Buzznberry’s Post

Don't underestimate the power of PR in your marketing mix. With AI and digital media reshaping how we consume content, traditional SEO tactics are facing new challenges. But here's the good news: public relations is more relevant than ever! It's time to rethink your approach—make PR a key player in your marketing strategy. Read our latest blog to learn more.👇 #PublicRelations #MarketingStrategy https://hubs.li/Q02LbQwp0

In my latest article for the Forbes Business Council, I discuss the link between PR and SEO – it’s commonly misunderstood and undervalued. At Aker Ink PR & Marketing, we aim to bridge these often-siloed strategies. Here, I cover off-page SEO, press releases, “quality” content and measurement. #publicrelations #pr #digitalpr #seo #seostrategy

💡 PR Outreach Tip: Revisit, refresh, resend Just because your original pitch didn’t hit the mark doesn’t mean it’s time to toss your brilliant idea out. Instead of starting from scratch, use these steps to give your campaign a second chance: 🔄 Revisit: Before making drastic changes, look over your pitch with fresh eyes. Is there a key detail or unique angle that could be pushed to the top? Sometimes a simple tweak in how you lead the story can make all the difference. 🔃 Refresh: While you’re revisiting, fine-tune the copy. Are there any repetitive phrases or clunky sentences? Tighten up your messaging. Don’t be afraid to adjust the tone slightly if needed. Small changes can bring new energy to your pitch. ✅ Check Word Count: Length matters! If your pitch is too long, it might overwhelm busy journalists. On the flip side, if it’s too short, it may lack the detail they need. Adjust the word count to fit the style of the publication you're targeting. 👀 Get a fresh perspective: A colleague can offer a valuable second opinion. Fresh eyes often spot things you’ve missed, whether it’s a small typo, awkward wording or a missing key detail. 📨 Resend with a fresh approach: After your revisions, craft a snappy subject line and summarise your article in a couple of sentences. Make sure it’s brief, clear, and relevant to the journalist you're pitching to. Persistence pays off in PR. Don’t let one unsuccessful pitch hold you back - revisit, refresh and resend for a better shot at success. #PRTip #PRAgency #PublicRelations #PRFirm #BrandAwareness #SEO #LinkBuilding

Want to know how to build strong and lasting relationships with the media? Check out this full breakdown on the InterGrowth website. It's a must-read for any content marketer! 👉https://lnkd.in/eGGKaeKN @intergrowth

Want to know how to build strong and lasting relationships with the media? Check out this full breakdown on the InterGrowth website. It's a must-read for any content marketer! 👉https://lnkd.in/g_Q4XPzj @intergrowth

Ready to get started with digital PR? The article outlines a step-by-step guide to take to run a digital PR campaign. Check out the full article here: https://lnkd.in/gxMgK_w Thank you Semrush for sharing amazing piece of content #digitalPR #semrush #linkbuilding #SEO

This is a great read on the importance of choosing the right visuals as well as the impact of those visuals for marketers.

Stop expecting writers and PR specialists to leverage an "as seen on" marketing strategy for your brand if it lacks a compelling story. There, I said it. I can't tell you the number of times I've been contacted by organizations who think there's some magic spell I can cast on the news media to compel them to write Pulitzer prize-winning articles about them. I'm sure there are PR pros with similar stories (right, Parry Headrick?). Folks, it doesn't work like that. It doesn't matter who I know in the media or whether I have excellent pitching skills if you don't have a newsworthy story. Simply existing isn't a news angle. Publications prioritize newsworthy and timely content that's relevant to their target audience. With fewer journalists and media outlets to pitch, you're competing for limited space with other organizations who also think they're the best thing since sliced bread. Instead of demanding the impossible, work with a content strategist to develop compelling story angles. Sometimes organizations push out the wrong stories because they fail to recognize what interests their ideal customer or what fits into current trends. As a former journalist, I can spot a solid news angle a mile away. I'm also not shy about telling clients when something they're excited about isn't going to interest the news media (and why). I use proven methods to increase the chances of landing a successful pitch. Some of my strategies include: - Setting up news alerts and RSS feeds to monitor keywords, topics, and publications relevant to a client's industry or expertise. - Following beat reporters who cover news relevant to my clients' industries and expertise to gain insight into the stories they prefer to cover. - Monitoring competitors and industry peers to spot gaps in coverage and other potential news opportunities. If you're working with a content strategist or PR pro who guarantees you placement, they're full of something (and solid media connections isn't it). The only way to fulfill that promise is to use pay-for-placement strategies, which tend to turn off consumers. Earned media > paid media. It can just take some time to get results. Need help spotting those golden nuggets that can land you media placement the right way? Slip me a DM and we'll chat.

How Visuals Impact Your Press Release ROI - What People Fail to Realize and Why You Should Include Images. Shocking statistics. - Still shocked to see over 60% of press releases submitted today that don't include an image. Help the media help you! (Share...) #pr #publicrelations #pressrelease #pressreleasedistribution #pressreleaseservice #seo

Want to know how to build strong and lasting relationships with the media? Check out this full breakdown on the InterGrowth website. It's a must-read for any content marketer! 👉 @intergrowth