Buyer Led Growth Show’s Post

How does a 25 year old SaaS veteran accelerate new growth to double digits? Hear how Mei Ching Koon, Chief Marketing Officer of Squiz, kicked off an incredible growth increase across a sprawling product portfolio. 👉 Gathered 1st party buyer insights from 50+ customers in less than 6 months 👉 Ensured alignment between product development and go to market 👉 Leverage a culture that prioritised collaboration over sacred cows 👉 Enabled sales to tell powerful stories and close deals faster Andrew Hatfield explores this and more in Episode 1 of the Buyer Led Growth Show #saas #growth #gotomarket #buyerledgrowthshow

How much impact did speaking to 50+ customers have on a 25 year old SaaS company? Mei Ching Koon joined Squiz as Chief Marketing Officer in December 2021 and quickly went about 3 big things 👉 Worked with Leonie May, Senior Product Marketing Manager, to speak with over 50 customers and key leaders across the business in product, sales, customer success, and marketing 👉 Presented those insights to the executive without the fear of any sacred cows 👉 Brought together a disjointed product suite into an aligned product development -> go to market -> sales -> onboarding experience The result? 📈 Sustained Double Digit growth First Party Buyer Insights overcome internal assumptions and "we've always done it this way" thinking Well equiped teams can gather this research quickly when you've got strong muscle memory to execute. It doesn't have to take 6 - 12 months and $100k + But it does require commitment and knowing both what questions to ask and how to interpret the feedback. With teams already stretched and struggling with limited resources, it is often helpful to leverage a specialist external agency to quickly conduct this research and provide unbiased feedback. Armed with this new information, when you have a culture of collaboration and a willingness to change you can quickly implement quick wins. Mei and her small team have been able to accomplish amazing things in a short amount of time. See the full episode below for even more great learnings. #growth #saas #gotomarket #buyerledgrowthshow

I need your help! Valuable feedback from experts like yourself is more than needed. As Stocklog is gearing up for the rookie season and going through the final tunings to go on the market, your pre-market feedback is more than valuable. This invitation is for all of you who consider yourself curious and like to embrace the solutions and appreciate the innovations in order to up your game. My main audience is obviously the dealerships and their leaders in the sales department, but everyone else in the SaaS industry is welcome. I'm very humble and grateful for any advice from each of the sides, and I have no intention of creating the scarcity of the competition. I think about competition as a positive force that pushes us to be better and create better products. In that process, collaboration is welcomed as well, and I'm more than happy to bring value wherever and whenever it is possible. I'm not pretending that I know everything; as a matter of fact, I don't even know how much I don't know, 😁but here I am putting myself out there and I will do anything in my power to make it happen. If you feel like my words are resonating with you and you want to help me get better, please don't hesitate to DM me or click the link below to schedule a demo. Contact: https://lnkd.in/eKG-YstY Feedback: https://lnkd.in/eFTrdUjb #AutomotiveSales, #DealershipInnovation, #CustomerFeedback, #SaaS, #MarketLaunch, #SalesLeaders, #ProductFeedback

Demand Generation is the first step. What about converting that demand into qualified pipeline? Demand Conversion Over the past months Chili Piper has brought together some fantastic GTM leaders, and also me, to put together a demand conversion playbook. Which is why I'm excited that today they are launching their Demand Conversion Platform which includes everything you need to convert demand: 💬 - chat ↪ - form routing, 🔀 - lead distribution 🗓️ - scheduling, etc Create, convert, and close more qualified revenue Get after it

But imagine a briefing where everyone nods, understanding exactly where things stand. I've been there, and with the right approach, you can too. Stay tuned for best practices and key elements to nail your next launch status briefing. Engage with us if you're prepping for a launch 🚀 #ProductLaunch #LaunchStrategy #BrainKraft #launch #productmarketing #productmanagement #b2bmarketing

1. Enhanced team skills for better results 2. Reduced chaos and panic during launches 3. Built a repeatable, successful launch process Here’s how you can too. Schedule a discovery call - https://lnkd.in/gt9_HHQE #ProductLaunch #B2BSuccess #LaunchPreparedness #launch #productmarketing #productmanagement #b2bmarketing

But imagine a briefing where everyone nods, understanding exactly where things stand. I've been there, and with the right approach, you can too. Stay tuned for best practices and key elements to nail your next launch status briefing. Engage with us if you're prepping for a launch 🚀 #ProductLaunch #LaunchStrategy #BrainKraft #launch #productmarketing #productmanagement #b2bmarketing

Remind your audience that their limiting beliefs, often, aren’t true. Developing a structured and consistent approach to product launches is essential for success. A repeatable launch playbook helps you avoid chaos and panic, ensuring you achieve remarkable results every time. Download the Launch Readiness Checklist - https://lnkd.in/eF2DMX8K #ProductLaunch #B2BSuccess #LaunchPlaybook #launch #productmarketing #productmanagement #b2bmarketing

Remind your audience that their limiting beliefs, often, aren’t true. Developing a structured and consistent approach to product launches is essential for success. A repeatable launch playbook helps you avoid chaos and panic, ensuring you achieve remarkable results every time. Download the Launch Readiness Checklist - https://lnkd.in/eaFpNWaB #ProductLaunch #B2BSuccess #LaunchPlaybook #launch #productmarketing #productmanagement #b2bmarketing

Align your launch team for success! Understand the significance of a unified goal and how to achieve it. Consistent alignment reduces chaos and enhances results. Register for a 90-minute launch workshop - https://lnkd.in/eVkSxBP5. Share your thoughts on team alignment below! #launch #productmarketing #productmanagement #b2bmarketing #workshops