The decline of trust in British media affects us all. Join us on September 6th in London for a thought-provoking breakfast panel event dedicated to enabling collaboration and dialogue among marketers, media professionals and industry leaders. As industry professionals, we are facing a credibility crisis fueled by sensationalism and misinformation. This not only undermines consumer trust but also impacts the effectiveness of our marketing efforts. To combat these challenges, it’s essential for everyone in the industry to champion responsible marketing. A commitment to ethical practices and media integrity is not just about doing the right thing, it’s also good business. A more transparent and trustworthy media landscape benefits everyone, from brands to consumers, ensuring long-term sustainability and success for our industry. We’ll welcome speakers from Sky Betting & Gaming, The Very Group and Stop Funding Hate, in an opportunity to learn from each other, share insights and contribute to more equitable and responsible marketing, content and media practices. Hurry! Places are limited. Find out more and register your interest now: https://lnkd.in/eKhZbfTZ #ResponsibleMarketing #BrandTrust #MediaIntegrity
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YouGov has released its latest UK Media Report. A fascinating read. As the media landscape is always evolving. Online channels have increased in the past 4 years and advertising Online is fully entrenched as a leader for advertising attention. The report uncovers: • Media channel consumption rates • Impact of advertising channels by generation • The rise of video content eg YouTube is up +46% (2020 V 2023) • Appetites for on-demand • And much more! Read more here: https://bit.ly/3TQoxss
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| Corporate Story Telling | Negotiator | Business Relationships | Creative Copywriting | Disruptor | Simplification |
As we move into a new financial year, Hyperlocal Media organisations need to how they improve revenue across their news delivery channels. This article by the Local Media Association highlights what one young (as in brand new) news organisation is doing in their online channel to solve their revenue problem. https://lnkd.in/gn5HzABv
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You heard it here first, folks! According to The Fix Media, CME is the #4 "media about media" account to follow on Threads! Check out the full list here: https://lnkd.in/eTQ-uPsQ And find us on Threads here: https://lnkd.in/gKTVgCfi
Ten media about media to follow on Threads - The Fix
thefix.media
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How can #media and entertainment companies find ways to blend entertainment experiences to reach younger generations? Find out in Deloitte's latest #DigitalMediaTrends report.
2023 Digital media trends survey
ambassadorcentral.deloitte.com
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As the world of principal-based trading expands, are you as a marketer up to date? Discover how to navigate your comfort level and understand its relevance and impact on client’s interests. https://shorturl.at/HhohV via The Wall Street Journal Learn more from our 2024 The Acceleration of Principal Media report at https://shorturl.at/3xctf
What Marketers Need to Know When Their Agencies Act as ‘Principals'
wsj.com
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Enders Analysis' report was mentioned in City AM on Channel 4's difficult set of 2023 results, citing how recent volatility in a poor advertising market has adversely affected the broadcaster. Read here: https://lnkd.in/eD7jKkMP Read our report here: https://lnkd.in/eZP6stNi
web link
cityam.com
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United Kingdom 🇬🇧: Ofcom’s annual Media Nations report is a research report for industry, policymakers, academics and consumers, capturing evolving consumer behaviours and key trends in the media sector, and setting out how audiences are served in the UK. The new 2024 report states that "DAB remains the most popular platform for radio listening, accounting for 42.6% of hours and up by 2.8 percentage points in the past year." The regulator also reveals that one in four UK homes can now receive small-scale DAB services. "Since March 2023, licensing and build-out of small-scale DAB services has continued around the UK, increasing household coverage of small-scale DAB from 13.8% in March 2023 to 25.6% a year later," it says. #DAB #Digitalradio # DABplus https://lnkd.in/dHDsTqkR
Media Nations 2024
ofcom.org.uk
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The Entertainment landscape is evolving at a rapid pace, consumers are engaging with media in new ways and even through new platforms. This Bauer Insiders article discusses these changes and how consumers interact with them. https://lnkd.in/dU5KbQva
