Bryan Gildenberg’s Post

Today's food for thought comes from #Canada and Loblaws Inc announcement of its opening 3 #NoName" discount stores in Canada. With 1300 SKUs, a high bargain-oriented private label and simple operations/limited opening hours it is an interesting way for Loblaws to try and reach a more discount oriented shopper. Some key points to keep in mind (especially for anyone reading this less familiar with Loblaws or Canadian retail in general (I can already feel the WHY DON'T US RETAILERS DO THIS? posts forming in the inter-ether :)...that may or may not be a good idea, but let's understand this one completely first). 1) No Name is not a new brand - Loblaws launched this discount private label in 1978 and for a short time in the 1980s it was the single largest consumer brand in Canada. Despite all of the well-deserved fame of President's Choice, No Name was Loblaws first super successful private brand - so this is not introducing a new brand to Canadians, just a new box. 2) The location of the stores is interesting - all 3 are in border towns that experience a lot of cross border shopping - Windsor (Detroit) and St. Catherine's (Niagra/Buffalo) abut large cities but the Brockville store is 15 miles from an Aldi near the Ogendsburg-Prescott border crossing in NY state). 3) Canadians are increasingly using the US as a value destination for grocery (exchange rate permitting)...I'll post a TikTok of some Canadians discovering Aldi in the comments. As US interest rates seem set to fall other things being equal that means a weaker US$ and more cross-border arbitrage opportunity. 4) Loblaws is coming under fire from shoppers for their pricing - in some categories they're over 50% of the Canadian market. A Reddit-centered boycott of Loblaws based on pricing was kicked off in July. 5) Everyone over 35 just rolled their eyes at the words "Reddit boycott" but it's not just that - the Canadian government is apparently actively courting international grocers to set up operations in Canada to challenge Loblaws (including Aldi and Lidl - Lidl almost entered Canada 20 years ago but scuttled the plan). Link to that article in comments as well. So what we have here isn't a retailer launching a new brand but a retailer taking a well-established brand and crafting a format to meet a range of shopper, reputational and political objectives. At Retail Cities our goal is to help you understand what to learn from global retail, but also what not to! No food for thought tomorrow - have a great weekend! https://lnkd.in/eaHpAxFa

Loblaw to Launch No Name Discount Banner

Loblaw to Launch No Name Discount Banner

p2pi.com

Simon Johnstone

Senior Director, Retail Insights at Consulting by Kantar

2mo

Do you remember when the airline easyjet opened a discount store. First thing that popped in my head when I read this

Robin Sherk

Market intelligence | Research

1mo

Interesting - they opened a similar concept, the Box by No Frills, about 10 years ago. I visited one in Windsor. Very curious for the compare/contrast on this new format. https://windsorite.ca/2013/08/now-open-no-frills-store-on-wyandotte-street-east/

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