BSR’s Post

Highlights from the morning 👇 So thrilled to have Elien Degraeve kick off discussions on transforming businesses into a force for good! Focusing on strategies for a circular economy, initiatives for social equity, and embedding ethics in decision-making … there’s so many things you can do to boost your relevance in the eyes of discerning consumers. NOW is the time for positive impact! #BusinessTransformation #Sustainability #EthicalLeadership

🎙️This week on GoodGeist features Ana Gascón Ramos, Coca-Cola Europe’s Sustainability Manager for Packaging and President of Asociación Española de Directivos de Responsabilidad Social - DIRSE, Spain’s association of ESG professionals. Ana's journey from the banking sector to consumer brands provides a unique perspective on European ESG legislation and its global impact. In this episode, we gain insider insights and strategic foresight into the evolving landscape of sustainability. 🌱 Furthermore, we discover the phenomenon of 'green hushing' and how European regulations are setting global precedents. Explore the intersection of climate and nature crises with market dynamics and supply chains. We learn about the pivotal role of creativity in ESG communications as Ana emphasizes the importance of compelling storytelling backed by verifiable data to build trust and engage consumers and employees. You can listen to this week's episode here: https://lnkd.in/exmUUa7u 📢 Follow GoodGeist for more episodes on sustainability, communications, and the transformative power of creativity. Join us in making the world a better place! #GoodGeist #DNS #ESG #Sustainability #ClimateAction #GreenRegulation

REALLY looking forward to this IRL event next Wednesday in London and preparing myself to be wow-ed by some super impressive speakers. One of them being Gemma Butler, whose brilliant book, "Sustainable Marketing: How to Drive Profits with Purpose" is my recommended book of the month for March, as Spring arrives - For anyone following my Frances Fogel... Story Strategist work and for members of my community, Better Bolder Braver alike, I highly recommend it. Published in 2021, it addresses this: "In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives."

Lagerthas part fifth of the ESG Regeneration Revolution event brings together experts from various industries to discuss the latest ESG trends. Hariesh Manaadiar, founder Shipping and Fright Resources leads alongside Glenn Frommer, Managing Partner ESG Matters. Listen to this very interesting conversation who highlights complexity as the non-financial reporting, Will it become just a 'tick box' exercise? focus on complaining instead of striving for genuine compliance, more regulation is not the answer. Awareness is the answer. Awareness and understanding of ESG vary widely across regions. In Europe, it differs based on the group, while a survey by Global Strategy Group and SEC Newgate revealed that three-quarters of Americans are unfamiliar with ESG. On the African continent, civil society and NGOs play a crucial role in raising awareness, particularly around the social and environmental dimensions of ESG. The complexity of ESG concepts makes them less accessible to the average person. Discussions often occur in investment circles, corporate meetings, or among policymakers, which may not reach the general public. Immediate personal issues often take precedence over broader sustainability topics. Media coverage tends to focus on high-profile companies, not every day impacts, and there is a lack of education on sustainability and responsible investing in schools and communities. This disconnect means many do not see how ESG factors affect their lives. Also a short presentation of Lagerthas own Leadership Development program; Double benefit by ESG and DEI . #Lagertha #ESG #DEI #awareness #clearcommunication #DoublebenefitbyESGandDEI #1000metrix #boldlead #letsleadtogether

Lagerthas part fifth of the ESG Regeneration Revolution event brings together experts from various industries to discuss the latest ESG trends. Hariesh Manaadiar, founder Shipping and Fright Resources leads alongside Glenn Frommer, Managing Partner ESG Matters. Listen to this very interesting conversation who highlights complexity as the non-financial reporting, Will it become just a 'tick box' exercise? focus on complaining instead of striving for genuine compliance, more regulation is not the answer. Awareness is the answer. Awareness and understanding of ESG vary widely across regions. In Europe, it differs based on the group, while a survey by Global Strategy Group and SEC Newgate revealed that three-quarters of Americans are unfamiliar with ESG. On the African continent, civil society and NGOs play a crucial role in raising awareness, particularly around the social and environmental dimensions of ESG. The complexity of ESG concepts makes them less accessible to the average person. Discussions often occur in investment circles, corporate meetings, or among policymakers, which may not reach the general public. Immediate personal issues often take precedence over broader sustainability topics. Media coverage tends to focus on high-profile companies, not every day impacts, and there is a lack of education on sustainability and responsible investing in schools and communities. This disconnect means many do not see how ESG factors affect their lives. Also a short presentation of Lagerthas own Leadership Development program; Double benefit by ESG and DEI . #Lagertha #ESG #DEI #awareness #clearcommunication #Double benefit by ESG and DEI #1000metrix #boldlead #letsleadtogether

