burningred’s Post

Every content strategy should start with the end. Where will your content take people - and will they take the actions you want them to when they get there? 👩💻 We find it helpful to begin with 'getting your house in order' - there are *always* opportunities and improvements that can be made to how you've structured your pages or organised your content. One recent project we loved working on involved a shedload of great content hidden away in PDFs - our first port of call was to extract it all and put it natively into the website, so a much better experience for visitors, keeping them on-platform and engaged. We brought 86% more people to the website from social, and that's why it's important to do the work before you start shouting - because for 86% more people, the website was now a better platform that had a higher chance of converting new leads. Result! #uxdesign #contentstrategy

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