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The thing that none of you ask me about but is one of the easiest ways to get press coverage ➡️ photography. I have a paid Substack membership where I send you a task from the 52 PR Tips challenge prompt cards, an expert article or a personal essay. AND on top of that, I host a monthly Live Q&A kicking off with a little micro-masterclass to help you get better at hyping yourself. Learn my favourite trick for being able to help secure press coverage AND add another format for telling your story. It is one of the most underused mediums for pitching that all publications want AND need. In this micro masterclass, we’ll cover:  What does a picture story look like, and the secrets you need to make a good one How to write a photocall and invite local media to your event How to work with newswires to develop your own picture story Why do I always submit landscape photography with press pitches 15-20 minutes of teaching 40-minutes of live Q&A, pick my 🧠 and tailored feedback (can be any subject, not just today’s lesson) https://lnkd.in/dpVKKhVg

What’s your policy on editing photos? We’ve all seen how altering graphic images can impact an overall image—especially sad in light of today’s news. Some thoughts from our McElvy Communications blog about why you should be defining your own do’s & don’ts (post updated).

How news organisations decide whether a photo is ‘too edited’ Andrew Pearsall, University of South Wales In the era of artificial intelligence and accessible photo editing, you can’t believe everything you see online. One exception, of course, is (usually) if it’s published by a reputable news source. The foundation of photojournalism lies in its ability to present reality in an authentic and unaltered manner. Digital… <a class="more-link" href="">Continue reading <span class="screen-reader-text">Untitled</span></a> Andrew Pearsall, University of South Wales In the era of artificial intelligence and accessible photo editing, you can’t believe everything you see online. One exception, of course, is (usually) if it’s published by a reputable news source. The foundation of photojournalism lies in its ability to present reality in an authentic and unaltered manner. Digital manipulation poses a significant threat to this core principle, undermining the credibility and trustworthiness of the images distributed by photo agencies. The controversy around a retouched family photograph of the Princess of Wales and her children was a rare glimpse into how publishers deal with this issue. Agencies such as Getty Images and PA Images play a crucial role in delivering accurate and reliable photographs to the public. These organisations adhere to strict codes of conduct designed to ensure the integrity of the images they distribute. If an image is accepted but later found to violate these guidelines, it is given a “kill order”. It sounds dramatic, but this instantly stops the distribution. The main reason why photo agencies cannot accept digitally manipulated imagery is the potential distortion of truth. Manipulated photos can present a skewed version of reality, misinforming the public and compromising the public’s trust in them. Many a photographer has been fired for violating this trust. Photojournalism is a powerful tool for documenting and bearing witness to events around the world. Authenticity is paramount. Even family portraits of public figures become historical documents. There is a grey area around portraits in the ethical discussion. They can be staged or directed – the photographer will guide and position people. But there is still a requirement in the press to avoid any retouching. That said, in areas such as fashion and celebrity outlets where airbrushing is common, those guidelines are looser. Photo agencies have their own standards about what level of editing is acceptable. AFP says that photos and videos “must not be staged, manipulated or edited to give a misleading or false picture of events”. Getty allows for some minor changes such as colour adjustment or removal of red eye or of dust from a dirty lens, but prohibits “extreme” colour or light adjustments. Several agencies decided to retract the photo of the royals because it did not meet their standards. This does not me

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Turning the focus on the art of scientific visuals! 📸✨ Acknowledging the impact of poor photography in research presentations. Let's elevate our content through the lens of clarity and precision. Alternatively, consider the power of infographics to transform your experiments into visually engaging stories! 📊🔬 #ScientificVisuals #ElevateYourResearch #InfographicMagic

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Unlock the full potential of your portraits! 🖼️ Discover essential and advanced editing techniques to transform your photos from ordinary to extraordinary. Check out our latest blog post for tips and tricks! Read More: https://buff.ly/4cYSqix #PicsMatic #PhotoEditing