Ben Seymour’s Post

Curious about boosting your brand? Discover why event sponsorship is a game-changer!👇🏻 Many businesses miss out on the real value of event sponsorship, focusing solely on brand visibility. This limited view is a major mistake. Event sponsorship is more than just a logo on a banner. It shouldn't be this way because there’s a better approach. By sponsoring events strategically, you don't just get seen; you connect deeply with your target audience, elevate your brand’s image, gain a competitive edge, and generate valuable leads and sales. Unlock the full potential of event sponsorship: 1. **Enhance Brand Visibility:** Your logo everywhere, from banners to digital platforms. 2. **Reach New Target Audiences:** Engage with demographics outside your usual reach. 3. **Improve Brand Image:** Align with meaningful events to reflect your values. 4. **Gain Competitive Edge:** Stand out by being a prominent presence at key events. 5. **Generate Leads and Sales:** Capture quality leads directly from event floors. 6. **Network with Industry Leaders:** Build valuable connections and partnerships. 7. **Obtain Valuable Feedback:** Gather insights directly from engaged attendees. 8. **Support Community and Earn Goodwill:** Invest in community events and boost your reputation. Ready to step up your marketing game? Embrace event sponsorship and transform your brand presence! 👉🏻https://lnkd.in/gpwZjmnV #BrandVisibility #EventSponsorship #MarketingStrategy #LeadGeneration #CommunityEngagement #CompetitiveEdge

How Brex Leveraged Creativity and Strategy to Maximize Event Sponsorship Impact Event sponsorship is a fantastic way for companies to increase brand visibility and engage with potential customers. However, simply sponsoring an event is not enough; it requires strategic planning and creativity to truly stand out. Brex, a financial technology company, offers an excellent example of how to make the most of event sponsorships. Brex's approach started with setting clear goals. They wanted to build strong relationships and expand their reach by connecting with audience members on a personal level. To do this, they got creative and made their sponsored presence engaging and valuable. First, they designed interactive booths and experiences that offered more than just information. For example, they set up recharge stations for attendees' devices, offering a practical service that attracted a steady stream of people. They also took the opportunity to share insights about their products in an informal but memorable way. Second, they carefully chose the events they sponsored. Instead of saying yes to every opportunity, Brex picked events that aligned well with their brand and target audience. This made sure they were speaking to the right people, making every dollar spent on sponsorship more effective. Finally, Brex used data to measure their sponsorship success. By tracking interactions and engagement during the event, they could see what worked and what didn’t, helping them refine their strategy for future events. Overall, Brex’s combination of clear goals, creative engagement, careful event selection, and data analysis turned their event sponsorships into powerful marketing tools. #EventSponsorship #MarketingStrategy #BrandEngagement #GTMNow #Brex Regards, Selcuk Aslantas RSS: https://buff.ly/3Sr4IYy

📣 2025 is Around the Corner—Make It the Year You Sponsor Events! With clients already planning their strategies for 2025, here’s why sponsoring events (in my opinion) should be at the top of your list: 🚀 1. Put Your Business in the Spotlight Sponsoring an event gives you instant authority and visibility in your industry. Instead of blending in with the crowd, sponsorships make you the attraction—no need to chase leads; they’ll come to you, eager to learn more. 🚀 2. Get Right in Front of Your Target Market Event organizers do the heavy lifting, pouring resources into attracting your ideal audience. Your role? Show up ready with eye-catching displays, polished materials, and a presence that draws people in. 🚀 3. Connect with New Clients, Customers, and Partners Events are a hotbed for new business. Not only will you meet potential clients, but you'll also connect with other vendors who share your audience but don’t compete with you. These relationships could be the start of valuable collaborations. 🚀 4. Offer a “Taste” of What You Do Stand out with free samples or exclusive trials. Creative, unexpected giveaways turn casual attendees into potential customers by letting them experience your product firsthand. 🚀 5. Gain significant ROI Traditional advertising can be costly; event sponsorship can offer a smart alternative. By investing as a sponsor, you’ll access hundreds of potential clients directly and get more 'bang for your buck'. When you leverage these opportunities, the return on investment can be limitless. 📣 Let 2025 be the year your business shines at the right events, connecting you with the right people and maximising your growth potential! #FinTechEvents #Sponsorship #LeadGeneration #BrandAwareness

