeles County. Affected residents from areas like Altadena, Malibu, Pacific Palisades, Pasadena, Santa Monica, and Sylmar can request housing assistance by filling out an intake form through 211 LA. 🛡️ Stay Informed with the Watch Duty App: Watch Duty provides real-time updates on wildfires and emergency response efforts, helping residents stay safe and informed. Downloading the app can give you up-to-the-minute alerts and evacuation information during this critical time. 🙋🏻♀️ Ways to Help: If you’re an Airbnb host, consider offering your space for free or at a discount. Airbnb.org covers service fees and provides damage protection with AirCover. At Enso Corporation, we believe resilience starts with access and connection. If you have access to sustainable materials that can support rebuilding efforts, or if you’re seeking resources, we invite you to connect with us. Let’s rebuild in a way that supports both people and the planet. Together, we can turn moments of crisis into steps toward a stronger, more sustainable future. #WildfireRelief #LAstrong #CircularEconomy

Our thoughts are with everyone affected by the devastating fires on the West Coast, which remain zero percent contained. We stand in solidarity with our clients, friends, and the broader community during this difficult time. If you or someone you know needs assistance or resources, please don’t hesitate to reach out. Together, we can support each other through these challenging moments. As we remain in an evacuation warning area, we are prepared to act swiftly if necessary. The gravity of the situation is deeply felt, and we empathize with all those facing similar uncertainty and fear. Please stay safe, and know that we are here if anyone needs a place to go right now. If you’re able to help a list of places to donate or drop off supplies for folks impacted by the fires - https://lnkd.in/gJ2QZrCz LAFD.ORG - donate to our fire departments U-HAUL - are offering 30 day free rentals at participating stores. search "business wire u-haul LA fires" ANIMAL HOPE & WELLNESS & PASADENA HUMANE SOCIETY - they need fosters. if you are able to foster a pet (ideally indoors due to the air quality in LA) please contact them @ahwf and https://lnkd.in/gaQSCEvS FIGS - an LA-based healthcare apparel company, has launched a support initiative for the local healthcare community impacted by the wildfires. Anyone in need can reach out to HereforLA@wearfigs.com with all requests for FIGS’ support. This DOC has been going wide. It has a long list of additional resources which is growing daily. www.tiny.cc/malan-fire

In a time like this, words feel inadequate. The loss, the fear, the uncertainty, it's overwhelming. While we can’t fully grasp the depth of what you’re going through, we can stand with you in support. 💔 The feeling of watching everything you own crumble is unfathomable. To everyone in Los Angeles and surrounding areas facing this devastating crisis, our hearts are with you. While words can never truly capture the magnitude of what you're going through, collective action can provide a glimmer of hope and strength. At ATP, we believe in the power of collective generosity to begin the healing process during times of unimaginable crisis. Here’s how to lend a helping hand (all links are in the comments for easy access): BStrong: Providing critical supplies and aid to those in need California Community Foundation: Supporting nonprofits focused on fire recovery and rebuilding efforts LA Regional Food Bank: Delivering food to those affected Pasadena Humane Society: Caring for displaced pets and providing resources for pet owners American Red Cross: Offering disaster relief and emergency services California Fire Foundation: Supporting firefighters and their families Canine Rescue Club: Helping displaced dogs find temporary fosters World Central Kitchen: Providing hot meals to those impacted Direct Relief: Supplying medical resources to affected areas Los Angeles Fire Department Foundation: Funding critical equipment and programs for first responders Another impactful way to help: support local businesses and organizations already on the ground providing food and aid to affected communities and first responders. To everyone directly impacted, please know we are holding space for you and sending strength your way. To those looking to help, no action is too small. Together, we can make a difference when it’s needed most. Take care of yourselves and each other 💙 #SupportLA #CommunityStrength

