Bugcrowd’s Post

The passion, strength, and leadership of the women I work with inspire me daily at Navigate. Our collective effort, shared values, and vision empower and energize me as we #dogoodthings for employee wellbeing. #WomenInLeadership #EmployeeWellbeing

I get asked all the time, “Tati, what the heck do you do?” My answer - I make people go “Wow!” As I like to explain it, I’m like a maestro, orchestrating every touchpoint where customers interact with the brand. From dazzling event setups to seamless journeys, I ensure every experience is memorable. Aka: ✨ Creative Visionary: Dreaming up innovative ways to engage and delight customers. 🛠️ Project Maestro: Managing the nitty-gritty details, ensuring everything runs smoothly and on time. 🤝 Connector Extraordinaire: Building bridges between the brand and its audience, fostering genuine connections. 📊 Data Guru: Analyzing feedback and metrics to continuously improve the brand experience. 🎉 Fun Ambassador: Making sure that every interaction is not just effective, but also enjoyable! Oh, and don’t forget, I do all of that and more across multiple touchpoints (sports sponsorships, colleague engagements, tier one events, tradeshows, and experiential pop-ups) while still making sure I don’t break the bank and meet deadlines. 🙃 Basically, being a Brand Experience Manager is all about being the secret sauce that makes a brand unforgettable. So, next time you’re wowed by a brand, you know who to thank! 😎 🙌 S/o to all my Brand Experience folks out there being the secret sauce that makes a difference...and to the leadership teams who let us do all the crazy things. 😁

From pharmacy to business ownership, and now entering into field of marketing! Excited to further deep dive into Kraftshala's Marketing Launchpad Program with my diverse background and experiences. #CareerTransition #MarketingJourney

Today I stopped at a Walmart to get some flowers for my granddaughter. An associate assisted me, looked at me, and said hey Mr Air Conditioning guy - Mr CoolToday! I said, wow, nice to be recognized after all these years! She said I used to stop into her gas station she worked at and then saw me on TV. What's startling is that it's been 7-8 years since I have been on TV - yet someone connected me because they saw me and still recalled the name and creative. Lesson: Branding works, LONG TERM. It take patience and persistence plus being present (like trucks, like being at community events, sponsorships with organizations). Branding is the lifeline of marketing, Google is the caffeine.

It took me a while to figure this out, but when I did… My career blossomed… I had to learn That my value isn’t just in what I do for others. The pandemic made me realize that true value comes from love. Including, ⚫ Love for yourself ⚫ Love for who and what makes you happy ⚫ And love for your work Over the last few years, approaching my career as a Fractional CMO with love Has transformed my approach to marketing and leadership. This shift from fear to love has not only enhanced my professional life, But it also rubs off on the brands I work with. It’s what makes my style as a fractional CMO connect & empower other marketing departments so they can resonate more deeply with their audiences!

Oh, what a rollercoaster ride the last two months have been! From solving case studies for Acquisition, Onboarding, and Engagement and Retention for Groww to solving a revenue growth problem for Licious it’s been quite the whirlwind 🌪️ Now that we’re out, let me tell you the problem at hand - scaling the revenue of Licious from 850 cr to 1200 cr while cutting losses by 50% in a year 🤯 How we solved for it: - Leveraging insights from over 120+ user calls and 15+ butcher shop and offline meat store visits to identify the need gaps - Building core growth levers (Acquisition and Engagement and Retention) based on these gaps and developing strategies for each one of them - The levers were critical but the ICPs 👨👩👧👦 were never to be lost sight of 🔍 - While our acquisition strategies focused on channel partners, newer avenues for product discovery; our engagement latched onto converting more users to Infiniti users (the deLicious membership) as they are focused on paisa vasool and hence higher retention. People with whom I 🌱 spent 3 sleepless weeks charting the best revenue course: Pranav Bhardwaj 🌱, Dhwani Chandel , Pranal Sontakke , Astha Gautam 🌱, Prabha Luhaniwal , Nikhil Kr Sinha , and Afthaab A Our yodas: Akash Bhargava💡🌱, Harsh Jain 🌱, and Sonam Dave Shoutout to Abhishek Patil and Udayan Walvekar for letting our half-vegetarian fleet act as steak-holders for this dhanda!

Story #24 of the many to follow! #hawksview #storytime In marketing, we often hear the mantra: "Sell the benefits, not the features." This principle is just as crucial when it comes to personal branding, especially early in your career. For example, a smartphone's feature might be its high-resolution camera, but the benefit is capturing life's precious moments in the best possible detail. ✍🏼 Here’s my short story: When I started my career, it was tempting to focus on the features—my skills, qualifications, and experiences. Yeah, sometimes I felt so low— what do I even carry to exhibit? Later, after gaining some real good experiences working day in and day out I understood—while these are important, what truly sets us apart is how these features translate into benefits for my employer or clients. 🎯Showcase Benefits: - Instead of saying, "I have an experience in this transformation program," I started highlighting how my experience can help deliver complex programs with right quality, time and how that gain credibility and profitability. - Rather than listing my proficiency in business, I explained how my skills streamline processes and save time. While there were many other super talented individuals in my organisation, constantly I have been visible to the senior leadership for this reason. 💡Early Career Tip: Remember, people are more interested in how you can solve their problems and add value to their lives. Start thinking about your personal brand from the perspective of benefits. Ask yourself, "What positive impact can I make?" and "How can I improve the lives of those I work with?" This mindset will not only help you stand out but also build a strong, impactful personal brand. If you liked this, you can follow me on Aravind Hawk for more ✍🏼 #hawksview #aravindhawk

A little late with this update, but I'm really happy to share that as of July I have taken a new position at Pepper as the head of Product Marketing! I have a passion for telling the stories that connect products and customers, and I live for the 'a ha!' moment that people get when it really clicks what a product does or why it's special. Pepper has been making waves in food distribution eCommerce for a few years, but I get to be lucky enough to build out the product marketing function to help tell that story. When I met Jason Gunn earlier this year, the first question he asked me was "Ok, so.. how do you define product marketing?", to which I replied with a 5 minute answer that basically boiled down to "well, what needs to get done?". Turns out the answer is, well: a lot. It's been an incredibly fun few months to dig in to the opportunity that we have here, and I look forward to seeing the progress we make over the next few months as we get up to speed (and posting about the progress on Linkedin for likes/reactions). Special thanks to Bowie Cheung, Chetan Narain, and Sierra Jones-Vassos for so much support over my first few weeks here - excited for this new chapter! #NewJob #ProductMarketing #DaArtOfStoryTellin

80% of B2B buyers are more likely to buy from brands they trust. But unlike brand awareness, recall and recognition, trust can be a more elusive data point to track. It’s absolutely possible to build trust with current customers, because they are already engaged with and purchasing from you, you have that chance to evidence your brand promises and provide them with a great experience of using your products or solutions. But how do you build brand trust with your audience and prospects? In the industrial world, brand trust is hugely important - because if you’re trusted in the market, your audience will be more likely to associate your brand, solutions and products with being reliable. That’s a key benefit in this sector, and an important driver in getting customers interested in your offering, and also in purchase decisions (especially with those crucial hidden buyers I’ve talked about before). When we work with clients on their brand and positioning, we build the trust element by telling a compelling and relevant brand story, communicating: — Who they are — What they stand for — and why their audience should care. This underpins a Brand-Led strategy that builds trust and lasting loyalty. Here’s a brilliant video example & captions that tell a great brand story, from a brand I had the pleasure of speaking with recently. How are you building trust in your industrial brand? https://lnkd.in/ek5hvwzw