Buzaar Entertainment’s Post

Great article on Brand Entertainment by Alison Bringé (nee Levy) that discusses the problems and solutions facing Brands today with performance marketing. It got me thinking… Why aren’t more brands building out Entertainment Divisions that focus on creating Scripted TV & Film? Barbie, Lego, and others have had explosive success with it. I’ve seen first hand how SEGA merchandise businesses was transformed within 2 years. Is it cost, fear of the unknown, or the length of time it takes? Something else? #film #tv #business #entertainment #marketing #advertising #ad Original Film

In the fast-paced world of entertainment marketing, leveraging established intellectual properties (IPs) has proven to be a game-changer, and at Hollywood Branded, we've seen firsthand the magnetic pull of beloved IPs like Mean Girls and Dune: Part Two. Dive into the team's latest insights on how brands are successfully navigating the rich landscape of established IPs to drive engagement and forge lasting connections. #EntertainmentMarketing #BrandStrategy #IntellectualProperty https://lnkd.in/gMQfvj44

This post is for brands who wants to stand out 🫡 . . . So recently I have came across this Ad of Product “Rungta Steel TMT Bars” where they have tried to put 3 Bollywood stars in single frame! I don’t see any problem in it but as we talk about the product which is something and can be showed as an emotional for a personnel who is trying to build something would not get a touch or get a feel of product from this particular Ad it might make the brand big on screen perspective but I highly doubt that it will cater the right audience for it. And Second putting A cult classic movie character (Ranbir Kapoor as Jordan) with 2 mass movie characters (yes I do consider Gangu Bai as a mass movie) gives an ick to the viewers! It might show the strength of Product associating it with Sharukh (as Raess) but I don’t seem any relevancy putting up other 2! They could have (team) thought the idea around Sharukh (Raees) Only and tried to added some personal emotions with the showcase of strength! No offence to Any team or Brand. Good job in the end for visualising part! #advertising #brandAd

Disney's attention to detail is one of the very reasons why craft is crucial to storytelling and longtail brand building. Each of the characters (except for Bartok - we'll get to that!) have eye colors that match their emotions. Dimitri's eyes are brown. Vladimir's eyes are black dots. Rasputin's eyes are red (sometimes). But why are Dimitri's eyes brown? And Bartok's eyes pink and black? Dimitri's eyes are brown because the most common eye color in Russia in 1916 was blue, and Dimitri is meant to stand out. Also, brown represents "strength and reliability." As for Bartok? His eyes are pink and black because though he's cute and silly on the outside, he's dark at his core - don't forget that his best buddy is Rasputin, the movie's villain! Imagine Disney's social team breaking down these little moments of craft. It would be the perfect strategic storytelling only they can do. #brands #social #advertising #storytelling #craft

Dive into the art of #SonicBranding! Discover how consistent audio cues like jingles and voice-overs shape memorable brands in radio and beyond. From KDKA's iconic jingle to Netflix's signature tone, tune into the power of sound in marketing. #RadioBranding #AudioMarketing

Variety breaks down the "Joker: Folie à Deux" Mega-Flop 👎 and brand strategy takeaways 🧐 🤡 Missing Audience Expectations: The film’s musical elements and depressing dark tone alienated core DC fans seeking positive and uplifting escape. Brands should understand and respect their audiences' expectations and then over-deliver on them. 🤡 Ignoring Feedback: No test screenings were done. No feedback was taken from the studio or DC Comics execs. This led to unaddressed issues. Brands should always be in listening mode when it comes to market feedback and agility to pivot as required. 🤡 Targeting the Wrong Audience: Premiering at a highbrow event like the Venice Film Festival hurt its perception and alienated its core audience. Brands need to choose the right place, time, and setting to engage and resonate with their consumers. 🤡 Overreliance on Star Power: Big names don't guarantee storytelling success. The film focused on talent investment over content quality. A brand that prioritizes celebrity over storytelling is at risk of deprioritizing the very brand itself. 🤡 Taking Wrong Risks: Overly risky narratives can alienate loyal customers. Brand should embrace the equity and affinity it already has with consumers and build on top of that. Shifting to something completely uncharacteristic and unrecognizable simply for the sake of "doing things differently" is a formula for disaster.

Brand Experience inspiration. Simple. Impactful. Creative. Unconventional. Beautiful

Did you notice the Asian Paints ads in Shah Rukh Khan's 2023 movie, "Jawan"? Those weren't there during filming. As someone working in advertising and marketing, I can't help but pick up on ads and product placements when watching films. That's why I noticed the Asian Paints ads in "Jawan" and wanted to share this interesting advertising approach with you. Whisper Media, a tech-driven media company, is behind this innovative method. They use software to analyze movies and recommend the best placements for brands to seamlessly integrate into the film after filming is complete. This is a game-changer for both brands and filmmakers! Here are some of the key benefits: 📈 𝗙𝗮𝘀𝘁𝗲𝗿 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗶𝗺𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀: Brands can now wait closer to the release date to secure ad placements, instead of having to commit a year in advance during filming. 🎬 𝗠𝗼𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗳𝗼𝗿 𝗳𝗶𝗹𝗺𝗺𝗮𝗸𝗲𝗿𝘀: No need to disrupt filming to accommodate brand integrations. This allows filmmakers to focus on creating their artistic vision. 🎯 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Whisper Media uses data to ensure brands reach the right audience through in-content advertising. Intrigued? Read the full article to learn more about how Whisper Media is revolutionizing in-content advertising and the future of brand integrations in movies and television shows! 👉 https://lnkd.in/gxw37rt8 #WhisperMedia #ContentIntegration #Advertising #InContentAdvertising

Good info from Hollywood pro @BrianNewman on the future of indie funding. Also, great insight on prefered budgets and brand funding. The good news is that Canada's funding system is similar to Europe's which it thriving while the US is dying. Keep going, folks! #canadianfilm #indiefilm #filmmakers #distribution #hollywood #brandfunding "The US equity market for indie films is pretty much dead – only dumb money being spent. Pay-One windows are gone. Risk is a term used for taking a bet on a sure-fire, big movie (and where you can spend over $10M on the release, as also hinted at in that Variety article). Don’t even talk with anyone about the market for serious documentaries, because that is also gone. BUT… guess what? None of this is news – this is all pretty much the same as it’s been for over a year now, and it’s why people have said “survive til ‘25” so often that no one wants to hear that saying one more time (sorry). I can report one bright side – I was overseas for the Locarno Film Festival in August, and things are looking much brighter in Europe. Nothing is perfect, but thanks to government support, most sectors are surviving, if not thriving. " https://lnkd.in/gHHN776M