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Dear Connections, "The essence of great marketing is to create a customer journey that feels effortless and rewarding"- Bernadette Jiwa We are pleased to announce that we are hosting the Management Summit 2024, a corporate collaboration event in an effort to strengthen relations between industry and academia, on 14th September, revolving around the theme “Leveraging Digital Innovation: Enhancing Business Agility and Performance”. The fourth panel is on the theme “Omni-Channel Marketing: Creating Seamless Customer Experiences in the Digital Age”. This panel will explore the essentials of effective omni-channel marketing, offering insights on how to integrate various channels, personalize customer interactions, and maintain a consistent brand image. The panel will further discuss the importance of understanding the customer journey and leveraging data in order to successfully implement an omni-channel strategy. Attendees will learn how to overcome common challenges and implement strategies that deliver exceptional customer experiences in the digital age. The Panelists for this session are as follows: Mr. Abhishek Gupta, Chief Marketing Officer, Edelweiss Life Insurance Mr. Adarsh Pete, Head of Marketing, Redseer Consulting Mr. Gaurav Singh, Assistant Vice President- Marketing, DLF Limited Mr. Jaganathan Chelliah, Senior Director- Marketing, Western Digital Mr. Partha Karmakar, Business Head - Professional Lighting, Havells India Ltd Mr. Roy Kshemendra Sharma, Associate Vice President- Agency Communications, TATA AIA Insurance Life Stay tuned for more updates! #ManagementSummit #IndustryExperts #CorporateTalks #Academia #Engagement #Leadership #Workforce #FutureReady #Training #Development #Management #Networking #TalentEngagement #EdelweissLifeInsurance #RedseerConsulting #DLF #WesternDigital #Havells #TATAAIAInsuranceLife #CorporateConnect #IIMRohtak #IRIC

Amazing take away for Sales and Marketing beginners ! Marketing Strategy vs. Marketing Plan: What's the Difference? Understanding the distinction between a marketing strategy and a marketing plan is crucial for success. A marketing strategy sets the long-term goals and overall approach. It involves goal-setting, market and competitor research, and brand messaging and positioning. For instance, if you're launching a new fashion brand, your strategy might target young urban professionals, positioning your brand as trendy and affordable. In contrast, a marketing plan is the detailed tactical roadmap. It outlines specific actions to achieve the strategy’s goals, such as: Targeted social media campaigns Influencer partnerships An online advertising timeline Both are essential for navigating the fast-paced marketing world and staying relevant with your audience. Stay tuned as we break down the components of a robust marketing strategy, guiding you step-by-step to success. Keerthana kannan Preethi Selvam Kumari V Balaji Murugan Khadhar S Janardhanam S Dr.M.RamSunder Raju Kalai Dhevi Sudha K Ramanathan V Rishikesh S Sujay Sambamoorthy Sujith Kumar Udaya Sankar VimiMagic SRMPR Cements SRMPR Railways SRM GROUP Archana Dutta Srinivas Seshadri SRM IST Chennai SIMS Hospital (SRM Institutes For Medical Science) Hasini LakshmiNarayanan Kishore Chandran 🇮🇳 Hemadri Cements Ltd Logeswary Kanan Julian Francis, MRICS Hari Kumaran Raamalingam Sudharsanan Ganapathy Adani Group Bhavya Arora Yasodha S #MarketingStrategy #MarketingPlan #BusinessGrowth #Branding #MarketingGoals #TacticalRoadmap #DigitalMarketing

Is Your Brand Struggling to Make an Impact in the Overcrowded Personal Care Market? In an industry flooded with brands and products vying for consumer attention, standing out is no small feat. But amidst the sea of competitors, some brands manage to carve out a distinctive niche and achieve remarkable success. One such brand is FOGG, a name that has become synonymous with high-quality personal care products in India. Known for its innovative marketing strategies and compelling brand positioning, FOGG has demonstrated how strategic thinking and execution can lead to impressive growth and market dominance. In this blog, we will delve deep into FOGG’s marketing strategy, exploring the tactics and approaches that have contributed to its success. From understanding the brand’s unique positioning to dissecting its advertising campaigns, promotional strategies, and market expansion efforts, we’ll uncover the elements that have made FOGG a standout player in the personal care industry. #marketing #internet #casestudy #fogg #linkedin #learn #digitalmarketing #case #ecommerce Read Complete Case Study At : https://lnkd.in/e3s2HNFQ

Is Your Brand Struggling to Make an Impact in the Overcrowded Personal Care Market? In an industry flooded with brands and products vying for consumer attention, standing out is no small feat. But amidst the sea of competitors, some brands manage to carve out a distinctive niche and achieve remarkable success. One such brand is FOGG, a name that has become synonymous with high-quality personal care products in India. Known for its innovative marketing strategies and compelling brand positioning, FOGG has demonstrated how strategic thinking and execution can lead to impressive growth and market dominance. In this blog, we will delve deep into FOGG’s marketing strategy, exploring the tactics and approaches that have contributed to its success. From understanding the brand’s unique positioning to dissecting its advertising campaigns, promotional strategies, and market expansion efforts, we’ll uncover the elements that have made FOGG a standout player in the personal care industry. #marketing #internet #casestudy #fogg #linkedin #learn #digitalmarketing #case #ecommerce Read Complete Case Study At : https://lnkd.in/ek5jA-ac