In the most recent study by Rebel, we take a look at the factors that inform trust in a brand. Consumers are increasingly conscious of the social and environmental impact of their purchasing decisions and want to support brands that align with their values. 89% of Americans believe it's important for brands to speak up about factors related to ESG. Why does this matter? Despite the varying opinions on whether or not brands should jump into convos about social and political issues, there does seem to be a push for more transparency and accountability across the board. By engaging in conversations about social and environmental issues, brands can not only connect with consumers on a deeper level but also showcase their values and principles, further solidifying trust. #ESG #transparency #research

Sustainability under siege?    Data from BAB member New Narrative's iN/Ntelligence platform shows a dramatic rise in negative media coverage of ESG and sustainability initiatives, as more people take aim at corporate greenwashing. This means any organisation promoting its environmental, social impact or DEI credentials can expect more scrutiny than ever. How can a company be perceived as credible when communicating its ESG policies or commitments? Is the safest strategy to say nothing at all?      New Narrative Ltd. is a content-led marketing and communications consultancy that combines deep media and industry experience with data-backed insights to help enterprises navigate these and other pressing communications challenges, when trust, the truth and attention spans are all under strain. Learn more here: https://lnkd.in/gR2QAFHj.     #BABSpotlight

Dear friends and colleagues, I am doing an academic research on whether stakeholder activism can drive better financial results for a company through enhanced sustainability focus (#esgleadership ) I request and invite all of you to contribute your perspective on this contemporary #leadership issue, affecting a wide range of #business decisions such as #investing #workplacediversity and #environmentalsustainability Here is the link to a 2-minute survey: https://lnkd.in/gfvs-PRT As an incentive, results of the research will be shared with all respondents in the form of a insightful industry report and summary. #esg #esginvesting

Chief sustainability officers (CSOs) have seen their role evolve from a backroom marketing function to being key figures in a company’s business operation and growth. Demand from consumers for companies to be more upfront on their climate goals, increased regulation around sustainability and shareholder activism have added momentum to these changes. This The Wall Street Journal article explores how CSOs are helping to build company strategy, becoming the public face of the firm. https://ow.ly/WTMt50S1SZ1 #sustainability #cso #esg

🌍 𝐋𝐢𝐯𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐄𝐯𝐞𝐧𝐭! 🌍 The "𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐎𝐎𝐇 𝐌𝐞𝐝𝐢𝐚 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 - 𝐌𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐀 𝐁𝐞𝐭𝐭𝐞𝐫 𝐖𝐨𝐫𝐥𝐝 " event is in full swing, and insightful discussions are taking place! 🎤 Victor Vincent, one of the students from the Action Learning Project at ASB, shared his key takeaways from conversations with brands on aligning with ESG goals: - Net-zero advertising needs to be affordable - Marketing effectiveness is non-negotiable - Brands don’t want to risk greenwashing allegations - Solutions must be non-disruptive and easy to implement These perspectives reflect the real challenges brands face in the APAC region as they strive to meet ESG requirements. 🌱 Stay tuned for more updates! Join the conversation here << https://zurl.co/xVKL >> Srikanth Ramachandran Logan Sivanasen Narayan Murthy Ivaturi Mandakini Negi Mehul Mandalia Norman Davadilla Sujaya Jeyakumar #SustainableMedia #OOHIndustry #NetZeroAdvertising #MediaForABetterWorld #ESG #GreenMarketing #FutureOfMedia