Burke Sigurdur Brownfeld’s Post

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Global Corporate Security Leader @ Splunk |Security Program Builder | Writer | Trainer | Empathy Evangelist

How do you talk about the importance of first impressions with front line security staff? 👋 ⏰Latest science says a first impression is formed in less than a second (it’s also really Hard to reverse a first impression) 👮How many interactions do your front line security staff have per shift? 50, 100, 500? 🏆If we view every single interaction as an opportunity, it reminds us, No matter how short, small, or seemingly insignificant the interaction, it has value. ❤️❤️(Bonus: having these conversations also can empower staff to remember that, no matter the role, or the title, you matter. You represent the team. You represent the brand. The impression of you is the impression of us.) #security #customerservice #motivation #firstimpressions

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Marko Galbreath

National speaker and media contributor on preventing and mitigating violent attacks. De-escalation, pre-attack indicators, situational awareness. Reunification for businesses following an attack.

1y

Excellent post. This is why I don’t deliver my #activeshooter #workplaceviolence #situationalawareness presentations in BTU pants and a wrinkled untucked golf shirt. I’ll wear a suit. I want my audience to know that I take the topic serious and they are important enough for me to “dress up.” Of course I’d rather dress casual. Easier and more comfortable. But like you’re mentioning, in the industry, we represent ourselves, our company, and more importantly, the topic we’re delivering. Act sharp, look sharp, be sharp. It’s that very first glance that our clients will take from us that sets the entire tone of the product we’re delivering. “Talk Triggers” is an amazing book to check out. Keep up the excellent work my fellow trainers!

Randy Campbell SAS-AP

People Driven - Blue Line Solutions • Arcuri Group • Broaddus Defense - Retired Sergeant Virginia State Police

1y

“You represent the team. You represent the brand. The impression of you is the impression of us.” 🔥

Nusret Sahin

Associate Professor of Criminal Justice

1y

Burke, thanks for sharing this! Totally agreed!

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