SubSummit 2024 is in the books! 🔥 Thank you to everyone who swung by our booth to say hello! We were very excited to show off our Butter 🧈 costume and our solves for ending involuntary churn. We want to give a special shoutout to Laura Crowther! She spilled all her secrets for boosting subscriber retention at UrbanSitter by 45%, including some frictionless recovery strategies powered by us. And S/O to Butter CMO Alycia Simpson for hosting the conversation! There were so many amazing sessions, but here are some of our favorite takeaways: ✅ During a session with the Founder & CEO of Gals That Brunch, Tiffany Alysa Accardi, told audience members that all retention efforts should consistently remind subscribers that they signed up to solve a need. A fantastic mindset shift. ✅ Attended a great churn mitigation session with Erin O'Neill from Audiobooks.com, Karen Ayyagari from Bobbie and Kimberly Miller from Payway®. Key takeaways around finding the right balance quantity vs. quality of customers when optimizing for both acquisition and retention. ✅ There’s a huge growth opportunity many folks are still missing out on – solving failed payments to drive subscriber retention. We walked away with the sense that brands see involuntary churn from failed payments as just the cost of doing business–it’s not. It’s an issue that can be easily solved – and it so happens to be our bread and Butter! What were some of your favorite takeaways? #SubSummit2024 #Subscription #DTC
You guys are awesome, thank you for hosting an awesome reception!!!
Customer Retention Expert | Head of Subscription Lifecycle @ Audiobooks.com
1moThanks for joining in to watch my panel session, looking forward to keeping connected!