Business Insider reposted this
Happy one year of Threads!! In honor of its anniversary, I wrote an analysis about how I think the platform has fared since last July, and what might happen down the line. Instagram has played a huge role in Threads' success, but what if they two were no longer linked? In fact, executives at Meta, including Instagram head Adam Mosseri, have said they want the app to become more independent. Some creators are excited for that to happen. "The app will actually be better when it's treated as its own discussion platform," creator Francis Dominic told me. However, Threads hasn't really found its own voice yet, and EMARKETER's principal analyst Jasmine Enberg said that could hinder its growth if it breaks away from Instagram. "Threads does not have a fully formed identity; we don't know what it is, and I don't necessarily think that Meta knows exactly what it wants to do with it either," she said. Read the full story, exclusively via Business Insider. #creatoreconomy #influencers #media #tech #instagram #threads #meta #socialmedia #twitter #analysis #data #creators #app #growth #identity #news #influencermarketing #taylorswift #content #sports #politics #popculture #photography https://lnkd.in/eiYhFS5R
I would keep Threads and IG linked for now. It's actually been helpful to have them linked to each other. I enjoy Threads much more than that other social media platform that now has a really dumb name. 😂 Threads is here to stay.
This is such great insight. I really love Threads and I'm excited to see where it goes. But I definitely have gained more traction on that app because of its boost/connections to IG. Also, we met on Threads which was a highlight of the year!
Marketing strategist for creators and brands who want to disrupt 🔥 Public Speaker | Instagram Influencer (60k+) | Ft. in Forbes, Entrepreneur, CEO Weekly | Former D1 Athlete | Adobe Creator
3moI’ve been on Threads since day dot and by far seen the highest ROI in such short amount of time compared to other platforms. From growing the audience to new IRL friends to signing on new clients - it’s been wild! 🤯 Can’t wait to check out your analysis