Bruce Johnson’s Post

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Partner Business Development Leader | Strategic Alliance Relationship Builder

Any of my partnering friends been vexed trying to put the right partnering incentives in place? Great session today moderated by Tai Rattigan of Partnership Leaders including Karlyn Bentley of Ansira and Kathleen Meza of Dell Technologies on the topic. Some key questions were explored on the webinar today... 1. Is paying partners referrals/commissions the right answer all the time? 2. Do those spiffs or $ ever get into the hands of your partner front line sellers... i.e. to the people whose behavior you want to influence? 3. Do your partners value monetary compensation or leads more? As we know in our business the answer to these questions might be "your mileage may vary" given they dynamics of our market. And what we believed was gospel yesterday might not hold true now! 😁 BTW... if you're not already a member of the Partnership Leaders community, you should be! Whether you attend the upcoming Catalyst conference dedicated to partnering in person in Chicago, stream parts of it live, or just take advantage of the content and events like this one today, you're missing out if you haven't at least joined the group.

Partnership Leaders: Designing the Right Incentives for Partners

Partnership Leaders: Designing the Right Incentives for Partners

lp.partnershipleaders.com

Karlyn Bentley

Senior Vice President, Client Partnership at Ansira

2mo

Thank you so much for attending, Bruce Johnson! I'm glad you found the discussion valuable, and look forward to continuing these conversations within the Partnership Leaders community. 😊

Tai Rattigan

Builder | Chief Operating Officer | Partnership Leader

2mo

Thanks, Bruce! Great to have you on there!

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