Working through Square One of my A.R.T. of Engagement Framework with a nonprofit client this month. I love how it brings clarity and confidence to the process of ultimately letting them creating content with purpose. Without "getting your house in order" for content marketing, you're doomed to live on the DREADmill of death, attempting to feed the content machine beast that demands you pump out assets 24/7 without any rest.
When you understand the A.R.T. of Engagement, you define the core pillars you should be talking about and learn how you can establish your Authority, demonstrate Relevance, and build Trust without loosing your mind.
Do you know how to clearly, cleanly, and crisply articulate WHY your nonprofit exists? Can your closest supporters explain it effortlessly to their circles of influence? If not, you've got some homework to do.
I talk more about this topic and more on our site, bigclicksyndicate.com/blog