Moderator: Dr. Hitesh Bhatt, Director - Marketing & Communications, Retailers Association of India (RAI); Editorial Director – STOrai Panellists Abhinav Midha, Vice President - Sales, GoKwik Dr. Shashank Sinha, CEO, Drools India Pvt. Ltd. Mrunmay Mehta, CEO, WOW Skin Science Nikita Prasad, Co-Founder & Head - Design, GIVA Stephen Jude Noah, AVP Leasing Retail, Prestige Group Join us for a compelling panel discussion moderated by Dr. Hitesh Bhatt, featuring leaders from various retail and consumer sectors who share their experiences and strategies in transforming market insights into growth opportunities. Key Discussion Points: 1. Leveraging Influencers in the Pet Category: • Recognizing the role of vets, breeders, and NGOs as key influencers in the pet industry. • Creating valuable content around pet health from experts nationwide to educate and engage consumers. • Understanding the market dynamics through digitization of content and achieving high operational volumes. 2. Identifying Market Gaps in Jewelry: • Addressing the gap between fashion junk jewelry and expensive fine jewelry for daily wear. • Starting as an online-first brand to gather insights on consumer purchasing behavior. • Expanding offline to capitalize on the traction gained through digital channels. 3. Innovating in the Beauty Sector: • Navigating a market where beauty consumption is relatively low. • Utilizing the e-commerce boom to introduce innovative products, such as an apple cider vinegar drink repurposed into a popular shampoo. • Continuing to innovate and expand the product line based on consumer needs and market trends. 4. Real Estate and Retail Leasing: • Discussing the importance of strategic leasing in retail spaces to drive growth. • Highlighting the role of location and consumer experience in retail success. 5. Transforming Market Insights into Strategies: • Emphasizing the importance of understanding consumer and customer differences. • Utilizing digital transformation and market research to develop effective growth strategies. • The role of content creation and influencer partnerships in building brand credibility and trust. Key Takeaways: • Identifying and addressing market gaps can lead to significant growth opportunities. • Digital transformation and e-commerce are crucial in understanding and reaching consumers. • Strategic partnerships and content creation are essential in engaging and influencing target audiences. Click on the link below to watch the full video: https://lnkd.in/g2Qm4gCC #BRS2024 #BengaluruRetailSummit #RAI

The inaugural edition of the Elets India Brand Summit commenced with a ceremonial lamp-lighting featuring esteemed speakers from the marketing industry. This summit brings together industry leaders, innovators, and brand strategists to foster new ideas, share insights, and celebrate excellence. As an exhibition partner, Pingbix is excited to be part of this prestigious event, showcasing our cutting-edge solutions and innovations in the marketing field. Stay tuned for more updates and highlights from the summit! #EletsBrandSummit2024 #Marketing #Branding #Advertising #EletsIBS #IndiaBrandSummit #pingbix Gaurav S. Udit Narayan Singh Sneha Sharma Nishant Sinha Elets BrandStory

A Million-Dollar question? How do we weave a B2C campaign for a B2B organization, touching the hearts of millions who may not directly use our product? Answer: By crafting narratives that transcend industries, celebrating human stories, and showcasing the transformative impact on the contribution in our lives. Proud to have worked on creating one such beautiful ad film for zinc metal, as part of our brand campaign ‘ Desh Ki Zarooraton Ke Liye’ that touches everyone by humanizing the brand. It's all about making connections, enriching lives, and turning ordinary moments into extraordinary memories. Crafted in collaboration with McCann Worldgroup. Thanks, Prasoon Joshi ji McCann Worldgroup for guiding us on this campaign, it isn't just about selling products. It's about building relationships, fostering trust, and embracing the human relationship that binds us all. Check it out yourself. A refreshing perspective for you from a natural resources brand Vedanta Group and inspired from our chairman’s Anil Agarwal vision of making an Atmanirbhar Bharat. Also, thanks to the leaders for believing in the thought Ritu Jhingon Priya Agarwal Hebbar and fantastic team behind the scenes for delivering and helping spread the good work. Lopamudra Panigrahi Bakhtawar Iqbal Sharvani Sharma Stuti Misra Sumedh Sengaonkar Udayveer Chandhok Faiz Hasan Sweta Dutta Sangita Ghalay Arunima Malik Mukul Chhatwal Sudeep Mishra Rutvi Saxena #Vedanta #Deshkizarooratonkeliye #advertising #advertisement #branding #adcampaigns #advertisingagency #marketing #brandstrategy #digitalmarketing #creativeadvertising

