Bruce Rosenthal’s Post

Traditionally, members have joined and companies have sponsored associations from a sense of duty and loyalty. And many associations have relied on that allegiance from members and sponsors. However, in today's dynamic landscape, the competition for the time and attention of both members and sponsors has intensified. Join us for an insightful webinar panel as we delve into the reasons behind this heightened competition and its impact on associations. Our expert panel will discuss the evolving landscape, the challenges associations face, and the innovative strategies organizations are adopting to adapt and thrive in this new environment. The webinar “How the Competitive Landscape has Changed for Associations and What to Do About It” will be on Wednesday, May 22, 2024 at 1pm ET. See link with details and registration in first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising Mary Byers Mary Amos Augsburger Tina DeNeen, EdD Fonteva @Protech

Associations are in favor of the revenue that corporate partnerships provide. But associations are concerned about the risks: we don’t want companies to be too commercial; we don’t have time to sell partnerships; our association’s staff and CEO don’t support partner programs. The Professionals for Association Revenue (PAR) “Executive Take: Association Partnerships” taps six association professionals who answer the question “What are key considerations and ideas for any association developing or managing a partnership? Read insights from Carolyn Cockey, MLS, LCCE, CAE, Tracie Clemmer, Jeremy Figoten, MA, CAE, Lewis Flax, Lori Zoss Kraska, MBA, CFRE, and me. See the link to the PAR Executive Take in the first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising 

In today’s dynamic landscape, associations encounter intense competition and limited resources. This competition spans various areas, including attracting members, sponsors, exhibitors, and advertisers.   However, a crucial question arises: How can associations address this competition effectively if they are unable to pinpoint their competitors?   "The Value of Conducting an Association Competitive Analysis" white paper offers insights on navigating these challenges. By identifying and understanding competitors, associations can capitalize on their distinctive strengths to stay ahead in the game.    Thanks to Fonteva, Mary Byers, Tina DeNeen, EdD, and Mary Amos Augsburger for their insights for this association resource document.   See the link to the white paper in the first comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising 

The new year is often about new acquaintances, so wouldn’t it be great to start off the year getting to know your association’s corporate sponsors better? However, what should your association know about your sponsors ... and what should your sponsors know about your association? To answer this question, Lori Zoss Kraska, MBA, CFRE, founder of Growth Owl, LLC, and I wrote “Kicking Off Q1 2024: What Associations Should Know about their Sponsors – and Vice Versa.” As a way of expanding association-sponsor engagement, find out the 5 key pieces of information associations should know about each of their corporate sponsors and the 5 key pieces of information corporate sponsors should know about associations they support. Read the article: https://lnkd.in/eRx6uDaQ #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising

Failing to know how your corporate supporters make funding decisions can be a costly mistake for associations. And understanding sponsor decision-making can lead to sponsorship success. But figuring out what drives corporate sponsors can be a challenge. 🤔 Therefore, Lori Zoss Kraska, MBA, CFRE and I wrote “Avoid Costly Mistakes – Understand How Your Corporate Sponsors Make Decisions”. (This is part of our series of “Kicking Off The Quarter” articles for sponsorship and partnership professionals.) ➡ Discover 6 key sponsor decision factors and 6 tips to avoid losing corporate support due to bad timing. See article link in first comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising 

YES or NO? Does your association have more revenue than you need? If your answer is YES and you have enough revenue, you can stop reading this post. If your answer is NO and you need more revenue to fund your association’s programs and meet the needs of your members, there are learning and networking opportunities for you at the Professionals for Association Revenue (PAR)’s RevUP Summit. In fact, two days of all association revenue  .... Main Stage sessions; breakouts, networking lunches and breaks, awards, and more. It’s all about association revenue ...  intensive, immersion, comprehensive. Learn more: See link in first comment #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising Virginia White Anita Nuñez Cepollaro Christine Schoessler Andrea Clay Barbara Lecker Pahygiannis, MBA, CAE Beth Arritt, MBA/MKT, CiP, AiC Glen Cox Carey Goryl, CAE, CPRP Amanda Lea Kaiser, MBA Mary Byers Kelli Baxter Cecilia Sepp, CAE, ACNP Sharon Popielewski Sharon Kneebone, IOM, FASAE, CAE Meredith Gibson Linda A. Gatti Chrissy Gow Monique Terrell

Traditionally, members have joined and companies have sponsored associations from a sense of duty and loyalty. And many associations have relied on that allegiance from members and sponsors. However, in today's dynamic landscape, the competition for the time and money of members and sponsors – as well as exhibitors and advertisers – has intensified. Therefore, we’ve schedule a webinar, “Continuing the Association Competition Conversation”, on Wednesday, July 24, 2024 at 1:00pm ET. See link with details and registration in first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising  Mary Byers Len Toenjes, CAE Fonteva

New year, new postage rates! Check out the informative postcard created by Grassroot Communication (GRC) to help you navigate the changes. Whether you're in direct mail marketing, fundraising, or associations, staying on top of postage rates is crucial. Stay informed with GRC's handy guide. #postage #postalservice #directmailmarketing #fundraising #associations

Imagine where your business could be with the right strategies. 🌟 'Bottleneck Breakers' is your chance to find out. Don't let this opportunity pass you by. https://lnkd.in/eySWWsNx #NonprofitGrowth #UnlockSuccess #FundraisingStrategies #BottleneckBreakers

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