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🚀 Hiring a Marketing Specialist? Here's a Pro Tip! 📈 When searching for the perfect marketing specialist to elevate your brand, consider the following key tip: 💡Strategic Mindset: When hiring a marketing specialist, seek someone with more than just campaign expertise. Look for a strategic thinker who can contribute to your brand's overall growth. Beyond tactical execution, seek someone who can develop and implement comprehensive marketing strategies aligned with your business goals. Find the perfect fit on highleveltalent.com 🌐 #Marketing #HiringTip

When it's time to bring on your first marketing person, what position should you hire for first? Should you start with a more junior person, a mid-level generalist, a senior strategist, or someone else? We believe it's important to start with a senior marketer person first. Why? Because they've been around the block and have the experience to understand your business goals and recommend a strategy to get you where you want to go. That strategy will determine the next marketing resources you need to engage get you there. A senior marketer can also tell right away what's working and not working, work with your sales, customer and product teams, and clean up and streamline any of the ad-hoc marketing you've built up over years through various marketing agencies and contractors. Bringing on a junior marketing person who doesn't have the experience to connect to your business goals, build relationships across departments, set your marketing strategy and clean up all that ad-hoc marketing is really just setting them up to fail from the start. The great news is there are fractional options today that allow you to access the senior marketing leadership you need without the cost of a full time CMO or VP hire. #fractionalCMO #b2bmarketing

When it's time to bring on your first marketing person, what position should you hire for first? Should you start with a more junior person, a mid-level generalist, a senior strategist, or someone else?   I believe it's important to start with a senior marketer person first.   Why? Because they've been around the block and have the experience to understand your business goals and recommend a strategy to get you where you want to go. That strategy will determine the next marketing resources you need to engage get you there.   A senior marketer can also tell right away what's working and not working, work with your sales, customer and product teams, and clean up and streamline any of the ad-hoc marketing you've built up over years through various marketing agencies and contractors.   Bringing on a junior marketing person who doesn't have the experience to connect to your business goals, build relationships across departments, set your marketing strategy and clean up all that ad-hoc marketing is really just setting them up to fail from the start.   One of the reasons junior marketing people are hired first is because of budgets. It's a big investment to bring on a full-time senior marketing leader.   The great news is there are many more options now for B2B firms to engage the senior marketing leadership they need, without the investment needed to hire a full-time resource.   I'm one of those people! I've been the first marketing hire for many B2B firms - on a fractional basis to help them get their marketing ducks in a row. And this is a role I love.   There's nothing more rewarding than helping B2B companies figure out their first marketing puzzle, create their first strategy, get that marketing foundation set-up and adding huge value to sales and customer teams. And yes, I also love cleaning up all those random acts of marketing.   So if you know you need marketing help, but don't know where to start, consider starting with me - your fractional marketing leader. 

Do what you love and you'll never work a day in your life. 🎯 When we align our careers with our passions, work transforms into a fulfilling endeavor, blurring the lines between personal fulfillment and professional success. 🖥 Adopting this mindset imbues individuals with an unstoppable drive, propelling them toward their objectives with unwavering determination. This self-awareness cultivates personal growth and fosters a heightened sense of confidence, rooted in recognition of one's achievements and contributions. 🙌 In the realm of professional development, embracing this creative energy is essential. It empowers individuals to leverage their full potential, contributing meaningfully as dependable and trustworthy team members. Strategic introspection prompts individuals to seek environments conducive to their growth and advancement, where their talents can flourish and make a lasting impact. 🌐 I see Console Connect as an optimal destination for those seeking such a supportive environment.  I highly recommend you explore the available opportunities within our organisation.  Should you find alignment with your aspirations and skill set, I encourage you to reach out. Join us on a journey where passion meets purpose, and together, let us forge a future filled with accomplishment and fulfillment.

Every company needs a Marketing Generalist. Someone with the strategic knowledge and experience to lead, execute, and build. If you're a startup or a small business that can't afford a team of specialists, your best bet is hiring a marketing generalist. If you're a company that has the budget for a team of specialists, you'll still need a marketing generalist to steer things in the right direction. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗮𝗹𝗶𝗴𝗻𝗲𝗱. The best approach to marketing is a seamless integration between all marketing avenues and a strong alignment with sales objectives. And the best person to do this is a marketer who's capable of envisioning the bigger picture and bringing it to life. If you are ready to accelerate your business growth without the cost of hiring a full-time marketing executive, I've got something for you: I developed a Fractional CMO Program designed to help B2B companies accelerate their business growth without the cost of hiring a full-time marketing executive. It's ideal for companies that don't have a marketing leader on their team or have a marketer who would benefit from additional support and strategic guidance. I made a short document that explains how the program works and how it can benefit your business. Send me a message and I'll share it with you. P.S. I'm only taking one more client. First come, first served.

How to know you hired the right marketing manager

Why should you consider hiring a marketing generalist as your next social media manager or digital marketing director? Because marketing generalists have the experience to manage the ever-evolving space that is your digital footprint and brand. Generalists are not dabblers. While they may not meet "expert" status for any specific marketing objective, they've put plenty of time in the trenches, meaning their experience should be appreciated, trusted, and valued. Most marketing generalists have accrued years in the field. Ten to fifteen-plus years, in fact. Who better to manage a team that works across multiple social platforms and apps? Who better to make sure the graphics match the message and the message shows your brand in the best light? Who better to work with both sales and customer service to create, manage, and deliver a singular message? Back in the day, digital marketers were often taunted by co-workers for "playing on Facebook." Today, marketing generalists are misrepresented as dabblers when, in fact, our extensive experience and knowledge should be heralded and honed to develop the marketing systems, strategies, and solutions of the future. Specialized marketing talent and experience are incredible and should be valued. However, managing or directing a marketing team requires general AND specialized knowledge. If you're looking to fill a marketing manager or director role, don't dismiss a savvy and strong marketing generalist. They'll surprise you with their knowledge, experience, leadership, and work ethic! #DigitalMarketing #MarketingHires

Successfully Completed US Projects and Worked with US clients. Role :- Social media Executive Available For Remote Works #digitalmarketing #socialmediamarketing #brandawarness #contentcreation #linkedinmarketing #ppc #payperclick #advertising #onlinemarketing #promotions #USclients #USprojects #smm #socialmediatips #B2bmarketing #inboundmarketing

Benefits of Hiring a Fractional Marketing Officer Hiring a fractional marketing officer can bring numerous benefits to manufacturing product managers. Firstly, it allows product managers to tap into the expertise of a seasoned marketing professional without the need for a full-time hire. This is particularly valuable for small or medium-sized manufacturing companies needing more money or workload to justify a permanent marketing position. Secondly, a fractional marketing officer brings an outsider’s perspective. They can provide fresh ideas and insights that may be absent to those within the organization. This outside perspective is particularly beneficial for understanding customer needs, identifying market trends, and developing effective marketing strategies. Lastly, a fractional marketing officer can help product managers navigate the complexities of the marketing landscape. The marketing landscape constantly evolves from digital marketing to social media advertising. A fractional marketing officer can stay current with the latest trends and technologies, ensuring the company’s marketing efforts are relevant and effective. A link to the rest of the article in comments below.