Last week, we wrapped up the 4th annual Culture Shifters event in Aspen, CO. The event brings together 150 people – pro riders, artists, musicians, nonprofit and grassroots leaders, doctors, and more. We gather with two clear goals in mind: 1) Enable BIPOC riders (new to the sport and pros alike) to share the joy of snowboarding and to spread the joy to friends, families, and new riders. 2) Enable industry leaders to listen and learn from BIPOC, and to get inspired to address the systemic barriers to participation in the outdoors for BIPOC. Under the leadership of visionaries Zeb Powell (Burton Team Rider) and selema masekela (Burton Board Member & Brand Ambassador) Culture Shifters also highlights nonprofit and grassroots organizations who work year-round to empower BIPOC in the outdoors to event attendees. This year, we worked with Black Boarders CT, Black Girls Shred, Chill Foundation, Colorado Blackpackers, Colour the Trails, EDGE Outdoors, Hoods to Woods Foundation, Melanin in Motion, Native Youth Outdoors, Ski Noir 5280, and Unlikely Riders. A massive thank you to these organizations who are leading the way in shifting the culture of snowboarding to a sport for all. The work is just beginning, and so is the fun!
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Team Burton, thanks for having us out at Culture Shifters. It was truly an awesome experience for many reasons. I saw so many BIPOC people snowboarding and enjoying themselves doing so; There were 11 other nonprofit organizations with missions of getting BIPOC youth outdoors-which is so amazing! Thanks for being a leader and helping to make this happen.
#SpreadTheShred
Inspired and stoked for the future of snowboarding
This is one of the coolest things I've seen in awhile! Well done!
Looks like one heck of a great time! Love Burton Snowboards and all you do for the sport!
🤘🏻🤗👊🏼
This is a great / more inclusivity in snowboarding is amazing Burton Snowboards
Looks like a good time
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4moIs this open to the public?!? Bringing my friends and family into the fold of snowboarding has been a passion project for me over the past 15 years. Love this initiative, anything I can do to help, sign me up!