Bully Pulpit International’s Post

These 5 Tactics will make your life easy as Media buyer! 1-Keep It Simple: Instead of overloading your ad account with too many campaigns, aim for 3-5 campaigns, each with 3-5 ad sets, and 3-5 ads per set. Simple is better! 2-Cast a Wide Net: Allocate a good chunk, around 50-60%, of your budget to broad targeting. Facebook encourages this approach for better results. 3-Use Real People's Content: Think TikTok-style content – it's hot! Focus on making mobile-friendly content with a vertical 9:16 ratio for maximum impact. 4-Get Accurate Data: Pixel has its limits, especially after iOS14. Use Conversion API for more reliable data. 5-Test, Test, Test: Try out different ad variations to see what works best. It's all about improving efficiency and getting better results. That's it! If you found this helpful, share the knowledge with others. #mediabuying #facebookads #googleads

Is Geofencing 2.0 the Future of Digital Marketing After Cookies Crumble? ➡️ The clock is ticking on third-party cookies, and digital marketers everywhere are scrambling for solutions. As Google Chrome joins the exodus, traditional ad targeting is on the verge of extinction. But fear not! Geofencing 2.0 might just be the hero we've been waiting for. In this video, we explore how this powerful tool can help you reach the right audience, even in a privacy-first future. Watch now and discover: - How Geofencing 2.0 goes beyond location to target the right people at the right time. - Why it might be the key to escaping Google's Privacy Sandtrap. - How to leverage this tech for effective (and privacy-conscious) ad campaigns. #digitalmarketing #adtech #geofencing #cookies https://lnkd.in/e-9BrWEE P.S. Share your thoughts below! What are your biggest concerns about the end of third-party cookies? And how do you see geofencing playing a role in the future of digital marketing?

With the loss of cookies, those who have mastery over more traditional targeting methods will be big winners in the years to come. We're more than prepared. Our in-house, California-based targeting team combines decades of expertise with the most advanced datasets to pinpoint the exact streets of your best prospects. #cookieless #cookielessfuture #outofhomeadvertising #outofhome #oohadvertising #oohmedia #oohmarketing #adtargeting

Google cancels plans to kill off cookies for advertisers - What does it mean for media measurement going forward “? Marketers who had been using pure attribution-based media measurement were seeing inconsistencies in media reporting before the Google announcement. These inconsistencies will ramp up now post-announcement as a larger section of the consumers will get triggered by this news today and will start taking proactive actions on ad targeting. So, they will see even wider disruptions in media reporting in the future. For savvy marketers clients who were already taking proactive steps for improved media accountability using a mix of unified MMM and geo-based incrementality testing approaches, It’s business as usual.  These marketers have already seen positive returns on their media allocation with these robust measurement approaches and so don’t need to change anything.

Throwback Thursday: A Look Back at the Pre-Cookieless Adtech Ecosystem Remember the open web's promise of efficient advertising? Fast forward to today, and programmatic inefficiency reigns supreme. Here's why the open web struggles: ● Fragmented landscape: Multiple intermediaries devour ad spend. ● Limited addressability: Targeting is a challenge in a cookieless world. ● Focus on replication, not innovation: Solutions mimic old models, neglecting consumer privacy. The future of advertising is direct publisher partnerships with advanced targeting and privacy at the core. What are your thoughts on the future of adtech? Comment below. #AdTech #ProgrammaticAdvertising #Cookieless #ThrowbackThursday

We've started a business that tackles two main issues in paid advertising: first, how to keep targeting consumers with relevant ads; and second, how to measure the effectiveness of ad spend across channels when it's no longer possible to track people across the web.

Ever noticed the shift in digital advertising trends post the new Facebook Ad Campaign rules? We dived deep into data from our retail and service-sector clients in the US. Here’s what we observed after the new rules took effect: Key Insights: Ad Reach: Decreased. Engagement & Conversions: Increased Why? The new targeting rules are more stringent, limiting the initial audience reach but ensuring higher relevance. But here’s the silver lining! Our clients are witnessing a surge in meaningful interactions, paving the way for more genuine conversions despite the narrower reach. So, they're not just advertising, they're advertising smarter! The new Facebook Ad Campaign rules might seem challenging at first, but they could be the game-changer you've been waiting for. Be patient and optimize! Ready to adapt and thrive in this evolving landscape? 🚀

Folks, these numbers should scare you. More than 70% of us are relying on 3rd party cookies for programmatic ad buys. While Google has let 3P cookies live another day, 3P cookies will be phased out through Q1 and early Q2 of 2025. What does this mean when 3rd party cookies are deprecated next year? It means that our targeting strategies will likely not work as well. It means we need better creative. And most of all it means that we need to do more testing to figure out how to find our audiences online, especially prospects.

Last year, Google bid adieu to Similar Audiences in Google Ads. Privacy concerns and the farewell to third-party cookies fueled this change. But hold up, introducing the new kid on the block - "Optimized Targeting." Unlike its predecessor, it doesn't play the third-party data game. Nope, it's all about keywords on landing pages and creative assets, a breath of fresh air in the ad world. Throwback to embracing change, and here's to staying ahead with Optimized Targeting! #googleads #digitalmarketing

Advertising in the European Economic Area? 💣 Hopefully, you've already heard a lot about Consent Mode v2, but if you haven't: this isn't just any update. 🍔 It's mandatory come March 2024 and it affects every website with EEA traffic. It's not just for EU-based sites, it's a global shift! 🕸 Your website better be compliant. If that's not the case, see below what will happen to your campaigns. ❓ Why the urgency? Delaying may cause issues with your ongoing Google Ads campaigns, targeting and remarketing audiences. We're here to assist you with a smooth transition. Book a call to discuss implementing these critical updates >> https://lnkd.in/diDbgbHe #privacyfirst #consentmodev2 #adcampaigns