As professional #sports enterprises have evolved under business-savvy and visionary leaders, how we talk about them must evolve too. We believe that reframing these entities as technology hybrids, modern commercial platforms, a new breed of media/content company or broad-based data-driven consumer enterprises will be an important step towards unlocking new valuation highs and further flows of substantial capital that currently sit on the sidelines. Today’s #ChannelChange is focused on the way we talk about sports teams/franchises. There’s an argument that the traditional vocabulary used to describe these organizations is limiting their perceived value. Reversing course may be as simple as changing the language we use when reframing these assets (and their respective ecosystems) as attractive investment opportunities. #alternativeinvestments #enterprisegrowth #diversification
