burningred’s Post

I'm pretty selective about the tools I use to get my job done. I've dabbled with Miro off and on for the last several years, and this year, I'm finding myself wanting to use it more. I don't know if it's become more user-friendly than I remember, but it just lets me do whatever the heck I want. Almost anything I can do in another tool, I can just do it better in Miro. Messaging, GTMs, Launches, Personas, campaigns, content briefs, you name. We've been using it as an ideation/workshop tool, but I'm half tempted to just leave our final "production-ready" work in it, too. I always find myself hitting a roadblock in another tool that sounds a lot like "I wish I could just make this thing do this" or "ahh why can't I just move this piece over here" or "why do I have to copy all of this over, why can't I just rearrange it" or "I wish I could just add a diagram of what I'm thinking next to this thing I'm writing"... One thing I'd have to figure out (that other tools also have issues with) is not everyone in the company is using Miro or has a seat. So I might have to see if I can easily PDF a section of a board for consumption outside of our team. #NotAPaidSponsor 🤣

What’s everyone’s favourite marketing tool? As a marketer, I’m always on the lookout for tools that make my life easier—and I’ve found a few gems! Here are my absolute favourites: ✅ Canva: Love it or hate it, Canva is a game-changer! It’s perfect for marketers like me who don’t always have a graphic designer to lean on. Simple, user-friendly, and great for nailing the basics of design. ✅ Monday.com: This tool keeps me so organised! From content calendars to campaign planning, Monday helps me stay on top of everything—no more missed deadlines. ✅ Answerthepublic.com: If you haven’t tried this yet, you’re missing out. It’s fantastic for keyword research and spotting trending topics in any industry. A must-have for content ideas! ✅ SEMrush: An SEO powerhouse! SEMrush is my go-to for keyword research, competitor analysis, and improving website rankings. If you’re serious about boosting online visibility, this tool is essential. ✅ Eshot: When it comes to email campaigns, Eshot is brilliant. It’s so easy to use and perfect for tracking opens, clicks, and engagement. Who doesn’t love a polished, professional newsletter? What marketing tools do you swear by? Drop them in the comments—I’d love to discover some new ones! #Marketing #MarketingTools #MarketingTips

How to craft a clear homepage hero message… 🟡🔴🟣🟠🟢🔵 → By aligning messaging elements. 🟡 Target Customer Who is the product for? (The more specific, the better) 🔴 Problem What problem does it solve? (Get specific on how they experience the problem) 🟣 Product Category What is the product? (Use a category they can reference and understand) 🟠 Capabilities What does your product let a user do? (Stay close to the product and avoid the abstract) 🟢 Features What makes the capabilities possible? (Stick with plain language and avoid branding your features) 🔵 Benefits What is the outcome of these new capabilities? (Be realistic, and don’t overpromise) ____ I felt that Figma’s Figjam hero message was missing a few key elements in their hero. 💢 Not mentioning the problem they solve 💢 Missing product category 💢 Broad capability (“turn possibilities into plans”) So, I aligned their messaging elements and re-wrote their hero to enhance the clarity. #messaging #marketing #productmarketing

🏆 My second big goal for the upcoming year is to improve my process and client experience by mapping a comprehensive client journey with user story mapping. This approach will help me better understand my client's needs and align my processes and services with those needs at every stage—from awareness to retention and growth. I will work on this through process mapping in Canva and documenting key resources in Notion. Have you mapped your client journey? I would love to hear about your insights and lessons learned! #clientjourney #ProcessMapping #StoryMapping

🔍 Ever wondered why some brands just *click* with their audience while others struggle to resonate? The secret is simple: alignment. 🧩 When your brand voice is consistent—internally and externally—it creates a seamless experience that your customers “feel” and your employees “live” 🤝✨ Swipe through the carousel to uncover the key takeaways and start turning alignment into your competitive advantage. 🚀 Figma MSTeams.link Slack Google #BrandAlignment #MarketingStrategy #EmployeeEngagement #CustomerExperience #BusinessSuccess #YellowPebble

Designing visual canvases tailored to your audience's specific needs is incredibly powerful. It’s not about designing the outcome itself; it’s about creating a framework that supports your audience in working faster and more effectively toward that outcome. A well-crafted canvas guides thinking, structures discussions, and ensures everyone stays aligned on the path to success. It’s a tool that empowers your team to focus on what matters, making the journey toward the solution more efficient and collaborative. 🎯 #VisualThinking #DesignThinking #VisualCanvases #TeamCollaboration

Hey Canva users, #Canva has rolled out a secret upgrade that's only open to the first million people (I was person no. 281,458). Go to the home page, at the top left, and click "For You" 7x! One cool Marketing team feature called “Work Kits” has templates for strategy presentations, go-to-market strategy templates, and integrations with Asana, OpenRep, and so many more. Great way to lighten the workload for leaner teams. #marketingtech #socialmediamarketing #marketingtools

💡 How do you improve something that’s already awesome? That’s the challenge I took on along with Preetham Dey Tharika Tellicherry & Shruti Upadhyay during our recent Product Space Capstone Project! 🎯 Our mission? Boost activations and engagement for Canva’s presentation tool. It wasn’t just about making it more fun—it was about making it more intuitive, accessible, and valuable for every user. From digging into user feedback to crafting data-driven solutions, we aimed to make the tool even more indispensable for creators. 🛠️ And hey, if we could make people say "I actually enjoy making presentations now," that’s a bonus! 😄 Shoutout to all the fellow PMs out there—what's your favorite feature of Canva, and what would you tweak next? #ProductManagement #Canva #UserEngagement #CapstoneProject #PMInsights #ProductInnovation

Top 5 Presentation Ideas Inspired by Canva's Festival Rap Song After witnessing Canva's attempt at a rap song during their festival, it got me thinking... what other presentations could we see from our favorite productivity tools? Here are my top 5: 1. Trello: A dramatic soap opera reenactment of task management. "Will Task A ever get moved to 'In Progress'? Stay tuned!" 2. PowerPoint: A puppet show demonstrating new slide transitions. Imagine puppets explaining bullet points and animations. 3. Slack: A mime performing an interpretive dance about team collaboration. Picture a mime struggling to convey "urgent message" and "reply all." 4. Microsoft Excel: A musical number featuring spreadsheets singing about data analysis. Just think of the cells harmonizing about pivot tables. 5. Zoom: A ventriloquist act where the dummy hosts a virtual meeting. The dummy’s lip-syncing to “You’re on mute” would be priceless. 🎭 If Canva's presentation is any indication, the future of product demos could be quite... entertaining. #Canva #PresentationFails #ProductivityTools #OfficeHumor #CringeFest

How does a Norwegian start-up nail our company story in 30 seconds or less? It takes two main steps:   1. Start with positioning - clarify who your customers are, what problems you solve for them, and why your solution is unique. 2. Build your story—connect what you do and how you help to what your customers care about.   This is the foundation for everything in marketing.   But to keep the story alive, it needs to be part of every interaction:   • In team meetings • On your website • During sales calls • In product demos • In product development • Everywhere from boardrooms to brainstorming sessions   That’s how you ensure the story stays top of mind, not just for your customers but for your team too.   Here’s how we tell our story at XtraMile. How do you tell yours?   P.S. I realize some the screenshots are in Norwegian. My Canva skills aren’t quite up to snuff yet. 😂