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In-film Branding Advantage In The Current Marketing Scenario ; 1) In-film branding has a gestation period of 6-8months which means when you a sign for an In-film in April the film actually releases in October tentatively hence it's ( tactical branding or strategic brand placement ) 2) In-song branding has a gestation period of 15days to 45days which means it's sort of more impulsive and instant branding for quick mileage. 3) It's platform independent and stays forever! 4) Breaking the common myth In-film branding has nothing to do with the box office success of the movie since the exposure of any good Bollywood movie is ( 2000 screens ×4shows per days × 15days × 8secs) = ** Secs of exposure for any movie. Plus TV premier + OTT platform ( Amazon prime or Netflix etc). So just imagine!! 5) The measurement for In-song Branding is Infront of your eyes from day one as the number of views in YouTube 6) In-film branding when paired with co-branding often gives that extra punch to the brand which a normal vanilla TVC cannot do 7) The impact can be 100x when the same brand communication is done through a filmy dialogue/song Its sharp, effective with strong brand recall for a captive audience due to uncluttered branding. It's a unique mix of theatre, TV and digital all in one. Samrat Chatterjee Harmeet Singh Meet Bros #ManmeetSingh #brand #awareness #Infilm #Integration #bollywood #Advantage  #movies #television #music #celebrity #TV #Cinema #ott #TV #brandawareness #endorsement #communication #Tanishq #padmavati

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