It's time for our second (and a personal favourite) content piece on how to get the most from your event sponsorship. I love events. Throughout my career, I have used the events we host, sponsor, and engage with to be the most successful way to open dialogue, connect with the right people, and close a deal. Events tie your brand and people to an experience, and in a world saturated by digital messaging, immersing your brand and your people in a physical event makes you stand out ahead of your competitors. But how do you make events work for you? In our article below, we reveal the Business News secret formula. Take a read and let me know what you think. Read here -> https://lnkd.in/g5AegFCZ #bnevents #eventmarketing #brand #networking

Securing the right sponsorships is key to your event’s success. With sponsorship driving brand engagement for most consumers, creating compelling packages is a must! 📈 But as budgets tighten, event planners must design strategic sponsorship packages that attract the right partners while delivering value to everyone involved. In this guide, learn how to build standout sponsorship packages that align with sponsor goals and elevate the entire event experience. Check it out: https://lnkd.in/eu4DgkmN #EventPlanning #SponsorshipStrategy #BrandEngagement #EventMarketing #Partnerships

According to the Business Events Council Australia, over 38 million people attended more than 429,500 business events across Australia in the past year alone. These events weren't just fleeting moments — they contributed a staggering $20.4 billion to the Australian economy, as the Australian Trade and Investment Commission reported. With such a significant impact, it’s no surprise that 81% of marketers view live events as crucial to their company's success. But how can you effectively measure the return on investment (ROI) of these events? Start by clarifying your event's goals: - What are you hoping to achieve? - How will you define success? - What data will help you track it? Utilise social media insights and CRM systems to monitor the impact of your event’s participation. Remember, ROI isn't solely about the number of leads or sales. It also encompasses brand awareness, customer engagement, and fostering long-term relationships. But that’s not all. Here's a key insight for those eyeing sponsorship opportunities: size isn’t everything. 74% of consumers are more inclined to purchase from a brand they’ve encountered at an event. Sponsors are seeking more than just logo placement. Focus on building valuable partnerships. Sponsoring an event is way more than just visibility — think about speaking opportunities, networking events, and content collaborations. Don’t forget to creatively promote your sponsorship before and after the event. Custom swag bags, social media shoutouts, and innovative promotions can make a difference. Ask Oksana Koriakova for memorable swag you can offer during the event, her stuff is talked about for years after the event is finished. If you want to raise your visibility in the APAC region this September, please ask me about the Singapore and New Delhi DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions. I have a couple of booths left, but they are going really fast. If you want to be onstage with Adobe and Ahrefs, now is the moment to act. Your brand will thank you! 🚀 Picture: George Hawwa from Attention Experts delivers a brilliant Social Media masterclass in Sydney in August. #BusinessEvents #EventMarketing #ROI #Sponsorship #MarketingStrategy

Spot on! Brand partnerships can truly elevate an event experience. Here's an additional thought: co-creation is key. Work with potential sponsors to develop activations that are not just promotional, but truly add value for attendees. This collaborative approach fosters deeper brand connections and strengthens the overall event narrative. #EventMarketing #BrandPartnerships #ExperientialMarketing

Yesterday, I experienced an absolutely brilliant sponsorship & activation that I think every event organizer should steal... There's a small but mighty and growing marketing community called Exit Five, run by Dave Gerhardt and his team. They hosted a really neat virtual event on Tuesday, which apparently broke their all-time attendance record! The entire event was centered around having experts from their sponsors (and a few consultants) 'Roast'—but in reality, offer free consulting to anyone willing to submit their company. Obviously it was opt-in to get roasted, it was done with love and I think companies that got roasted also got tons of publicity for free. Any attendee could enter to win prizes from these sponsors and gain exposure to how these products and consultants work live. It was entertaining and incredibly educational. Super tactical, and no BS. I need to run a detailed query on our database, but my hunch is that less than 10% of conferences on the EventMobi platform have a sponsorship opportunity where they position their sponsors as experts during the conference and entice the audience to join in for a chance to win a giveaway from their sponsors! I know this doesn't work for every industry vertical or conference, but as an attendee I got tons of value, and I have never been so deeply exposed to sponsors. I think this format is way better than Sponsor Demos, or Case Study sessions where everything is choreographed and rehearsed. I'll post the link in the comments, not sure if the on-demand recordings are up yet. But you should skim it to see how it may work for your events. Who ever is looking for a new Sponsorship Opportunity at in-person or virtual events, should have a look this format. Great job Danielle Messler for MCing the 5-hour virtual event :) #eventprofs #sponsorship

An event sponsorship can significantly boost a brand's recognition and credibility, making it a vital tool for effective marketing and business growth. Understanding how to secure event sponsorship is key to maximizing these benefits and creating impactful, memorable events. https://lnkd.in/gvgzAmSy