Hi Folks, I attended an insightful event on "Navigating GTM" by Idea Roast at i-Hub Gujarat. The discussions were rich with innovative strategies for going to market. I'd like to share some key takeaways and implementation ideas: Key Takeaways: -Market Understanding: In-depth research and customer segmentation are crucial -Value Proposition: Defining a unique selling proposition (USP) and adopting a customer-centric approach -Go-to-Market Strategy: Strategic channel selection and pricing -Marketing and Sales Alignment: Integrated campaigns and sales enablement -Metrics and KPIs: Tracking performance and making data-driven improvements Implementation for Startups: -Conduct comprehensive market research using surveys, focus groups, and competitive analysis -Craft a clear, compelling message highlighting your product's unique benefits -Evaluate and leverage cost-effective marketing channels like digital and social media -Create joint marketing and sales plans to ensure alignment towards common goals -Regularly track KPIs such as customer acquisition cost, lifetime value, and conversion rates It was great connecting with industry experts and like-minded professionals. I'm excited to apply these insights to drive growth! #GTM #Innovation #Networking #iHubGujarat #IdeaRoast #GrowthStrategies Kudos to: Yash Shah , Dr Mayank Patel, CFA , Kartik Dhokaai , Mithilesh Chudgar - Performance Coach , Vishal H Raval, Marmik Bagia

How often have we heard the adage, “Communication is key”?   Yet, in the bustling world of brands and distribution, this critical element is often relegated to the sidelines.   The results? Miscommunication, missed opportunities, and a brand image that's at risk!   I've witnessed the pitfalls brands face when the communication lines between owners and distribution channels blur or break down.   So, why is this channel of communication so crucial, and how can it make or break a brand?   Many #brand owners pour their heart and soul into their products, ensuring they stand out in terms of #quality, #packaging, and #value. But once the product leaves the production facility, its #journey to the end #consumer can distort the message as product positioning goes awry, and often, the brand's core essence gets diluted.   In the absence of a robust communication #structure, distribution channels might not understand the brand's USP, its target audience, or how to best market and position it. This misalignment can lead to missed opportunities, wasted resources, and a dilution of brand equity.   If your distributor sees your product as merely one among many, your message is already lost. Thus, ensuring open, transparent, and regular communication with distribution channels is not just a necessity; it's an imperative. It involves:   𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠: Distributors and their teams need a thorough understanding of the brand's philosophy, market position, and USP, enabling the extension of the brand and advocating for it just as passionately as the owners.   𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐋𝐨𝐨𝐩𝐬: Establish open lines for distributors to share on-the-ground #feedback. Their daily interactions with consumers and retailers can offer insights that can shape future strategies.   𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Leveraging #technology to keep track of inventory, sales, and other essential metrics can ensure that brand owners are always in the loop and can make informed decisions.   At NextG Apex India Pvt Ltd, we've identified the gap and developed a bridging solution. Our in-house technology ensures brands reach their target retailers while maintaining real-time insights. From inventory tracking to sales performance, from feedback loops to on-ground strategies, we offer a 360-degree solution.   Additionally, our focus on #training transforms sales teams into brand ambassadors. For brands navigating new terrains, our advisory services guide them towards informed decisions.   Remember, your product is not just a SKU on a shelf. It’s a dream, a promise, and a message. Isn’t it worth ensuring that the message isn’t lost in translation?   Engage with your distribution channels, keep the lines of communication open, and watch as your brand thrives in the market. #communication #offlinemarketing #nextgapex

Around 1970, American admen Al Ries and Jack Trout first came up with the idea of 'brand positioning' in a series of articles. They followed that up with several books including the best-selling 'Positioning: The Battle for Your Mind'. Their hypothesis was that a #marketing battle is fought in the #consumer's mind rather than in the #marketplace: once a #brand lodges itself in a target's consciousness as, say, 'safest' or 'cleans whitest' it is hard for a rival brand to dislodge it on that attribute. To Ries and Trout, the battle was more about the consumer's mind rather than about product features. Fifty years later, does brand #positioning still pack the same punch? Or have circumstances - the slew of brands as well as exploding media options - overtaken it and limited its relevance? I will discuss the relevance of positioning in today's age with a panel of well-known names. How can brands create a unique position for themselves in consumer's minds? Does social media help or distract from this objective? Can brands pivot on positioning just as companies do with regard to their business models? Telling me what they think on these and other questions will be Shubhranshu Singh of Tata Motors Alok Arya of Equentis Wealth Ashima Mehra of FCB India Neeraj Sharma of Ogilvy and Pratik Mukherjee of House of Masaba It promises to be a primer on positioning on July 4 at The Leela, Mumbai. If you want to know more about the afaqs! Marketers' Excellence Conference, do click here: https://lnkd.in/dG8qjATd