Bubble’s Post

Calling all beauty enthusiasts! Our next Loyalty Program Slam is all about a major player in the beauty space! This loyalty program boasts over 37 million active members and accounts for more than 95% of the company's annual sales. Impressive, right? Can you guess which beauty retail giant we're featuring? Drop your guess in the comments below and stay tuned next week to find out what program our slammers will be taking on! #LoyaltyProgramSlam #BeautyLoyalty

Lunch Break Must-Read for Beauty Enthusiasts! Ulta Beauty is revolutionizing its strategy in response to current challenges. CMO Michelle Crossan-Matos, featured in The Wall Street Journal, shares insights: ▸Strategic Pricing: Ulta offers diverse price ranges, allowing consumers to experiment in an inflationary environment. ▸Data-Driven Decisions: Ulta uses loyalty program data for product selection and brand partnerships. ▸Innovation and Affordability: Ulta meets consumers' needs for innovation at different price points. ▸Community & Social Media: Ulta's Ultamate Rewards members and strong social media presence drive industry trends. ▸Retail Media Network: UB Media provides effective brand growth opportunities. Ulta's approach empowers brands and adapts to market changes. A remarkable example of innovation and adaptability! #UltaBeauty #Innovation #RetailMedia #BeautyIndustry #MarketingStrategy #DataDriven

"Should've gone to Specsavers" This is such a good marketing stunt 👏 This photo shows a Specsavers van crashing into a bollard. But why is it so good?👀 1. Highlights their services successfully by creating a scenario that probably wouldn’t have happened if people were wearing the right glasses or contact lens subscription. 2. Uses humour to attract the audience. Humour is great to show personality. 3. Ultimately links back to their slogan "Should've gone to Specsavers". Specsavers #specsavers #marketingstunts #marketingtips

Kendra Scott knows the power of community. In fact, before the jewelry brand even opens a store in a specific market, team members spend time getting immersed in local communities, including how they live and the causes they support.     During this week’s #RetailRemix, we get detailed insights on this powerful, community-driven approach to brand growth from Colleen Wilson, Kendra Scott’s SVP of Retail and Wholesale. Listen to learn:    -Why branded stores are the center of a powerful “web” of engagement for Kendra Scott consumers;     -How Kendra Scott empowers store associates to identify “micro-moments” that can drive store events and experiences; and     -How partnerships with brands like Barbie support brand growth and experience innovation. https://lnkd.in/e-zc8s4X

Ok, this may be my favorite "Aumiller: On Brand" (and not just because it features my very own pink #Stanley). Watch and let us know your thoughts on the evolution of the Stanley brand. Stay up to date on our latest #branding discussions by following Lehigh Mining & Navigation.

Will I see you at TMRE next week? YPulse is bringing everything you need to know to win Gen Z. 👚 Nicole Berg from Abercrombie & Fitch Co. will be joining Anastasia Pelot on stage to talk about how A&F Co. keeps winning youth. 📈 Get a Brand Health Check and get exclusive data on how your brand (or a competitor!) is performing with Gen Z in 7 countries! 💳 Enter to win gift cards from a few of our favorite subscriber brands, including Apple, Xbox, Uber Eats, Airbnb, and Amason! Deets below. See you in Denver! #tmre All Things Insights #tmre2023 #insights #marketresearch

EEEK it's Era's weekend! 🎤🎸✨ In honour of Taylor Swift performing in London this weekend, here's our favourite Era-themed brand moments 😍 These brands have jumped on the Taylor trend and we're OBSESSED. From branded friendship bracelets and shareable content to recreating iconic tour outfits, these guys understood the assignment ✅ Dunkin Donuts | Waitrose & Partners | Gymshark | Scarborough Wine Co | IKEA Have you seen any other brands join in the Era's content? Let us know who we missed! ⬇ #taylorswift #swifties #marketing #marketingcampaign #socialmediacampaign

What can we learn from Stanley about branding?

Color psychology in branding is pivotal, shaping consumer perceptions and emotions. Red evokes passion and urgency (e.g., Coca-Cola), while blue signifies trust and professionalism (e.g., IBM). Green suggests growth and health (e.g., Starbucks), yellow exudes optimism (e.g., McDonald's), and orange combines energy with affordability (e.g., Nickelodeon). Purple denotes luxury (e.g., Cadbury), black embodies sophistication (e.g., Chanel), and white symbolizes purity (e.g., Apple). These color choices resonate with target audiences, effectively conveying brand personality and values. #brandpsychology, #branding, #colorpsychology, #marketingmaterial, #creativedesigner, #creativedesigning, #branddevelopment, #cocacola, #starbucks, #ferrari, #dell #ford, #wholefood, #branding

Who doesn’t love a summer pop-up? 🛍️ ✨ Brands are using this season to boost their visibility and tap into the excitement of increased foot traffic and consumer spending. From @gucci East Hampton airstream serving coffee for a week to Hailey Bieber’s ‘pocket-sized’ @rhode pop-up in Soho, and @dossierperfumes three-day perfume stint in Soho, these pop-ups create a sense of urgency and exclusivity. Not only do they generate buzz and press, but they also provide a smart PR strategy without the year-round overhead of a storefront. It’s a win-win for businesses looking to bring the heat this summer! Have you visited any pop-ups this summer? 💭 #summerpopup #popupshop #rhode #rhodepopupnyc #gucci #dossier #dossierperfumes #businessstrategy #prstrategy #nyc