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This wasn't just a facelift, this was a milestone: a new, multi-brand storefront for porta-Unternehmensgruppe! The project is a true testament to our commitment to enhancing and revolutionizing the online retail experience. Over more than two years, the foobar Agency team has worked closely with porta-Unternehmensgruppe to overhaul their previous online shop. Truly not just a facelift. Behind the sleek design, the real magic happened in the content, infrastructure, and backend - all reimagined to align seamlessly with porta's business ambitions. Our approach was comprehensive: from concept to code, we empowered porta's team at every step, ensuring a smooth transition to a platform that's not only modern but also remarkably scalable. Key to this transformation was the implementation of a MACH architecture, incorporating cutting-edge services like Algolia for search, Contentful for content management, and commercetools for e-commerce capabilities. While choosing the tools the team always followed the slogan: "Best for porta". This transformation not only streamlined porta's online presence but also significantly slashed development and operational costs, enhancing its online presence to make it more adaptable, efficient, and future-proof. Looking forward to the 10th of April, our team is excited to visit the team from porta-Unternehmensgruppe to celebrate this collaborative success in person. It wasn't just about delivering a storefront that could be used across various brands; it was about setting a new standard for what is possible in e-commerce. Here's to many more years of innovative partnership and to the endless possibilities that lie ahead. #DigitalTransformation #MACH #SuccessStory #ConversionThroughTechnology

There’s no question that e-commerce is a driving economic force. In 2024, there are more than 26.5 million e-commerce brands worldwide, with over half originating in the U.S.

E-commerce has evolved into a dominant economic force, connecting over 26.5 million brands with nearly 3 billion consumers worldwide in 2024. However, the convenience of online shopping comes at a significant environmental cost. As such, sustainability has become a pressing priority for e-commerce companies around the world. Consumers are becoming increasingly eco-conscious, which highlights the growing importance of sustainable practices within e-commerce. Brands that prioritise sustainability not only meet consumer demands, but also position themselves for long-term success. In addition to sustainability, purpose-driven branding distinguishes companies in a crowded market. A clear purpose enhances employee engagement, aligns with societal expectations, and drives growth. Achieving this demands innovation, strategic partnerships, and a steadfast commitment to core values. Leveraging technologies such as advanced supply chain management enables companies to scale operations while upholding sustainability standards. Looking forward, the future of the e-commerce industry hinges on embracing sustainability within its purpose-driven brand. By embracing these principles, companies can drive meaningful progress, inspire change, and positively impact society and the environment. Dive into the full Forbes article below for in-depth insights. #ecommerce #sustainability #purposedrivenbranding #corporatepurpose

There’s no denying the significant impact of e-commerce on the global economy. With over 26.5 million e-commerce brands worldwide in 2024, half of which are from the U.S., the industry continues to thrive. These brands are projected to cater to nearly 3 billion online shoppers this year, offering convenience and cost-efficiency compared to traditional in-store shopping. #Ecommerce #OnlineShopping #GlobalEconomy

What is the ‘digital shelf’ and how can brands optimise their approach to take advantage of the opportunities it offers? In this insightful article, Howard Wright Executive Creative and Strategy Director at Equator Design, delves into the art of commanding attention in the e-commerce space, where the stakes are high, and the competition is fierce. To get access to exclusive premium content, become a Packaging Europe member: https://lnkd.in/em_Jz4_Q   Follow our hashtag to stay up to date with the latest packaging news: #PackagingEurope

[Episode #2 of unlocking potential on e-commerce sites] The Whole Truth Foods never fails to delight in unexpected ways, across touchpoints. So I was a little surprised to come across this empty state that felt...rather empty. I reimagined it to include more brand personality, highlight bestselling products & add a clear call to action. So now an empty cart isn't a dead end - it's an opportunity to inject the brand, build trust and guide your customers. Digital real estate is valuable - maximise it. DM me if you’re looking for a fresh pair of eyes to help optimise your site! 👀

