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Last week, we wrapped up the 4th annual Culture Shifters event in Aspen, CO. The event brings together 150 people – pro riders, artists, musicians, nonprofit and grassroots leaders, doctors, and more. We gather with two clear goals in mind: 1) Enable BIPOC riders (new to the sport and pros alike) to share the joy of snowboarding and to spread the joy to friends, families, and new riders. 2) Enable industry leaders to listen and learn from BIPOC, and to get inspired to address the systemic barriers to participation in the outdoors for BIPOC. Under the leadership of visionaries Zeb Powell (Burton Team Rider) and selema masekela (Burton Board Member & Brand Ambassador) Culture Shifters also highlights nonprofit and grassroots organizations who work year-round to empower BIPOC in the outdoors to event attendees. This year, we worked with Black Boarders CT, Black Girls Shred, Chill Foundation, Colorado Blackpackers, Colour the Trails, EDGE Outdoors, Hoods to Woods Foundation, Melanin in Motion, Native Youth Outdoors, Ski Noir 5280, and Unlikely Riders. A massive thank you to these organizations who are leading the way in shifting the culture of snowboarding to a sport for all. The work is just beginning, and so is the fun!

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Stefon Towler

Helping you collect customer knowledge and turn it into winning products, experiences, and strategies.

4mo

Is this open to the public?!? Bringing my friends and family into the fold of snowboarding has been a passion project for me over the past 15 years. Love this initiative, anything I can do to help, sign me up!

Team Burton, thanks for having us out at Culture Shifters. It was truly an awesome experience for many reasons. I saw so many BIPOC people snowboarding and enjoying themselves doing so; There were 11 other nonprofit organizations with missions of getting BIPOC youth outdoors-which is so amazing! Thanks for being a leader and helping to make this happen.

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Jimmy Maher

Design Team Leader | Senior Designer | | Art/ Creative Director | A big energy designer leading with empathy and fun! Photograper/Adventurer/Motorcycle Rider/CheeseBurgerist/3D Printing Nerd/Drone Pilot

4mo

#SpreadTheShred

Ben Williams

Technical Program Manager

4mo

Inspired and stoked for the future of snowboarding

Rachael Doyle

Senior Account Director at APM Music (Universal Music Publishing / Sony Music Publishing)

4mo

This is one of the coolest things I've seen in awhile! Well done!

Jae Heller

Consumer*Blockchain*Innovation

4mo

Looks like one heck of a great time! Love Burton Snowboards and all you do for the sport!

Richard Meinderts

Mantel R'dam SR Bikes 💙 aka Logistics R'dam Just a rebel ❤ Rapha

4mo

🤘🏻🤗👊🏼

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This is a great / more inclusivity in snowboarding is amazing Burton Snowboards

Looks like a good time

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