As devastating fires continue to impact Los Angeles and surrounding communities, Russell of Hotels wants to take a moment to acknowledge the pain and challenges faced by so many families, businesses, and individuals during this time. The hospitality industry has always been about more than rooms and service—it’s about community, care, and connection. Today, as we witness this devastation, the hotel community across Los Angeles is stepping up in incredible ways to support those affected: Providing Shelter for Evacuees: Many hotels are opening their doors to offer discounted or complimentary stays for individuals and families who have been displaced. Supporting First Responders: Local hotels are providing meals, rest areas, and accommodations for the heroic firefighters, medical personnel, and volunteers who are tirelessly working to keep us safe. Donation Drives and Relief Efforts: Several hotels and DMOs are partnering with community organizations to collect essential supplies—clothing, toiletries, food, and water—to distribute to those in need. Creating Safe Spaces: Hotels unaffected by the fires are ensuring air filtration systems are operating at maximum efficiency, offering safe spaces for locals and visitors to escape the smoke. Here are some examples of hotels stepping up to provide relief during this time: Hotel Figueroa is collaborating with the American Red Cross to house displaced families and offering discounted rates, waived pet fees, and flexible dining options. The Godfrey Hotel Hollywood is providing discounted room rates for evacuees and first responders. 1 Hotel West Hollywood is extending reduced rates and complimentary valet services. Hotel Per La is offering 25% off stays for displaced residents with pet-friendly accommodations. Best Western Plus Commerce Hotel is providing special rates for families in need. Additionally, organizations like Airbnb.org are partnering with 211 LA to offer free, temporary housing for those displaced by the wildfires. This collective effort is a powerful reminder of the resilience and compassion that define our city and our industry. At Russell of Hotels, we stand in solidarity with everyone affected and are committed to amplifying these acts of kindness through our platforms. Together, we can support our community in healing and rebuilding. If you’re looking for ways to help, consider supporting these efforts: Donate to organizations like the American Red Cross, Los Angeles Fire Department Foundation, or local shelters. Volunteer your time or resources to relief efforts in your area. Spread the word about hotels and organizations offering assistance to those in need. To all the victims, first responders, and volunteers: we see you, we thank you, and we stand with you. Together, we will recover stronger than ever. Stay safe, stay hopeful, and let’s continue to uplift one another during this difficult time. Sincerely, Russell L. Edmond CEO & Founder, Russell of Hotels

It's been a harrowing week as Los Angeles and surrounding communities face an unimaginable crisis from multiple wildfires, which continue to rage as I type this. Mercifully, our family is safe. But I am heartbroken by the absolute destruction that has occurred, erasing entire communities. Firefighters and first responders have been working around the clock and I am in awe of their sheer force of effort, including those teams that have come from fellow states and neighboring countries, as well as the incarcerated volunteer hand crews working on the frontlines. I've called L.A. my home for 25 years, and when I see folks mobilizing and taking action on behalf of our amazing city it is incredibly humbling. There are many, many opportunities to help, so I want to spotlight a few here. Donations (1) Watch Duty 501(c)(3) has been a literal life-saver, staffed nearly 100% by volunteers (many former firefighters, first responders, radio operators and journalists), providing to-the-second updates to all of us on the ground (2) World Central Kitchen 501(c)(3) has once again answered the call, serving food to evacuees, firefighters and first responders (3) Sadly, there is a growing list of members of the marketing community that have lost their homes and need immediate help to get through this unexpected catastrophe -- a list nobody wants to be on, but I want to leverage my network to highlight the GoFundMe fundraisers for Kerry Tucker, Noora Raj Brown, Will Hammond (links in comments below) Resources & Volunteer Opportunities (1) Brands providing free product to those effected (DM @juliabeilman_ on Instagram to add a brand): https://lnkd.in/gYGSmzjx (2) Fast-growing list of 475+ resources, item-drop off centers, and hands-on volunteer opportunities: https://lnkd.in/g4ij9X-S (3) Housing, Lease, Relief-related links, including practical advice from a person who lost her home in a previous fire, which breaks down how to triage an incredibly overwhelming situation from someone who's gone through it: https://lnkd.in/gxS-D366 This is not a quick-fix situation. People are going to need support for the long haul. Price gouging restrictions are in place that limit increases for critical goods to 10%, including hotels and rental housing. Sadly there are predators already taking advantage of a desperate situation. There's nothing our city loves more than a comeback, and you better believe we'll do so stronger than ever! Please everyone stay safe, heed the evacuation warnings (please download Watch Duty if you have not already), stay off the roads near affected areas, limit your outdoor exposure (furry friends too) and wear n95 masks if you must venture outside even if you don't see / smell smoke and despite what the AQI says as the air is toxic right now. Many poisonous gases and carcinogens in the air. #LAFires #EatonFire #PalisadesFire