🚨Monday News Alert🚨 BigCommerce has kicked off the week celebrating another successful customer launch with Bestway Europe bringing two new sites to market: Bestway Italy and Bestway France! With digital transformation at the center of its growth strategy, Bestway Europe turned to BigCommerce and top performing Italian agency partner Adiacent, to reshape their Italy and France sites into a composable, headless architecture to create compelling customer experiences, simplify complexities and swiftly adapt to dynamic market conditions as it expands its brand across Europe. More country sites are in development/transition. Some of you may be familiar with this huge global brand as they are known for their outdoor products such as floats, above ground pools, recreational toys, air mattresses, camping accessories, etc. ☀️ Fun fact: Last summer I was lying face down on a floaty in the pool. Keep in mind I have had this floaty for years. I opened my eyes and smack dab right before me was tiny writing that said "Product of Bestway" and I let out a little giggle and felt a little pride knowing they were a customer. True story. ☀️ Enrico Ticozzi, ecommerce, IT & legal director of Bestway Europe says it best:"The BigCommerce project is instrumental in propelling Bestway's ecommerce capabilities to an advanced level, encompassing both the front-end and back-end functionalities. As we anticipate the technologies and possibilities that lie ahead in the coming years, it is imperative to have flexible tools that facilitate seamless integration of new features, without the need for frequent project overhauls." We couldn't be successful without partnerships which really are just relationships between people who are aligned and on the same path to do great work for the best outcomes possible for each other, and for the customer. Thank you Tommaso Galmacci & team and Maria Stella Minoli Ilaria Castelli & team for your partnerships. Looking forward to more great projects together! Kudos to BigC Partner Marketing Manager Enrica Visco Marigliano for her outstanding role in overseeing the project with our partners. 🫶🏻 #newsoftheday #newsalert #bigcommerce #italy #france #enterpriseecommerce #ecommercesuccess #ecommercesolutions #composablecommerce #headlesscommerce #partnerfirst #customerfirst #partnershipsmatter #partnershipsuccess

🚀 Starting an e-commerce business is challenging, but launching a luxurious one takes it to a whole new level! Beyond just selling luxurious products, you need to create an experience that oozes luxury. If you're ready to step into the world of opulent e-commerce, let's jump in and begin your journey! 💼🌟 https://loom.ly/dH1e2eM #LuxuryExperience #EcommerceJourney

E-commerce is not just about selling, it's about storytelling. Are you telling the right story? Imagine this: every click, every page, a new chapter in an unfolding tale. E-commerce, my friends, isn't merely a transactional journey; it's the art of storytelling. We've been led to believe that the crux of e-commerce success lies in the sell. However, the secret ingredient? It's the narrative woven into every product, the stories that make your heart skip a beat and compel you to press 'add to cart'. Here's the revelation: the most successful brands in the digital marketplace are those that master the art of storytelling. They don't just sell products; they sell dreams, aspirations, and identities. They understand that every product has a story — a unique journey from conception to delivery. This isn't just about marketing; it's about creating a connection, evoking emotions, and building loyalty that transcends the transactional. So, how do you harness the power of storytelling in your e-commerce strategy? Start with the 'why' behind your brand. Dive deep into the origins of your products. Share the failures and triumphs. Make your customers the heroes of your story. And remember, authenticity is key. Your audience can spot a disingenuous tale a mile off. But here's the real secret: storytelling in e-commerce isn't a solo performance. It's a collaborative process. Involve your customers. Encourage them to share their stories and experiences with your brand. This not only enriches your narrative but also fosters a sense of community and belonging. In a world where consumers are bombarded with choices, make your brand stand out by telling the right story. Not just any story, but one that resonates, inspires, and engages. Are you ready to turn your e-commerce journey into an epic saga? Start weaving your story today. Engage, inspire, and let's transform the e-commerce landscape, one story at a time. Share your thoughts below or let's connect to discuss the power of storytelling in e-commerce! 🚀📖 #Ecommerce #Storytelling #Branding #DigitalMarketing #CustomerEngagement #BusinessGrowth #Inspiration