Brian Talbot’s Post

View profile for Brian Talbot, graphic

Marketing Mentor | Fractional CMO | I Help 2X Growth for SMBs $2M - $20M

“Why can’t we do what they’re doing?” Marketing FOMO is real! There are many reasons why you can’t or shouldn’t do what everyone else is doing. Resources, budgets, and strategy, for starters. Marketing FOMO clouds decision-making and strategic focus. And remember, just because you can doesn’t mean you should! So, how can you combat FOMO while managing your marketing efforts? 3 things: 1. Share Your Goals: Share with others the specific marketing goals that align with company objectives. It helps everyone stay focused on what matters most and reduces the urge to chase every opportunity. 2. Know Your Audience: Understand what your target audience needs. It helps you decide which marketing efforts you'll use to resonate with the right people and create better outcomes. 3. Leverage Available Resources: Assess and leverage the resources, tools, and expertise you have at your disposal. If it's important enough, lobby for more resources. As a marketing leader, managing people and teams includes managing their expectations. Stop chasing every opportunity and prioritize the most effective opportunities. Focus on what you have rather than what you lack. Ultimately, manage expectations to build trust and quiet the naysayers. That’s what great marketing leaders do! #manaage #FOMO #marketinggoals #strategicplan #goalfocused #manageexpectations #mymarketingmap

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics