ByHeart’s Post

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Bringing a genuinely new and innovative infant formula to the US market means building from the ground up—owning your manufacturing facilities, studying and incorporating the latest breast milk science, sourcing high-quality ingredients from around the globe, conducting a clinical trial, AND getting it registered by the FDA. In 2016, when ByHeart was just a dream, we understood how these entry barriers could make it difficult for new infant formulas—the ones doing something genuinely different—to enter the market (especially without the support of partners who believed in the dream, like our investors, ingredient innovators, breast milk experts, and highest-tier farmers). ByHeart's success is a testament to the unwavering commitment of our partners. We recently concluded another round of financing, thanks to their support! This will enable us to further invest in research and development, and drive sales growth in the US. We are beyond grateful for their belief in our vision. Our collective efforts have not only challenged the status quo but also reshaped the infant formula market. We've introduced a groundbreaking infant formula recipe, a patented protein blend that gets closest to breast milk, and established our end-to-end manufacturing capabilities by constructing 2 factories in the past 2 years! We're also proud to have disrupted the market as the only American-made* infant formula to use organic grass-fed whole milk—never skim. These innovations have set new standards in the industry. Support and belief from our partners help bring new innovations, like our infant formula, to life and, most importantly, provide better options for more babies. Read more about our latest funding at Axios: https://lnkd.in/eXkQaNNs *With globally sourced ingredients

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